According to The Wall Street Journal , T-Pain was among the first to have "sent [the video] to the stratosphere" when he tweeted about it on July This makes the Stawski's video the earliest parody featured in an American newspaper. On September 3, , the number of daily views generated by "Gangnam Style" went past the five-million mark. Video views per week, illustrating viral growth to peak viewership in the eleventh week.
Cumulative views for the first year, leading to stable long-term growth rate [39]. A spoof documentary by videographer Simon Gosselin [40] was posted on YouTube and had promoted doomsday rumors across social media services such as Facebook and Twitter that linked "Gangnam Style" to a fake Nostradamus prophecy. On December 3, , the video reached 2. On November 25, , the video surpassed 3 billion views. The video has held five records in YouTube history - most viewed video held for 1, days; surpassed on July 10, by Wiz Khalifa's " See You Again " , most rated video surpassed on February 19, by "See You Again" , most discussed video current , most liked video held for 1, days; surpassed on August 27, by "See You Again" , and fastest video to reach 1 billion views surpassed on January 18, by Adele's " Hello ".
The music video of "Gangnam Style" has been met with positive responses from the music industry and commentators, who drew attention to its tone and dance moves, though some found them vulgar. The German news magazine Der Spiegel attributed the popularity of "Gangnam Style" to its daring dance moves, [65] a sentiment similarly voiced by Maura Judkis of The Washington Post , who wrote, "'Gangnam Style' has made an extraordinarily stupid-looking dance move suddenly cool". Mesfin Fekadu of the Associated Press wrote that Psy's dance moves are "somewhat bizarre" but the music video is full of colorful, lively outfits.
As of January , Billboard named the video as one of the 20 best music videos of the s so far. From Wikipedia, the free encyclopedia. Retrieved 21 August The Wall Street Journal. The Business of 'Gangnam Style ' ". Knowledge Wharton High School. Gangnam Style vs Call Me Maybe: Retrieved November 12, Archived from the original on November 26, Retrieved 21 August — via Twitter.
Archived from the original on 26 November Retrieved November 26, The only hiccup is this so-called thesis writer is actually Simon Gosselin, a blogger and videographer who invented everything for fun. An obvious fake, the quote has its origins in a spoof five-minute "documentary" posted on YouTube that has garnered up 1. The video's YouTube page updated with 1,,, at While browsing videos on YouTube the past day you may have noticed that the site's icon in the upper lefthand corner has been taken over by a.
We Did the Math". Retrieved June 12, Retrieved November 25, Retrieved July 26, Researchers now think they know". Communications in Computer and Information Science. While the music video has been viewed over 28 million times on video sharing site YouTube, and has been praised for its catchy rhythm as well as its wacky 'horse dance', not everyone is impressed — his detractors have labelled his music vulgar. Regression-Discontinuity Impacts of Migrating to Korea". Der Spiegel in German. The Sydney Morning Herald. This is an almost Dada-esque series of vignettes that make no sense at all to most Western eyes.
Psy spits in the air while a child breakdances, sings to horses, strolls through a hurricane that shoots whipped cream in his face, there's [sic] explosions, a disco bus, he rides a merry-go-round, dances on boats, beaches, in car parks and in elevators and generally makes you wonder if you have accidentally taken someone else's medication. According to the news agency Agence France-Presse , the success of "Gangnam Style" could be considered as part of the Korean Wave , [33] a term coined by Chinese journalists to refer to the significant increase in the popularity of South Korean entertainment and culture since the late s.
Korean popular music K-pop , considered by some to be the most important aspect of the Korean Wave, [35] is a music genre that relies on cultural technology to adapt to the tastes of foreign audiences and has now grown into a popular subculture among teenagers and young adults in many places around the world.
- 'Gangnam Style' Makes Estimated $870,000 From YouTube Alone (CORRECTED).
- Frames and Connections in the Governance of Global Communications: A Network Study of the Internet Governance Forum.
- La sombra del futuro. Reflexiones sobre la transición mexicana (Centzontle (Paperback)) (Spanish Edition).
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- Sport I?
