Emburse is a startup attempting to make sense of the mess that is employee expenses and corporate credit cards. Share virtual cards or distribute physical cards to organize expenses ahead of time and manage spending across your team. What Emburse is selling, is peace of mind, predictability and the assurance that from a financial perspective, your company is in good shape.

Every Dollar, Under Control. Manage employee spending, while moving at the speed of business. The old way ; you can get credit cards, from us, to manage employee expenses. The rest of the website can focus on what the platform offers. The team at FeedbackApp took a look at a marketplace of food ordering platforms and knew they could do better. Adopting a model similar to Toms Shoes, Feedback App offers consumers the ability to give back to the community, by just ordering the food they want. Am I downloading a charity app or something for ordering food? This story has to be getting what you want first, about helping others second, all with a side benefit of saving money last.

Giving back has never been so delicious. Feedback provides a win-win-win solution for vendors, diners and society by offering time-specific promotions on great local food. Reduce food waste and your bill. What we do see on the homepage is a photo of empty seats, the opposite of what one half of your audience wants.

FeedbackApp can capitalize on the same ideals, by getting users to focus on getting the food they want need and helping others as a byproduct, we tell of a future state where consumers can feel good about themselves without having to put forward much effort. The food you want, when you want it, with a side of helping others. Order the food you want, when you want it, with a side of helping others. It is quite literally the least amount of pain, to do the most good. Additionally, by focusing the platform on discounts, we create a better financial future for the restaurant owners discounting is a race to the bottom , for the FeedbackApp platform more money coming in, means more money to be made , and of course, for the charitable organizations, they choose to support.

Imagery for the consumer needs to demonstrate a human touch, can include food and should reinforce the concept of giving and receiving. An offer of food, a smiling human, even a little heart on the apron reinforcing the do good nature of the endeavor. In this case, the straight-ahead focus of this picture gives anyone looking at it the idea that this is personal, with the service focused on them and their needs.

Next, we need messaging for restaurants, because without restaurants signing up in droves, from whom will these customers get the food they want? In an industry where a few percentage points can make or break a business, new and creative ways to drive customers especially during non-peak hours would be a godsend. Access customers on demand. Help your customers and the community get the food they need.

The concept of accessing customers on demand is the dream scenario for restaurants. No longer waiting for customers to walk by, FeedbackApp through the combination of order ahead, helping the community and offering timely promotions will drive customers and do so with predictability. In a perfect world, the photos on the page would show both a satisfied looking restaurant owner and a packed restaurant. The old way ; a win, win, win for vendors and diners, with promotions.

Starbucks has spent a lot of money to demonstrate the value of ordering ahead to consumers, JoeCoffee intends to bring that convenience to every coffee shop, regardless of size or technology budget. JoeCoffee also runs into the problem of selling features instead of a better, coffee filled, future. Order ahead, earn rewards, support local coffee. The most convenient way to support local business.

JoeCoffee, like FeedbackApp, struggles with acknowledging both of the primary audiences they serve:. Without a push to educate and sell the vision to both audiences, how can JoeCoffee expect to grow their business? Coffee for so many of us is religion wrapped in urgent need. The promised land for JoeCoffee customers is having the coffee they want when they want it. No standing line, no fumbling through your pockets for cash, no digging through a purse or a wallet for a credit card. Having JoeCoffee is knowing that when you need your fix, coffee is only a tap of your finger away a gentle reinforcement of it being app based.

Coffee at your fingertips. Coffee, with a side of convenience.

Just what you want. Just when you want it. The current website photo, while of a person good start , is of someone not looking particularly happy, nor enjoying a coffee. The images below are stock and the second one is very seasonal , but pictures of people enjoying their coffee, looking satisfied would help propel the story forward. Boyd took on idiocy where ever he found it, whether with bombastic Pentagon generals who were happy to fake important tests, or those who thought they could out gun him in the air. We love Palomino Blackwing Pencils for our note-taking.

Once past the initial sharpening with a standard pencil sharpener, we use a cheap plastic Staedtler manual pencil sharpener , which we set right beside us whenever we are writing. As for the actual note taking, we tend to use either quadrille pads or Moleskine squared notebooks. It goes heavily into the research that helps guide our understanding of how human beings learn.

Hardcover not e-book copy is recommended. Nothing could be further from the truth—this is a very deep and useful book for any serious educator. Early on, the book describes how to find and evaluate good research. Sure, some of the guidance seems straightforward, but when put all together, this book provides a great set of principles that will help instructors from any discipline better understand, and reach, their students.

We unfailingly recommend Khan Academy , not only for math, but for pretty much anything. You may not be aware that Sal has written a fantastic book about his experiences in starting Khan Academy and his vision for education: The One World Schoolhouse: Or our LHTL videos that show the instructors? Feel free to comment in the discussion forum here.

