You Are What You Retweet: 140 Social Media Rules to Eat By

If anyone can understand your message without a dictionary, you are off to a good start.

Most Common Twitter Post Mistake #1: Tweeting “Buy this Product”

A Hashtag is the symbol followed by text empower. Hashtags exponentially increase the viewership of a tweet depending upon how active the community is. Each hashtag has an unofficial community associated with it regardless of sites that claim you can register them. The most you can do is put your flag down on new territory and hope others respect it. Micro-chats also utilize hashtags during specified times. Physical event hosts occasionally also announce an official hashtag so people can communicate on another platform, which is a great way of taking notes through crowdsourcing.

A shortened URL bit. Links are optional as the overuse of them can create the appearance of a news feed rather than a humanized personality.

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At times people may be hesitant to use shortened URLs because they may not be secure, or viruses can hide behind them. On Twitter just hover over the tiny address and the full URL will appear in an alt text box. Similar features can be found on Hootsuite and other Twitter applications. The addition of a link also increases your chance to have a message retweeted or engaged with when using a hashtag. When searching for a keyword of hashtag on Twitter, there is an option to view only tweets containing links, which could drastically improve how far your message spreads.

If you take information from someone, credit them. As an example during the protests in Egypt there were many sources providing meeting locations, and alerting others where violence was breaking out. It wouldn't be very difficult to have a governmental official create a false identity and create a perpetual message of propaganda, simply because there was no source behind it. Though I say this is optional, the difference between news and opinion is a reliable source.

Image or Video - Tweeting about what you eat doesn't have to be what outsiders make fun of. Adding a visual allows others to understand the contest of your tweet. Social media such as Facebook, YouTube and Twitter are not so much communication technologies as vast advertising agencies selling data-enriched targeted advertising. This culture of speed favours entertainment, not the sustained discussion of complex arguments.

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For Twitter, its speed and ephemerality are so high that advertising logic seems contravened. But over the ten years since it launched, Twitter users have become accustomed to how Twitter works and may continue using it as they always have. Twitter finds itself in a bind: The arrival of social media is no different: In truth neither is right, because communications both shape society and are shaped by it.

We need to slow down. Just like the slow food movement , we also need slow media that give us time to develop discussion. This inevitably means rolling back the capitalist logic of advertising sales so the focus can be on quality content, not monetising adverts.

De-commercialisation and de-acceleration are strategies for saving the media. Retweeting is a cool practise for businesses to get in to.

You can use it to give thanks to a great customer, or praise to a company you admire on Twitter. When you use a retweet tactic, keep it in line with your overall marketing strategies.

Using too many hashtags is a common mistake, particularly from newbies to Twitter. Too many hashtags make your update difficult to read. Check out this example of how not to hashtag: Are they a boutique or a wholesaler? The general rule of thumb is to include a maximum of three hashtags in a tweet. If you want to extend your reach to more hashtag topics, use them in separate updates. Do you hate this tweeting mistake as much I do?

Do you check your Twitter feed only to find one business bombarding you with mindless spam about their company? They are all over my house! Rapid tweeting is annoying. Generally speaking, businesses should be tweeting a maximum of eight tweets a day and this depends on if you have a global market with various time changes or not. Check your engagement rates for retweets and mentions to gauge the pace for the most effective timing for your updates.

And do not over tweet! Auto-tweeting is one of those practises that you can love or hate. If you use a social management system, and you pre-schedule your tweets - make sure you still monitor your account. Auto-tweeting has been the source for some of the most epic Twitter blunders. This is particularly true in cases of unforeseen incidents.

An example of this that stands out most in my mind was from Live Nation was hosting a concert a Toronto, Canada. They were tweeting about the upcoming concert, and promoting how to buy tickets for it. Then a horrifically tragic accident happened. It resulted in quite a PR nightmare for the company. This might be an extreme example, but the moral holds. If you do choose to auto-tweet, be aware of events related to your business.

For the most part, if you are tweeting fairly innocuous comments, and you have some quick wit, you can avoid a major PR disaster for your company…. Essentially, a social media manager at the American Red Cross inadvertently tweeted about her evening of drinking. She thought she was tweeting it to her personal account. This is what she posted: Fortunately, the American Red Cross handled the tweet well. Preventing any further PR damage to the international non-profit organization, they used humour and rolled with the mistake.

According to Dave, at HootSuite, this response not only got retweeted tons, but it also created an unforeseen happenstance. A pub in Australia apparently began tweeting about the Red Cross, offering easy donation options for their patrons. This created a short wave in a fundraising spike to the American Red Cross around the world.