However, if you know your audience well and your emails are targeted, a well placed joke can get your email opened and can earn major reputation points with folks on your wavelength. The awesome email subject lines above and several text subject lines below are borrowed from this ClickZ article , full of many great examples. Controversy sometimes sells, and it most certainly grabs attention. Using shock, controversy, or insult in your subject lines requires you to tread really carefully. You may get opens, but at the cost of customers. One effective email subject line strategy involves going ultra-minimalist with one-word subject lines.
The promotion tab is scheduled for a major makeover — Google is starting to display promotional emails in a image-oriented design inspired by Pinterest. If this new setup sticks, pictures will usurp subject lines as the pivotal email element.
- Cell Transplantation (Methods in Bioengineering).
- Newsletter Example #2: Welcoming new subscribers.
- Un cavaliere e il suo re: Le storie dei re sassoni (La Gaja scienza) (Italian Edition).
- Main navigation!
- Libere dispensatrici di piacere 1 (Italian Edition).
Until then, we still need to worry about the current state of the promotions tab. Which one stands out? From a simple design perspective, you can see why the Amazon Local subject line catches the eye — its length and shape stand out from the other largely similar-looking structures.
The Difference Between Plain Text and HTML Emails
Another great email subject line example comes from Mequoda with the simple subject line of:. What should I be panicking about? Am I in danger? Am I having an existential crisis? Emotionally-walloping words make a big impression. Many of the factors that make up a good blog post title also make a good email subject line.
Incorporating numbers into your subject line attracts attention, as our brains are naturally drawn to digits. This tends to be why top 10 lists are so successful — lists are easier for our brains to process and they create curiosity , in addition to providing the promise of a quick and easy read. Numbers and list email subject lines stand out for the same reasons that one-word subject lines or unusual punctuation do — they are visually jarring. An article at The New Yorker discusses our avid adoration of listmania:.
Highlight the must-have items of the season. You may send this type of message four to twelve times a year, depending on the nature of your items. You could focus on individual products or categories or create sets and ensembles for each season. The example below mixes the essentials. The focus is on J. This kind of campaign will surprise and entertain your subscribers.
Scratch card , a unique Omnisend feature, encourages readers to click on your newsletter and participate in the lottery. Reader curiosity doubles your click rates! This email had a click rate that was six times higher than usual and a conversion rate that was 4. Gamification is definitely a tactic you should give a try. Send interactive emails with Scratch Card and Gift Box. All possible with Omnisend. Every country has its occasions to celebrate, regardless of whether they are major holidays or some smaller ones. Just to name a few: And these are the perfect moments for online businesses to increase sales.
Even unusual events can work:. This example is pretty similar to 4 but more flexible, as you can send it independently of seasonal changes.
Pros and Cons of Each Email Type
You may also create a series of emails with different categories highlighted: A long list of products does not make for the most enticing message. However, if you do it with taste and good design, like Farfetch, your email can look brilliant. Research also tells us that videos generate better click rates and greater brand interaction. Be especially wary of emails that tell you not to go to the cops. You have no guarantee that alleged hackers will delete any of this evidence, and thus it would be best to go to an authority for forensic or identity fraud prevention purposes.
Again, the email is attempting to get you to pay before action can be taken. May 11, Email: Evidence of payment 1 Hi there, 2 Your payment has been processed since Friday of last week. Most professional emails will address you formally.
Phishing Examples
This email contains grammatical errors. Additionally, there is no mention as to what the payment was specifically for. The third sentence has no period.
Very rarely will alert emails ask you to download something. The majority of the time, it will ask you to go to the actual site to fix whatever needs to be changed. This email included a link.
Newsletter Example #1: Announcing your new store to all your contacts
Hover your cursor over links to verify its destination. If it looks suspicious, do not click on it. May 10, Email: Don't let your account be deleted 1 Your password was entered incorrectly more than three times. Please click here to unfreeze your account. Please do not reply to this email. It is also unprofessional and unlikely to be the subject header for an official CSUN email. No contact information is provided. This is very suspicious. March 22, Email: The first red flag is the vague subject header.
