Yes, we pay for the apple and the tokunbo car in naira, but the importers do so in dollars.
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Hence our current value-of-the-naira tragedy. Which would not be the case if only there were an equal exchange of produce, say for every imported red delicious apple we also exported a golden sweet orange. When the only thing we do substantially export, crude oil, was selling for over one hundred dollars a barrel, and there were enough green-backs to service our acquired tastes, there appeared to be no problem.
At any rate, the national economic logic says, import or die! Without a rail-based mass transit programme — not to be confused with transport by minibuses — and with our minds now trained to believe that an imported temperate fruit trumps all of our tropical offerings, what are we to do?
Was it ever said that an orange or a mango a day does the same wonderful thing? And did anyone tell us that the choice of the apple was arbitrary, being metaphorical, since it could well have been any other temperate fruit: That the point really was to urge the eating of a fruit a day, and that some would even swear that the kiwi or Chinese gooseberry, not the apple, is the wonder-fruit? You should do the same.
Learn more about Dr. Jeri Dyson at her website and Facebook page.
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Understand how to leave high impact points of contact with customers that will leave lasting positive impressions and build loyalty. Practice a simple recipe with only three ingredients that makes for superior service. Determine the five slices of an apple that represent the core virtues of Red Apple Service.