Her observations involve seven widely held beliefs that are harming students: Although this book was written for UK audiences, its findings are perfectly translatable to what is going on in the US. We recently had the opportunity to have breakfast with Peter Brown, the first author of the redoubtable Make It Stick: So we took the opportunity to reread the book before our meeting. A Spanish version is also available: La ciencia del aprendizaje exitoso.

Barb had the chance to read this superlative book pre-press, and she has a beautiful hard copy beside her as she writes this. The deep learning revolution has brought us driverless cars, the greatly improved Google Translate, fluent conversations with Siri and Alexa, and enormous profits from automated trading on the New York Stock Exchange. Deep learning networks can play poker better than professional poker players and defeat a world champion at Go. In this book, Terry Sejnowski explains how deep learning went from being an arcane academic field to a disruptive technology in the information economy.

How to Be an Effective Teacher. This self-published book has sold over four million copies in the decades it has been in print, perhaps making it one of the most successful self-published books ever. We found the practice of placing entire bibliographic references into the middle of sentences, instead of just referring to them in an endnote, to be pretty clumsy—it was clear this is a self-published book.

But even so, there was a lot of great advice. Yet, as Christensen and Eyring show, deliberate and judicious choices to not emulate Harvard can result in tremendous cost-savings for students. The Great Gatsby , by F. Nick, the narrator, is an honest guide to how love led his friend Jay Gatsby to the boundless, tragic pursuit of money.

This book is a beautifully written reflection on life, idealism, and ambition, all framed in the excesses of the Roaring Twenties. Many of you have already realized that is the approach we took with the creation of Learning How to Learn. This is an inspiring book about how to improve both yourself and the lives of others.

Plus, who knew that Franklin almost made a living as a swimming instructor? We have a habit of reading books about rebellious, contrarian sorts of people. A pioneering work in education.

Recommendations

Barb was lucky enough to speak with Saundra about her book a few days ago—Saundra herself is a force to be reckoned with in helping reshape attitudes towards student learning. This is the epic tale of how Jan Baalsrud, a Norwegian commando, overcame virtually every hardship that could be thrown at a human being as he fought, skied, limped, dragged, was carried, was entombed, and yet still carried on. This book will inspire you to carry on with aplomb—it is unforgettable!

News and World Report has called Arizona State University, which Crow helms, the 1 university for innovation in the country. Sadly, the main points of the book are buried beneath clunky prose.

Features and facts don’t inspire, instead tell stories of a better place.

The University We Need: Suggestions such as the creation of a national National Academic Honesty Board overlook the fact that state boards designed to ferret out cheating in state schools never actually seem to do so. See the discussion in the far better book Freakonomics for why this occurs.


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Fascinating insights into the differences between US and German parenting cultures. Lipska the neuroscientist of the title and Elaine McArdle. This is a wondrously eye-opening account of what it feels like to go mad, or to be like one of those mean, nasty, self-centered, semi-crazy types who you sometimes run into if you work in customer service. Good insight into the brain even as we readers receive wonderful insight into the frailty and wonder of human consciousness.

This week we read The Magic of Impromptu Speaking: Along with useful insights, Andrii provides wonderful stories about speaking, including his own growth from shy youth to outgoing public speaker.

A useful primer to help you gain more comfort in speaking publicly, and an easy, nice read. An earlier book we also enjoyed several years ago was Maphead: A thought-provoking and interesting read. This was such a riveting book that we finished it all in one evening. The upshot is this whopping cautionary tale featuring world-class frauds and utterly ruthless, no-bounds-of-human-decency litigators. John Carreyrou and the Wall Street Journal deserve kudos for this edge-of-the-seat investigative reporting.

Recommendations | Barbara Oakley

Also a great book for audio. A guide to help someone you love , by Paul Wallis. But who would have ever thought that a book on macular degeneration could be both entertaining and enlightening? A guide to help someone you love is a delightful, informative, and upbeat book about a condition that most know little about. Chapters 1 through 9 in particular give a nice overview of the topic.


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  6. If you want a more up-to-date perspective on modern-day social structures in China, this book will give you a broad perspective. While in China we were also recommended another related biography— Wu: The Chinese Empress who schemed, seduced and murdered her way to become a living God , a living God is, after all, a nice gig if you can get it. This revisionist biography lends a sympathetic eye to Empress Dowager Cixi — , who is considered by many to be the most important woman in Chinese history. If you want to catch a sense of the conditions that led to modern China, this intriguing book will keep you captivated—great biographies are one of the easiest ways to learn about history.

    Incidentally, Empress Dowager Cixi is a nice book for audio. Jung Chang is also the author of the spectacular international best-seller Wild Swans: Three Daughters of China , with over ten million copies sold worldwide. Yes, Jung Chang can write! We LOVE this best-selling book, which has been optioned for translation into 19 different languages!