The song has received mixed to positive ratings from music critics. Music journalist Bill Lamb from About. In his article, Benjamin introduced the reader to a couple of popular K-pop songs and wrote that "Gangnam Style" in particular, plays all the right moves sonically while "borrowing from LMFAO along the way". Hallie Sekoff of The Huffington Post quoted from the video's official YouTube video description that the song is characterized by its "strongly addictive beats", and wrote that this is not too far-fetched, considering "how obsessed we've found ourselves.
Despite its popularity, a few music critics including Robert Copsey from Digital Spy criticized the song for being monotonous. Cospey wrote that "you could slap an LMFAO tag on the cover and few would know the difference" [42] and Paul Lester of The Guardian similarly labelled it as "generic ravey Euro dance with guitars". Cha Woo-jin, a South Korean music critic, told The Chosun Ilbo that "Gangnam Style"'s sophisticated rendering and arrangement has made it very appealing to the general public. In Japan, the song has met with considerable criticism.
Immediately after its release, "Gangnam Style" was mentioned by various English-language websites providing coverage of Korean pop culture for international fans, including Allkpop [52] and Soompi. The video starts out with Psy, who is lounging at what looks like a sandy beach, under a sun umbrella and holding a cold drink, but the camera zooms out to reveal he is actually at a playground.
He then sings in front of two men playing Janggi Korean chess , dances with a woman at a tennis court, and bounces around on a tour bus of seniors. The scenes alternate quickly until there is an explosion near the chess players, causing them to dive off the bench. Psy immediately walks towards the camera, pointing and shouting "Oppan Gangnam Style".
The chorus starts as he and some dancers perform at a horse stable. He dances as two women walk backwards. He dances at the tennis court, a carousel, and the tour bus. He shuffles into an outdoor yoga session and on a boat. The camera zooms in on a woman's butt, then shows Psy "yelling" at it. The chorus ends and he is seen at a parking lot, where Psy is approached by a man Yoo Jae-suk in a yellow suit who steps out of a red Mercedes-Benz SLK ; they have a dance duel.
He then appears in an elevator underneath a man Noh Hong-Chul who is straddling him and thrusting his pelvis.
Gangnam Style
The man in the yellow suit then gets in his car and leaves. The camera pans and it shows Psy in the subway station, where he boards the train and notices an attractive young woman Hyuna dancing. At one of the train stops, he approaches the girl in slow motion, and she does the same. They start to embrace.
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- They Call Me Bobby Lee!
He then tells the girl "Oppan Gangnam Style", and they horse dance along with some others at the train stop, commencing the second chorus. He also surfaces from a spa. Psy sings to the girl at a night club as people in various costumes walk behind them. He raps in a serious tone in an enclosed space, but when he says "You know what I'm saying" the camera zooms out, and it is revealed that he is actually sitting on a toilet with his pants down.
After a brief reprise of the dance duel, Psy says, "Oppan Gangnam style", and the video finishes with a cartoon graphic. He wears several distinctive suits and black sunglasses with a mindset of "dress classy and dance cheesy".
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The sauna scene, elevator scene and bathroom scene were filmed elsewhere in the greater Seoul region , [66] and some shots were filmed in World Trade Center Seoul and the Songdo International Business District , which includes Songdo Central Park and International Business District Station. In K-pop, it is routine to have cameos by celebrities in a music video, such as in the dance scenes in the elevator and the parking garage. The music was composed by Psy and Yoo Gun-hyung , a producer in South Korea who has also collaborated with Psy in the past.
Yoo also arranged the song while Psy was responsible for the lyrics. According to The Wall Street Journal , T-Pain was among the first to have "sent [the video] to the stratosphere" when he tweeted about it on July This makes the Stawski's video the earliest parody featured in an American newspaper. On September 3, , the number of daily views generated by "Gangnam Style" went past the five-million mark.
A spoof documentary by videographer Simon Gosselin [94] was posted on YouTube and had promoted doomsday rumors across social media services such as Facebook and Twitter that linked "Gangnam Style" to a fake Nostradamus prophecy. This increased the average number of views per day from 4,, to 4,, views divided by the number of days since release.
As of September , the video is the sixth most viewed video on YouTube , [] having earned over 3.