If this email were legitimate, you would have already received previous communications before this "final" notification. This email includes some grammatical errors and misspellings. At CSUN, we do not ask users to validate accounts. The wording used here is not in line with common terminology used on campus. Official CSUN emails include a contact number or some other way of gathering information about any official procedure. Someone attempting to phish information out of you will often leave the contact information out.
March 19, Email: View Document disabled b 4 Enjoy! The Dropbox team This subject heading is extremely vague. The greeting is unprofessional. Considering that this is an important document, an informal greeting is a red flag. If it WAS important, the individual messaging you would probably state the reason for the email upfront.
If you hover your cursor over the link, it will reveal where it will direct you. If it is not an official site, do not click on it. February 16, Email: This should raise a red flag. There are numerous spelling and grammatical errors throughout the email. A link was included. Notice that there are no instructions for you to follow that would allow you to bypass using the link. Notice that there is no contact information included in this email.
February 5, Email: When files are emailed to you, the service used to send the email will specify who it came from. The fact that this information is not included is suspicious. As with all emails, please use the actual DocuSign application. Hidden links are potentially and frequently malicious. December 20, Email: The part in brackets is an attachment and a link which was removed to prevent anyone from clicking it.
Do not open attachments or links from unknown sources. The inclusion of such a topic makes this a suspicious email.
The email does not provide information to contact the company regarding this message. It includes the company name, but does not provide a phone number or a contact email. December 5, Email: The first red flag is the lack of campus-specific terminology such as the "myNorthridge portal" or "CSUN account". Hover over links with your cursor to see where the links will take you. Never click on a link unless you know its source.
The lack of contact information at the end of this email raises a red flag. October 26, Email: It is fundamentally Urgent that all staffs read attached. This email is smart in that it eventually leads to a real PDF.
- Phishing Examples | California State University, Northridge.
- Prelude No. 17.
- The unknown Mongol?
- Engaging Deconstructive Theology (Ashgate New Critical Thinking in Religion, Theology and Biblical Studies);
- The Eleventh Amendment and Sovereign Immunity. (Contributions in American History).
- The 9 Best Email Subject Line Styles to Increase Your Open Rates!
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Be careful when emails give vague instructions. This email lacks contact information. A CSUN email would include contact information. August 27, Email: Official emails will never include a subject line that is in all caps. The odd use of the word "pass-word" is a red flag. General misspellings, grammatical errors and typos show either poor English use or a lack of care from the other party.
Either way, the validity of the email should be questioned. Official contact information from the school is omitted. Hidden or embedded links should be hovered over with your cursor to see where they direct you before proceeding. Contact information is omitted to prevent you from asking for confirmation.
A CSUN email would include contact information should you have a question. February 22, Email: Most likely, you would be notified beforehand about eventually moving to a new service. This email includes some typos and grammatical errors.
The 9 Best Email Subject Line Styles to Increase Your Open Rates
Official CSUN emails usually include official contact information at the bottom of the email. February 20, Email: At the very least, CSUN will inform you as to the main point of the email being sent out. The body of the message indicates that a meeting has been scheduled. At CSUN, you would have received a meeting request via Outlook and would not be asked to open an attachment for details. Be wary of links in emails. Hover over them to see where they go before clicking on them.
January 19, Email: Sent from my iPhone 3 The subject header is vague and suspicious. Be wary of anyone asking for this level of information over email. Typically, this is something best requested in person or through a phone call. It's also apparently sent from an iPhone. Although some business is conducted by phone, a request of this nature would not be sent from an iPhone. May 14, Email: Mailbox Helpdesk Dear Staff s.
Note the lack of a personal greeting. The email has been sent by the "IT Department" which is very vague and not from the IT Help Center and includes no contact information. The finality of the email should raise some suspicion. In the signature line, the "outlook" portion of Microsoft Outlook is not capitalized. This is a red flag. May 30, Email: General grammatical errors or strange phrasing should alert you to the possibility that the request is not valid.
This email includes a service and department that does not exist at CSUN. May 21, Email: May 29, It em No. If so, contact Staples directly to inquire about the order. The general flow of the email is off. The party attempting to phish is asking a lot of hypothetical questions which is suspicious.