    The Soul of an Octopus: She also read the Audible version of her book. This National Book Award Finalist caught our attention because we had no idea that octopuses are so smart and so filled with personality. Montgomery is an infectiously enthusiastic writer who could get you excited about anything. The book also gives great insight into the behind-the-scenes work needed to run a world-class aquarium, and the magic of diving on coral reefs in search of wild octopuses.

    Have you always wondered how an utterly alien intelligence might think? This insightful book was co-authored by some of the most influential researchers around. The book jacket says it best: Underlining and highlighting, rereading, cramming, and single-minded repetition of new skills create the illusion of mastery, but gains fade quickly. More complex and durable learning come from self-testing, introducing certain difficulties in practice, waiting to re-study new material until a little forgetting has set in, and interleaving the practice of one skill or topic with another.

    Speaking most urgently to students, teachers, trainers, and athletes, Make It Stick will appeal to all those interested in the challenge of lifelong learning and self-improvement. He offers great insight into how and why you can broaden your network, and how important it is to open your mind to those who are different from you, in background, training, outlook, or ideology. A nice book also for audio listening. Rimbeaux, which comes complete with three bean bags for juggling.

    So recently, Barb picked up another copy of Juggling for the Complete Klutz and its accompanying bean bags and began to renew her juggling skills. The Courage to Grow: An honest, forthright, deeply thought-provoking book about what an education could and should be. Audio version read by Laura Sandefer herself. The Price of Privilege: Our tendency is to focus on obviously disadvantaged kids coming from poor families. That can be a mistake, says author and practicing psychologist Madeline Levine, who works in affluent Marin County, California. Consumerism and focus on achievement can produce depressed, anxious, angry and bored teenagers who suffer from high rates of drug use, eating disorders, and suicide.

    Sometimes, in fact, the seeming poor can have far wealthier internal lives. Levine offers great suggestions for the advantaged to help them avoid common parenting pitfalls involving intrusiveness and autonomy. The Classic Guide to Writing Nonfiction , which is geared towards non-fiction.

    King has sailed through it all—including his near lethal run-in with an out-of-control car. Renie was a smart, independent career woman. When she retired, to her surprise, found herself unable to afford to live independently. As it turns out, putting away a little each month beginning relatively early in your career can make enormous improvements in your life, and the lives of your family members, as you grow older. John Schwartz tells you how to get your financial life in order, no matter what your age.

    If you want to do the best you can long term for yourself and those you love, you owe it to yourself to read this excellent book. Also nice on audio. Life and Work is a masterpiece of insight, not only on how to achieve your goals, whatever those goals might be , but on how you can build an organization that is structured for success.

    Now, forty years later, Bridgewater has made more money for its clients than any other hedge fund in history, and grown into the fifth most important private company in the United States. This means, at least in part, being aware of your internal signals of annoyance, anger, or irritability—which are all signs of close-mindedness. You can use those internal signals to trigger quality reflections. We have often used radical open-mindedness even in our research—for example, we send advance versions of our research papers to people we know will dislike our work.

    It is a deep book of productivity that gets at the essentials of your life. From Zero to One: Even if you have no interest in business, the book is worthwhile for its insights into contrarianism and creativity. Confessions of a Media Manipulator , which we admit we really liked. We want to bring up one of our favorite books: Barb has used this book for years to teach basic ideas of engineering to ordinary non-engineering types. Making Physics Out of the Ordinary. Bloomfield would have no memory of it now, about a decade ago, Barb was able to visit and tour his fantastic physics demonstrations at the University of Virginia.

    These puppies are amongst the most effective sound protectors available. A great strength of this book was its broad coverage of prodigies of all sorts—from computer programming savants like Bill Gates to dance and acting prodigy Shirley Temple. Some parents with extraordinary IQs, for example, have pushed their children in bizarre ways—with often disastrous results. Other parents have wholeheartedly devoted their lives to the children they wished to make into prodigies, only to find little solace in the long run. Somehow through all this, the book provides healthy encouragement for ordinary, non-savant types.

    How To Transform Your Entire Life (7 Steps)

    There was a disconcerting tendency through the book to switch between prodigies even mid-paragraph, but otherwise, highly recommended! Sarah Levitt has written a book to help leaders better understand how other leaders wend their way through the difficult, sometimes lonely path of great leadership: A Book for Magnificent Leadership: Through interviewing successful leaders, Sarah has laid out guidelines that others can find useful.

    Sousa, now in its fifth edition , which was recommended to us as a top neuroscience-based book on learning. There are so many books to help teachers understand how younger students learn. But you may be surprised to learn that there are virtually no books for those students themselves, or for their parents.

    The funny but deeply informative pictures alone are worth the price of the book. We make it a practice to ask people about their all-time favorite book.