Savvy Real Estate Agent Marketing with Video, Say Thanks! with YouTube

If you talk about variety of products tie that to how every customer can find what they want. You get the picture. Do likewise, and succeed with your overview video. Inman News Blog — Real estate video: Affordable equipment, tools and apps set the creative bar higher, not lower Marc Davison Marc Davison Contributor.

I rabidly consume brand blogs and marketing articles dispensing the best of what the brightest minds in my field offer. Article continues below Advertise with Inman. You deserve better advice than that. True professionals seek to operate at their best. They continue to hone and refine their skills, their output and their team.

Your video does not have to suck. Storytelling is a construct brand marketers rely on to captivate. And video is now their chosen medium. The product and brand are brilliantly positioned, and the viewer never feels as if he is being sold anything. This six-second Vine from General Electric reflects the wonder and passion for science and discovery that lies at the heart of the brand.

The mistake real estate pundits make via their just aim, shoot and post advice is an insensitivity to how exiguous the result of that process brands you. The mere act of banging out a video without attending to modern practices, standards and attention to quality does not cast you as savvy, modern and progressive. Today, anyone can do that. The truth is that the affordable equipment, tools and apps that we all have now set the creative bar higher, not lower, than ever.

Compare it to these professional videos by Bacardi Rum or Oreo. Juxtapose these brand stories and strategies against the typical video produced in real estate, which often entails agents touting their attributes, narrated home tours, or behind-the-wheel market updates. Consider the examples above as a jumping-off point. Consider hiring a creative to oversee this.

Someone with professional chops who can conceptualize, write, film, edit, curate and post great content. Consider building a street team of local interns — skater kids, for example, paid to shoot, edit and submit slice-of-life videos for your website, Facebook, Vine, Instagram or blog. Nest Realty, named by Inc. Video was a critical component to building this brand. The story this tells is of a local real estate brand that supports local arts and culture. Check out the winners. Every home has a story left untold by typical home tours.

Not the homes Raj Qsar and his team at Boutique Realty list. Through a simple construct and a few props, their videos tell the story of homes filled with life. The soundtrack makes it all that much more perfect. You may recall this action drama produced for Neo Property of Australia that went viral in That same year, Los Angeles agent Eric Lavey took a less sensational and far more clever approach.

Create second videos of local hangouts, places and people. Cycling and running trails. Places to view the sunset. An interview with a local golf pro. Every one of these subjects serves one of your greatest needs: They give your viewers deep insight into the community. And they also become part of your viral marketing.

What better way to disseminate brand vibe to locals than to capture their essence on video and promote them to your world? The dumb-it-all-down movement in real estate is pandemic. This strategy aspiring influencers use to build affinity with the real estate agent community is beneath you and your profession. Marc Davison is with watt , a design, marketing and strategy firm focused on real estate. Reprinted with permission from watt blog. John Koetsier , Contributor. Few, however, thought there might be a 10X difference. But in December, something odd happened. Clearly, Facebook is prioritizing native video in its own environment.

Video is a Closer! Product Page Videos and Sales: Optimization Product Videos to Increase Conversions Based on feedback from the report, Liveclicker offered the following optimization tips to brands and marketers who want to increase conversions from landing page product videos: Make sure the videos are easy to find on your website, and offer suggested videos to keep customers in the buying cycle.

Keep Product Videos Short: Keep your product videos short and to the point. Liveclicker suggests the ideal length for this type of content is around 30 seconds, unless the products themselves are complex and have high price points.

Liveclicker confirmed that mobile devices accounted for a quarter of e-commerce video plays in Q2 Also, these directory listings are very important for your Google My Business account and for search engine optimization of your website. A website that converts visitors into paying customers is what every home inspector needs to get more sales. The sales website only has one target audience… Home buyers! However, inspectors have a much larger target audience than that. They need to target real estate agents, mortgage lenders, prior clients and other influencers in the community.

This is why we also build an integrated blog to complement the website. Done correctly, these two tools will allow you to reach all of your target audiences and increase your sales. This is why The Savvy Inspector provides our clients a comprehensive monthly report. We understand the concept of what you measure grows and what you report on grows exponentially! The report is provided to the clients on a spreadsheet so that they can review all prior months reports in the same document.

This makes it a lot easier to monitor the progress their online account is making. Below are some of the important elements that get tracked and reported on each month. Five years ago I knew how to inspect a house and write a report about my findings.