The music video of "Gangnam Style" has been met with positive responses from the music industry and commentators, who drew attention to its tone and dance moves, though some found them vulgar. The World Bank 's lead economist David McKenzie remarked that some of Psy's dance moves "kind of look like a regression discontinuity ", [] while the space agency NASA called "Gangnam Style" a dance-filled music video that has forever entered the hearts and minds of millions of people. The German news magazine Der Spiegel attributed the popularity of "Gangnam Style" to its daring dance moves, [] a sentiment similarly voiced by Maura Judkis of The Washington Post , who wrote, "'Gangnam Style' has made an extraordinarily stupid-looking dance move suddenly cool".
Mesfin Fekadu of the Associated Press wrote that Psy's dance moves are "somewhat bizarre" but the music video is full of colorful, lively outfits. The music video for the song has gone viral and is an Internet meme. In such a case I was also thinking of playing Gangnam Style-dance so that everybody would stop and dance. Maybe you can bring UN style. Through social networks like Facebook, many small, unofficial fan-organized flash mobs have been held in universities and colleges throughout the world. The earliest flash mobs were held in Pasadena, California , [] and Sydney, Australia.
The American Council on Exercise estimated that dancing "Gangnam Style" will burn — calories per half-hour [] and the song was used by Northampton General Hospital to promote hand washing as part of the Global Handwashing Day on October According to the Thai newspaper The Nation , villagers and spiritual leaders from Loei province felt "uneasy" and also "greatly offended" about this "Gangnam Style" performance which tarnishes the image of a year-old tradition.
Although Vice Admiral Tharathorn Kajitsuwan from the Third Naval Area Command insisted that "we had no intention to insult or make fun of navy officers in uniform", some senior officers have called it "improper". Kajitsuwan claimed that his subordinates had the right to upload the video to YouTube, although he did not expect them to do so.
On October 1, , he issued an apology to his colleagues. Commander Surasak Rounroengrom believes an investigation is unnecessary because the video caused no damage to the Navy, but he admits that there was some impropriety about military officers doing their "fancy stepping in uniform". Since September , the dance has been performed by athletes in international competitions. On September 18, , the North Korean government became the first to use "Gangnam Style" for political activism when it uploaded a parody with the title " I'm Yushin style!
It shows a Photoshopped image of the presidential candidate performing the dance moves of "Gangnam Style" and labels her as a devoted admirer of the Yushin system of autocratic rule set up by her father, Park Chung-hee. In his parody, Ai Weiwei dances "Gangnam Style" with a pair of handcuffs as a symbol of his arrest by Chinese authorities in According to the Associated Press , government authorities had removed the video from almost all Chinese websites the next day. At her inauguration Psy performed "Gangnam Style" and " Champion ", one of his first hits in his native country.
In order to show his solidarity with Ai Weiwei and to advocate the freedom of expression , the British sculptor Anish Kapoor produced the video Gangnam for Freedom , which features other prominent British artists as well as human rights activists from various international organisations including Index on Censorship and Amnesty International. Greenpeace announced that it was "Going Gangnam, Greenpeace Style" in order to raise public awareness about illegal and unsustainable fishing practices off the coast of Mozambique.
Activists from Greenpeace had parodied "Gangnam Style" on board the organization's excursion yacht Rainbow Warrior. He announces that a "new paradigm " will begin at Songdo with the GCF and the video heralds "The beginning of Songdo Style" while "Gangnam Style" plays in the background.
In December , the Department of Health in the Philippines launched a "Gangnam Style" dance campaign against the use of firecrackers to celebrate the New Year.
Eric Tayag, the popularity of the song will attract people especially children to use safer means of celebration such as dancing "Gangnam Style". Muhammad Rahim al Afghani , a close associate of Osama bin Laden currently held at the Guantanamo Bay detention camp , had also used the song to demonstrate his ability to gain access to popular cultural trends despite being confined within a top secret prison. In a letter to his lawyer, Muhammad wrote, "I like this new song Gangnam Style.
I want to do the dance for you but cannot because of my shackles. Reaction videos and parodies have been made for or with the music respectively. Some of these user generated videos have received international media recognition. College campuses have spawned numerous parodies. There are many "Gangnam Style" parodies used for education.
