No idea is a good idea forever. And did we mention Reevaluate? Creativity is paramount if you are to thrive in a time of accelerating change. This is Thinking in New Boxes. And it will be fun. While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself.

We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. Hardcover , pages. Published September 10th by Random House first published January 1st To see what your friends thought of this book, please sign up. To ask other readers questions about Thinking in New Boxes , please sign up. Be the first to ask a question about Thinking in New Boxes.

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Lists with This Book. Aug 19, Jim Razinha rated it it was ok. So, my two CEC cohorts also in grad school and I uniformed up and went. He was a dynamic, engaging, funny Navy leader, and I'd heard most of what he was saying recently, so the brain was wandering trying to solve some Navier-Stokes thing when I heard him say, " Thinking outside the box. I hate that phrase! I'm in DC sitting at a table with a bunch of admirals, and they're whining about not having enough funds and they don't know what to do to get more. I say, 'Let's go rob some banks! We have all the guns. Oh, they thought they did, uh A lot of time explaining our resistances to thinking in new boxes, from failure to categorize information correctly the authors presume, of course, that there must be a "correct" way They said Eureka moments can entail product or process innovations, like Apple's invention of the iPhone or Toyota's postwar development of its formidable, industry-challenging "lean" manufacturing strategies.

They clearly do not understand "Eureka" Isaac Asimov said The most exciting phrase to hear in science, the one that heralds new discoveries, is not 'Eureka! Anyway, here is their "powerful" five-step approach to thinking in new boxes: Probe the Possible 3. Reevaluate Relentlessly "Doubt Everything"??

Okay, the suggestion to question what you think you know makes great sense and is nothing new. But to advocate doubting everything is plain absurd and a time waster - selectively doubt and question what needs it, but not everything. Worse than that, a primary example used to drive this home was Dick Fosbury's innovative high jump technique and the doubt that others had until he won gold. Interesting example, but flawed. Well, he did doubt that he could get any higher the traditional way.

The authors say themselves in telling the story that Fosbury forced himself to experiment with different techniques. Its a stretch to confuse persistence with "doubting everything". The rest are just rehashes of the obvious, done elsewhere better. But as is to be expected, they do have few white board fodder strewed throughout. Here's the bottom line my bottom line Aug 01, Brittany rated it liked it. I received this book via the Goodreads First Reads program.


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I liked how this book showed that you should embrace the right ideas. It also shows that it's a wonderful idea to explore your surroundings - see what's out there that could inspire you. All in all, a great book! Sep 17, Arie rated it did not like it Shelves: I wanted to like this book.

Thinking in New Boxes: A New Paradigm for Business Creativity

Regarding the theory, I enjoyed it. But, I found the anecdotes too long and too many. I also found too much of the book to be unoriginal. Maybe that's because I've read too many from this genre? Good link to strategy and innovation This book provides a well structured method to think about thinking. There are several good suggestions and it reminds readers to keep their biases in check.

Aug 24, Kendra rated it liked it. Definitely a something that's best read when you're feeling particularly inspired, otherwise I'd recommend skimming through it. Nov 04, Keith Budzynski rated it liked it. Apr 25, Brian rated it really liked it. It wasn't that new, but it was worth reading. Oct 30, Paul rated it really liked it. Your company makes buggy whips.

It has always made buggy whips. Sales have been flat for the past several quarters. As CEO, what, if anything, are you going to do about it? First of all, doubt everything about your company but not to the point of paralysis. Put everything about your company, and your view of the market, under the microscope. Don't assume that anything about your company will stay the same in the future. Next, you need to look around and consider your options.

It's normal to kee Your company makes buggy whips. It's normal to keep your minds in the box labeled "buggy whips" thinking that the only allowable options are those that involve buggy whips. Get that thought out of your head right now. Set up an off-site meeting of at least half a day with your senior management, or your entire company, if it is small enough, to brainstorm ideas for the future of your company.

As a bit of mental exercise, describe your company's product without using the five most obvious words. Quantity of ideas is more important than quality. Do not denigrate any idea, no matter how strange it sounds. With a little tweaking, what sounds like a terrible idea could become your company's economic lifesaver. A later session, preferably with a different group of people, is dedicated to converging those many ideas into something more manageable. Now you can cross out the ideas that are just not feasible for your company, and combine similar ideas.

Get down to a small number three or four new ideas or concepts or potential new products that your company can put into practice; then, do it. No idea will work forever, so constantly re-evaluate your new ideas, and don't be afraid to replace an old idea with a new one. This may seem like a rather dry and boring concept, but the authors do a very good job at making it not so dry and boring. It's interesting, and it has a lot to say to companies of any size. Oct 03, Shilpa rated it really liked it. So, in their new book Thinking In New Boxes, the duo teach you five essential steps to spark the next big idea.

Your mind relies on pre-existing categories that it has already created. Consider that German psychologist Gerd Gigerenzer has argued extensively on how heuristics play a role in decision making. But, thinking outside the box is not enough! There are three fundamental problems with Thinking Outside the box: It is hard to get out of a box 2. It is tricky to determine which of your many boxes to think outside of 3. Thinking In New Boxes pushes us to challenge the existing paradigms and breaks down the process into 5 steps: Feb 10, Martin Hernandez rated it liked it Shelves: Los autores proponen una manera "nueva" de romper los esquemas preconcebidos que han crecido con nosotros, para poder explotar la creatividad y encontrar ideas refrescantes e innovadoras.

Nov 22, Bruno rated it really liked it.

What People Are Saying

This is a very refreshing "management" or "innovation" book, for two reasons: It asks specifically to instill doubt into one's thinking: How do you get there, what can happen? Secondly, it also offers a rational and thinking approach to thinking, especially to criti This is a very refreshing "management" or "innovation" book, for two reasons: Secondly, it also offers a rational and thinking approach to thinking, especially to critically evaluating one's "boxes". I already mentioned the "doubt", but it gets more philosophically without becoming boring by showing our biases, and how to come to ideas or not.

The book would have merited 5 stars but it loses 1 for being "too optimistic". Challenge your current perspectives. Explore options around you. Generate many new and exciting ideas, even if they seem absurd.

Thinking in New Boxes

Evaluate and select the ideas that will drive breakthrough results. No idea is a good idea forever. And did we mention Reevaluate? Creativity is paramount if you are to thrive in a time of accelerating change. This is Thinking in New Boxes. And it will be fun. While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself.

Thinking in New Boxes by Luc De Brabandere, Alan Iny | theranchhands.com: Books

We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. He leads… More about Luc De Brabandere. He has trained thousands of… More about Alan Iny. This practical book draws out the implications of this research, and it is a joy to read.


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It is that rare business book actually worth reading cover to cover. A well thought out approach and a hands-down, must read for anyone tirelessly in pursuit of achieving success in an ever evolving and rapidly changing global business ecosystem. Management Psychology Personal Growth Category: Management Psychology Personal Growth Audiobooks. Buy the Audiobook Download: Apple Audible downpour eMusic audiobooks. About Thinking in New Boxes When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors.

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