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Managing Social Media and Consumerism : The Grapevine Effect in Competitive Markets
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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets | Souq - UAE
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Managing social media and consumerism: English View all editions and formats Summary: This is an emerging informal channel of business communication and a critical element in building the posture of a firm in a competitive marketplace. The grapevine effect is contributed to by the social media through word-of-mouth that stretches throughout the market irrespective of the various measures taken by firms to build their brand and competitive posture.
This volume categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements. There are many types of grapevines that are developed in various niches which stem from emotion, sensitivity, personality, assumptions, experiences, and social conventions. Find a copy online Links to this item palgraveconnect.
Allow this favorite library to be seen by others Keep this favorite library private. Find a copy in the library Finding libraries that hold this item Internet resource Document Type: Rajagopal Find more information about: Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements. Publisher Synopsis To come.
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Add a review and share your thoughts with other readers. Similar Items Related Subjects: Marketing -- Social aspects. User lists with this item 1 ENG 18 items by jbintawi uncc. Linked Data More info about Linked Data. Evolution of business communication -- 1.
Shifts in marketing communication -- 2. Market communication and grapevines -- 3. Strategic planning with social media -- Part II: Analysis of social media effects -- 4.
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Social marketing -- 5. Digital communities -- 6. Social media for consumer insight -- 7. Social media metrics -- 8. Technology and media effectiveness -- Part III: The synthesis -- 9. The human factors --