I knew nothing about marketing or the business side of it all. Luckily I found Ken online by doing a Google search and joined his group. Since then my wife quit her job of 14 years and joined me in the business and we have two full time inspectors working for us. Each year has been better than the year before. Because we take the information The Savvy Inspector teaches and implement it. It really, really works. Both buyers and sellers are uneducated as to the mortgage and realestate attorneys who can help.

Also EVERYONE personally knows a realestate agent so a LARGE percentage of buyers have agents or should I say the agents exclusively lead them to the highest cost purchases, one can not even list on Zillow without the agents appearing affiliated from the buyer perspective. Thus you reduce dema. Now however I would know hiw to advertise it on my own and will do that for my clients as tbeir realtor.

The same is true in many fields. Why do Professors get paid so much! I can look up all the things I want to learn on the internet. No need for universities I can learn it all on my own. Actually, you always could look most things up nearly for free. There is a great movie line on this very topic: Most companies, not all, will charge a monthly due, that we pay regardless of whether we sold a home that month or not.

We have professional photos done of your home, we have flyers printed, host open houses and we host brokers open so that other agents with buyers can immediately tell if this is a home they will be interested in. And who by chance pays for these things?? And if your a buyer, we actively check the market every day to see if that perfect home has appeared. Have you ever had to deal with a short sale? And yes, we tell people you need to lower the price and we have good reason to do so because most people think that their homes are worth a lot more than the are when you look at the market for that particular area.

And of that now 2. I would not expect anyone to work for free, but then you have to wonder why real estate agents cost as much as they did 30 years ago in real dollars when we did not have databases, the Internet, and so forth. Due to the increasing costs of online marketing. Sellers who try to discount agents believe that all a agent does is hold open houses and send flyers. Whats the typical wage of a writer nowadays? Should be no cost considering anyone can do it. I bought my first house for 59, in Remember that is before her own Realtor fees and taxes.

No wonder it was mostly married women working part time then. One of the main reasons buyers and sellers utilize agents is their distaste for negotiations over price and a multitude of transaction issues. They also spend a large amount of time coordinate access for buyers and agents to enter a home, deal with title company, organize inspections, discuss issues with the lender, buyer, seller and title company and this can now go on for a single deal for 6 to 8 weeks. It is a case of you get what you pay for. I bought my house without an agent and it was not more difficult than buying a car. We met to sign the paperwork in front of a lawyer, and that was it.

And this was years ago… it would be easier today. We like your thinking! Funny, Home Savi even relys on real estate agents. The conclusion would be because they have the knowledge and experience and Home Savi also finds value with the best and brightest in the industry. So even Home Savi is not without seasoned real estate agents on their staff. Then why would a homebuyer not have a real estate agent represent them, especially when the seller pays the buyer commission. With Home Savi, the buyer pays but is self-represented.

There are always exceptions. Agents are paid for what they can take of when things go awry. Over the past 17 years I can recount numerous times when I was the cause of the sale closing. If there are complications you better be prepared with a competent Realtor. Most people commenting have a salaried or hourly payment structure in their job. Some are better than others, just like clients. Daniel, one big factor is that realtors are a racket.

Since both parties need to agree to not use realtors, and the profession is protected by licensure laws, we seem to have sticky prices. As others have mentioned, there are some bits of information and some processes that either require realtors or seem smoother with realtors. All these factors together is enough to keep them coddled at artificially high prices, just like psychologists, pharmacists what do they actually do? For example, they always lobby against a flat income tax that would eliminate all deductions, including the mortgage deduction. Ive heard some good points here, but the fact remains the industry is closed to FSBO.

Zillow caters to agents. So your FSBO listing has agent ads next to your listing. Owner is 3rd or 4th in list of contacts for Zillow. Then you have buyers who dont see cost so why not use agent. Consequently if you want traffic and you want agents to include your property in their buyers list then seller must pay buyer agent a minimum of 2. So overall the sell side is getting cheaper. The buy side went down. The industry is expensive to agents since they must split commission with broker and often pay a transaction fee to boot.

My biggest issue is why a percentage? The added cost to sell home to agent is not linear. Bottom line traffic is generated by MLS and buyers use agents at no charge. Open houses for agents go from Panera sandwiches to sunset cocktail parties with champagne and a rawbar. The reason the internet has not killed the agent in Canada is primarily because of the monopolistic behaviour if the board.

It does not publish or allow agents to publish sold data and other key data except in tidbits provided directly to a party in specific transaction. It has been fought in court for years and still going on. The moment that breaks, and it will, the internet will break the agency into smaller, fee for service parts that better reflect the need of the customer and the value.

