After serving in the Marine Corps, I returned part time to the G. Students of marketing management and merchandising, young entrepreneurs, and small-business owners will also gain immensely from the wealth of information in this book. My grandfather, dad, and uncle all worked as electricians and traveled all over the country to stores, and I later became a secretary at the G. Ah, those wooden plank floors, the lunch counter, the bulk candy counter.
I now work in the executive offices of PNC Bank in Pittsburgh and every time I go past that Murphy store now I could cry—knowing what it used to be and seeing what it has become.
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The preparations had gone right down to the wire, but the G. Outside, the thousand-car parking lot was freshly paved and striped. Inside, two hundred employees were ready for work under manager C. The laundry baskets were an appropriate and a little bit ironic feature, though few people realized it at the time. Back in the early s, Mr.
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Murphy himself had featured cheap laundry baskets at the grand-opening sales of his first five-and-tens around Pittsburgh. He had been dead now for a little more than sixty-one years, but somewhere, maybe, George Murphy was chuckling. There was a shiny new cafeteria waiting, too, with seats and a New Orleans Bourbon Street motif. And, thank goodness, the notoriously fickle spring weather in Pittsburgh seemed to be cooperating on that Wednesday before Memorial Day in The morning was cool but clear, and temperatures were expected to hit the mid-seventies by that afternoon. The only question remaining: Would any customers be there?
The executives of the G. Murphy Company had plenty of reasons to worry. The chain, based in the nearby steel mill town of McKeesport, had variety stores most people still called them five-and-tens, though few, if any, items were still available for a nickel or a dime from Connecticut to Florida, including some large locations in shopping malls and major cities.
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But it had never operated a store this big—just a shade more than , square feet. Nor had the company ever been in the high-volume, low-margin discount business. Most Murphy executives and even many store managers knew what had happened a few years earlier when a photographer for the magazine Chain Store Age snapped a picture of an innovative display at a Murphy store in upstate New York.
Murphy Company, and his son remained on the board of directors. Elsewhere in the industry, some old-time full-price retailers also looked on the upstart discount chains with scorn. But in their hearts, most Murphy executives knew that the chain had to move into discounting. They were being passed up by their old five-and-ten rival, Michigan-based S. Kresge Company, whose namesake had been a business partner of Mr. Murphy and a personal friend of former Murphy president Paul Sample.
In , the rundown old Kresge company, whose small, downtown variety stores were lagging behind those of competitors such as Murphy and F. Woolworth Company, changed its entire direction by closing many of those locations and opening big, suburban discount stores called Kmarts. It had three hundred fewer Kresge dime stores but three hundred big new Kmarts, including seven right on the G.
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Murphy executives studied the new Kmarts with admiration and a little jealousy. The newspaper further obliged by running several stories about the G. In the process, some unknown editor made a mistake that would be repeated for the next fifteen years by newspapers and customers alike and would grate on Murphy employees every time they heard it. Other retailers had reached the same conclusions when they launched their own discount chains; for example, Federated Department Stores called its stores Fed-Marts.
Yet it begged the question: In Pittsburgh, four generations had grown up with the company. But it was known for five-and-ten stores—the kind of places where kids shopped for candy, mom bought lipstick and thread, and dad bought pipe tobacco and fishing lures. The home of the Guan family are two separate home-stays located in Yilan County, Taiwan. From Wikipedia, the free encyclopedia. Archived from the original on Archived copy as title link S-Pop Vol.
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