One such parody includes "Conjugation Style", a parody used to teach students about the conjugation of -er verbs in the French language. Following the release of "Gangnam Style", Psy made several performances on television and at concerts in Korea. Early performances included his appearance on the weekly South Korean music program, The Music Trend.
More than 80, fans attended the event, leading to the closure of part of the city center and an increase in subway operations. At the show, a part of celebration for the 85th birthday of Thai's King Bhumibol Adulyadej , he performed the song along with his other hits. On February 11, , Psy arrived at the Malaysian state of Penang and performed "Gangnam Style" at a concert in front of more than , guests, including the Prime Minister of Malaysia Mohd Najib Abdul Razak as well as other high-ranking politicians from the country's ruling Barisan Nasional party.
Following the viral success of his music video, Psy left for the United States and performed "Gangnam Style" in various locations. Dodger Stadium presented a segment called "Psy Dance Cam" where they showed clips of the music video, followed by live shots of baseball fans dancing, and then Psy, who waves and does the dance. He described the dance as "pretending to bounce like riding on an invisible horse" [63] [] [] and when Ellen told Britney she would have to remove her high-heeled shoes to perform the dance Psy protested that no, the point was, 'to dress classy, and dance cheesy.
Bobby Moynihan portrayed Psy, but was joined mid-sketch by Psy himself. Psy later told reporters that his gig with Madonna had "topped his list of accomplishments". The combination of the K-pop star and MC Hammer The singer sang the song and danced alongside the soldiers, going into the crowd for part of his performance. Live on December 3, During the five-day Carnival in Rio attended by more than 5 million people, Psy performed "Gangnam Style" with singers Claudia Leitte and Gilberto Gil to mark the 50th anniversary of Korean immigration to Brazil.
The success of "Gangnam Style" is a result of the build-up of South Korea's music industry that has been in the works for over 20 years, [] and it has led to other K-pop artists positioning themselves for a similar breakthrough in the U. According to the news agency Agence France-Presse , the success of "Gangnam Style" has led to the further rise and spread of the Korean Wave to other countries. According to Soutphommasane, the world is only beginning to appreciate Gangnam Style as "part of a broader hallyu cultural wave coming out of the country [South Korea]".
This was mainly due to the growing influence and popularity of K-pop songs such as "Gangnam Style". Record executives in the music industry believe that music charts will increasingly be filled with YouTube-driven globalised acts from foreign countries. Sean Carey, a research fellow in the School of Social Sciences at the University of Roehampton , wrote that the flow of popular music will no longer be a single traffic route from North America and Europe to other parts of the globe, but will also move the other way as well. The Harvard Business Review published an article written by Kevin Evers, who explained how "Gangnam Style" had changed Billboard's ranking methodology of its music charts.
Instead of relying solely on radio plays and paid purchases, Billboard started to place a heavier emphasis on digital sales and YouTube views. The song and its accompanying music video currently hold, or have attained, the following records:. Online ' s No. Melissa Locker of the magazine wrote "The catchy song paired with social satire and tongue-in-cheek vibe has spread so quickly it reminds us why videos are called viral.
The video has sparked an International dance craze and catapulted Psy to international super stardom. Music , [] and No. Upon its release, "Gangnam Style" was an enormous hit. The song went straight to number one on the Gaon Singles Chart on the fourth week of July, , with , digital downloads, [] [] and spent five consecutive weeks at the top position of the chart, tying it with IU 's "Good Day" for the most weeks at number one single in the chart's history.
The record, however, was broken by Lee Seung-gi 's "Return" earned six weeks at the top spot from December to January In Oceania, "Gangnam Style" was a huge success. After one week of the band's reign, "Gangnam Style" regained its number one position and stayed at the top spot for a further four weeks, tallying a total of six non-consecutive weeks atop the chart. The track was ranked in the top ten of the chart for 17 consecutive weeks before it fell to number 11 on the January 14, chart. It reached number one on the chart just three weeks after its release, overtaking " Battle Scars " by Guy Sebastian featuring Lupe Fiasco , and spent six consecutive weeks at the summit, making it the second longest running chart-topper for behind Flo Rida 's " Whistle " remained at the pole position for seven weeks.
