We wanted to share, on scale, the benefits we had experienced from plant-based living. Matt had worked in finance and business development, and we decided to join forces, using both of our skill sets — me on the creative side and Matt on the operational side — to start a family business.


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Our first venture was opening a small deli on Seymour Place, in central London. The deli had lines around the block, so we quickly decided to open a new, larger space, on Weighhouse Street, which is now the home of what we do. After opening the delis, we set about starting the larger, and most effective way of reaching the most people possible with delicious plant-based food, which was to launch our food products business. We have since launched a line of breakfast cereals and oat bars and are working on a whole range of other concepts. It gave me my life and health back, and between us we can help millions of others too.

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Marketing Permissions Sign up to receive delicious recipes, exclusive brand updates, competitions and more. Please let us know all the ways you would like to hear from us: Everything in it is pretty straightforward and there isn't anything complicated; but on that same note I found the delicious simplicity of the recipes to be worth it.

Sure, 'mustard and salmon' is almost cringingly basic for more advanced cooks but I think the book strives to make something for everyone. The recipes are unfailingly comprised of fresh ingredients, minimal prep time and cooking effort, for a big flavor payoff. For the experience of the color photos, and the feel of the book, I found the price to be very worth it. I honestly would not have enjoyed this book as much had it been an e-book. The flavor profiles are very balanced, and I haven't had to tweak any seasonings or spices at all.

THIS is almost unheard of in my kitchen! I prefer big brassy flavor in my food rather than salt so that it's an experience; these recipes are truly tasty just as written. Note on the Chicken Marbella: I used a 10 lb. We had several meals' worth of food with just a 'dump and bake' effort, and it tastes like something you'd get at a restaurant. I could have served this whole beautifully-browned pan of goodness to company and they would have felt as though they were getting high-dollar fare!

The entire 10 lb. Elena Amsterdam is one of my favorite cookbook authors. I have all of her published cookbooks and use them almost daily. This one is great. I eat low carb and use the recipes in that way and they are always delicious. Most use easy to find in my local market simple ingredients. Not all of her recipes are percent low carb but with almost all of them I can substitute 1 ingredient and make them low carb. She uses honey and agave nectar as sweeteners in her recipes and since I do not use those I found some sugar free syrup made from Stevia and use that instead.

I highly recommend her cookbooks and her website for gluten free, paleo and low carb diet followers. This is an excellent cookbook for GF and paleo. I've bought it several times for gifts, and have the hard copy and the kindle copy for myself. Dont want to go somewhere and not have access to GF basic recipes.

All of her cookbooks are wonderful. Love Elana's blog, love her cookbooks, it's great if you want to eat paleo, gluten-free, or just healthier. Tried the bagels and they came out great. I'm not a paleo newbie but I still find this book to be super helpful and very well done.

31 Delightful Paleo Breakfast Muffin Recipes

I have a stack of paleo cookbooks and recipes bookmarked. Sometimes those recipes turn out well and sometimes they really don't, especially the baked goods. Elana's book and her website recipes always turn out well. They've clearly been tested and re-tested and everything is solid.

I've been making paleo pancakes from all types of websites and books for years and my kids are never "fooled". I made the paleo pancake recipe in Elana's book and my kids asked me why we weren't eating paleo anymore. They are great and an excellent stand in for the "real" kind. This is a great resource, I highly recommend. Kindle Edition Verified Purchase. Large selection, well written, good advice on how to use certain foods compared to traditional ingredients, and easy to follow.


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  • Nice list of where to find some ingredient which even included online site already among my favorite shopping places for several years now. I must say I am a prejudiced fan of Elana's cookbooks and blog. I found Elana several years ago when I needed to learn how to cook without grains for my diabetic husband. Hers were the first recipes I tried. They were simple, easy, and always satisfying. To this day, I will never make another tomato sauce for pizza or other dishes other than Elana's which is so simple as to be ridiculous and tastes better than anything you can buy in a grocery store.

    Paleo Breakfast Muffin Recipes – Fruity

    I own all of Elana's cookbooks and use them all. This one is no exception. I was delighted when Elana morphed into paleo cooking, just as I did. Her recipes are so easy to follow and they always come out tasting great. I've never had a failure following her recipes.

    Table Of Contents – Paleo Breakfast Muffin Recipes

    I highly recommend this cookbook and her blog if you want to eat healthy, gluten-free, and now paleo. Elana has always been generous with her information and her time in perfecting her recipes. I totally love this woman! See all reviews. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers.

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    What I Ate Today - Paleo, Gluten-Free, Dairy-Free Recipes