For now, it is an old guard industry in a zero sum game, favouring the membership and not the customer. Wrong, everything is published and in public view here. For example what would you do with an A paper buyer whose loan falls through on the day before closing? Finding home is not that easy task you need detail Knowledge of surrounding and market to offer best clear properties to buyer in india.

I read about Opendoor https: During the inspection they do their best to bring the price down even more with finding fixes and other reasons to pay you less. It is a sophosticated system for fixing and flipping homes. Please people, get ALL of the facts before commenting. Even though information are available in internet.

Real-estate websites are showing half information and tempting to connect buyer to an agent. Those information does not help buyer to contact seller directly to do transaction. Every industry has adopted internet and defined new strategy to do online business. But, I agree some industry has fallen or disturbed due to internet. Anyone calling me and only wanting to speak to the listing agent about the house is stupid.

A very good friend of mine called to tell me how proud he was of himself for buying his new home directly from the owner. Without the use of a realtor. Bragged so hard about how much he saved in commissions. More recently a man in my town closed on his great deal home that he got off Craigslist. Went over a week later to speak with the previous owner about vacating the premises and was met with a shotgun blast to the chest. Funeral services are pending. So had he gone through a real estate agent, the real estate agent would be funding the foundation repair or would have covered the cost of an inspection?

No, as his real estate agent I would have pointed out that suspicious 3-inch wide crack that the owner had filled with cement in the basement and suggested a foundation inspection. A home inspection costs a few hundreds, representing something like 0. Please post a link to the new story that most assuredly will have been at least one of your stories. Your risk of death while buying a house is not going to be significantly reduced if you go through a real estate agent. This does not even need to be explained. In fact, there is no reason to believe that real estate agents are somehow less likely than the rest of society to commit crimes.

One guy in South Carolina was pretty brutal:. I guess she wants to allude to the fact that, when buying a house, you have to ensure that the legal contract is binding and that the deed is indeed transferred. But real estate agents are not lawyers, this is a legal issue handled by lawyers. Real estate agents do not generally provide this service, and there is a good reason for that: But even if they did, the real estate agent is partial: Thus the real estate agent has a financial interest in getting a clean inspection. As the buyer, your interest is that the inspection reveals every little defect.

Other people have made the point that many buyers do not want to have to deal with the sellers directly.

This makes a lot of sense. It is a useful service to act as an intermediary. Go to the pharmaceutical company to get the medications you decided you needed by looking up your symptoms on WebMD. They did nothing to earn it. Do it all on your own. You know everything because you have a pulse and a laptop. You got this, Sport! Incidentally, I am a real estate agent. I earn every penny I make. I believe the upshot is that, in the US, realtors lobby the government really hard so that nothing changes.

Just look at all the realtors who popped up out of nowhere to comment on this post. Finally someone Finally wrote this to the public! Title Companies do All the legal work to protect you!! Stop paying Realtors you Equity. It is your money……. Sure, a lot of people use them.

But in no means has it gotten rid of financial advisers. You have oversimplified the home selling and buying process. A good agent will get clients better results. This blog, however, lumps all agents together. I can show you concrete examples where good agents have outperformed. As an agent, I fully admit that there pare also a lot of very poor agents in the USA.

They give the entire industry a bad image. What we need are tougher licensing standards and minimum performance standards to maintain a license. Not sure if anyone has already said this, but it seems to me the reason estate agents are still thriving is that buyers want the reassurance of dealing with an intermediary who sites in an office when they are considering spending the amount of money they spend on a house. And of course it is not the punters who are paying them unless sellers are effectively managing to pass on the cost.

The agents themselves use the internet more than any other medium now to draw the punters in, but the punters want to be shown round by a professional, not the seller. Having bought and sold a few properties in the UK and Spain over recent years I would say some agents have definitely earned their money and others definitely have not. In the UK they get between 1 and 2. I have read through about half the comments to this blog. I apologize in advance if any of the following comments are redundant. But this blog and continued opinions to comments by the author are concerning.

The internet has provided more accessible information on real estate but not all accurate information.

1. Jay O’Brien – Delivering 7-Star Service in a 3-Star Industry

And clearly from the comments I read, there are some major differences for agents and client representation in Canada, Europe and the US. While the author of this article has the opinion real estate agents are not worth this percentage, the majority of consumers obviously see the value since they are contracting real estate agents and paying the commissions. Then my expenses which others have mentioned in other comments are deducted before I have actually earned anything.

While there is more information available on the internet, it has caused more work for me. Yes, agents are more like attorneys or doctors than travel agents or taxi drivers. Funny an insurance agent is not mentioned here. It would be interesting where the opinion on productivity came from. Is there specific data to back this up?