The Winning Choice

In sports as well, platinum is the symbol of absolute top performance; in advertising and in the case of platinum credit cards, the costly metal stands as a symbol of fine taste and a luxurious lifestyle. And in the jewelry industry this exceptionally rare, costly, heavy, white, and pure precious metal is steadily gaining in significance. The fascinating history of this precious metal and its use in jewelry is nearly years long. The first verifiable accounts of platinum come from about B. It is still a mystery how the precious metal went on to lapse into obscurity for a period of nearly two thousand years.

Since the middle of the 18th century czarinas, Kaisers, and kings commissioned splendid rings and costly crowns made of the expensive material. The first platinum jewelry in Europe comes from the court of Ludwig XVI, from about , but it was the legendary jewelry designer Louis Cartier who first began, in , to bring platinum and gemstones together to form luxury jewelry creations. Platinum jewelry flourished during the art deco period at the turn of the century. The production of the purest and heaviest of the precious metals is marked by a laborious path from raw ore to pure jewelry material.

Alongside the fact that platinum occurs only rarely in nature, the difficulties in mining it also contribute a good deal to its value. In , the German geologist Dr. Hans Merensky discovered, west of Johannesburg, the largest platinum vein in the world to date. Platinum continues to be extremely rare and is found only in a few places on Earth. For each individual ounce of platinum, totaling The amount of yearly worldwide platinum production also demonstrates the rarity of the material: Platinum has several individual characteristics that no other metal used for jewelry shares, and that distinguish it unmistakably from gold and silver.

Grayish-white color with a slightly blue tinge is characteristic of platinum.

Of all the precious metals, platinum has the lowest degree of conductivity of heat and electricity, as well as the least expansion with heat. Compared to all other metals, the density of platinum is nearest to that of gold, and is only exceeded by iridium and osmium. Pure platinum can be rolled into a whisper-thin foil of 0. The totality of all these characteristics does not, however, mean that a goldsmith working with platinum must possess a considerable measure of technical knowledge and experience with materials in order to attain pleasing results.

The high melting point, for instance, makes possible a special intarsia or inlay technique that is only possible with platinum and thus has become something of a hallmark of platinum jewelry. Its pearly white gleam is characteristic of the precious metal. Platinum is also heavier, harder, and more resistant than other metals used in jewelry. And although no individual precious metal can be called entirely scratchproof, platinum is distinguished by a particular robustness. Even after an item has been worn for a long time, very little metal is lost to wear, instead being molded slightly outwards.

The traces of a pieces long life also demonstrate its constancy. Platinum Guild International is an international marketing organization to promote the knowledge and the use of the most precious of all precious metals. From its headquarters in London, the activities of the six operational offices in Japan, China, India, Germany, Italy, and the United States, which function as a worldwide umbrella organization for jewelry manufacturers working in platinum, are coordinated. The Platinum Guild also supplies interested clients with information surrounding the topic of platinum — from the characteristics of the metal to addresses of jewelry makers.


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Around the world, platinum is made into valuable jewelry pieces, and in recent years also into superb watches that are steadily gaining in popularity for their varied forms and design. Through its particular characteristics, the precious material offers designers diverse design possibilities. Whether prominent or filigreed, avant-garde, fanciful or classic, highly polished or beautifully matte, hardly any boundaries are set for creative design. To represent worldwide platinum jewelry design, the following summarizes the particular trends and styles in which platinum is used in certain countries.

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