In addition, "Gangnam Style" was the first Korean song to enter the chart and to climb to the top spot in Australian chart history. The song, however, rebounded from the position to number three on the issue date of December 31, It descended to number 14 in its 18th week, ending a week in the top ten, and out of the top 20 the following week, placed at number In Europe, the song was successful as well, topping the charts in almost all countries.
It reached the top ten in its fifth week, and climbed to number four in its sixth. In its 24th week, it climbed back to the top, giving it its 8th week in that position. The single spent 22 straight weeks in the top ten of the chart. The song entered the UK Singles Chart at number on September 1, , and in its fourth week broke into the top 40 at number While the track only remained atop the chart for one week before being overtaken by Rihanna's " Diamonds ", it spent a further 17 consecutive weeks in the top ten of the chart before it fell to number twelve on the January 26, chart.
The song was the sixth biggest selling single of with , sales, [] and ranked at number 24 among the top 40 most streamed tracks of the year in the United Kingdom. Elsewhere in Europe, the song also peaked at number one on the German Singles Chart for two non-consecutive weeks in For the week of January 11, , it returned to the summit, ending the ten-consecutive-week reign of "Diamonds" by Rihanna, and spent a week at the top. Psy's song has remained in the top ten on the chart for a 19 straight week including fifteen in the top three position since October In the United States, "Gangnam Style" debuted at number 64 the Billboard Hot in the week of September 22, , with 61, downloads sold, more than the total number of previous weeks 57, , becoming the second K-pop song to enter the chart behind the Wonder Girls ' " Nobody ", which spent a week at No.
For the week of November 24, the song dropped to number five on the Hot , despite leading in sales with , downloads. The track returned for a sixth week atop Hot Digital Songs with , downloads sold including 41, stemmed from the duet version, which mixed in Hammer's No. YouTube video streaming data to its platforms, which includes an update to the methodology for the Billboard Hot chart. Thanks to the change to reflect online video activity, "Gangnam Style" rebounded from number 48 to number 26 on the Hot for the week of March 2, On October 11, , Billboard unveiled new methodology for the Hot Rap Songs chart, including digital download sales and streaming data for the first time, along with radio airplay audience impressions as measured by Nielsen BDS.
Due to this, "Gangnam Style" soared from number 20 to number one on the October 20, chart. After four weeks of his reign, "Gangnam Style" regained its number one position in the week of January 12, In Canada, "Gangnam Style" was a big hit just like the rest of the world. The song entered the Canadian Hot chart at number 71 on the week of September 8, Mallika Rao of The Huffington Post wrote that the video was "apparently retrofitted here to work from a woman's point of view, but the main difference we're spotting is less invisible horse riding and more sultry side-eyeing.
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Archived from the original on October 6, Retrieved December 26, The only hiccup is this so-called thesis writer is actually Simon Gosselin, a blogger and videographer who invented everything for fun. An obvious fake, the quote has its origins in a spoof five-minute "documentary" posted on YouTube that has garnered up 1. The video's YouTube page updated with 1,,, at Retrieved December 24, While browsing videos on YouTube the past day you may have noticed that the site's icon in the upper lefthand corner has been taken over by a.
Retrieved 17 January While the music video has been viewed over 28 million times on video sharing site YouTube, and has been praised for its catchy rhythm as well as its wacky 'horse dance', not everyone is impressed — his detractors have labelled his music vulgar. Regression-Discontinuity Impacts of Migrating to Korea". Retrieved December 17, Retrieved December 18, The Sydney Morning Herald.
This is an almost Dada-esque series of vignettes that make no sense at all to most Western eyes. Psy spits in the air while a child breakdances, sings to horses, strolls through a hurricane that shoots whipped cream in his face, there's [sic] explosions, a disco bus, he rides a merry-go-round, dances on boats, beaches, in car parks and in elevators and generally makes you wonder if you have accidentally taken someone else's medication.
New Psy video blows up on YouTube". I think we can all agree that K-Pop singer Psy's music video 'Gangnam Style' is one of the greatest videos ever to be uploaded to YouTube.
'Gangnam Style' Makes Estimated $, From YouTube Alone (CORRECTED) | HuffPost
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