This nod toward globalization has inspired creators from countries to make 30, sticker packs in seven months. Users bought a total of 1. The two companies first worked together when Line licensed Mickey Mouse for a sticker pack in More than 50 other packs have followed, featuring characters from Disney cartoons and Pixar, Marvel, and Star Wars classics.
Line (software)
Line, like Tencent, recognized early the potential for using its messaging platform to market and distribute games. The company entered gaming in July ; its first four titles included Line Pop , a game which is eerily similar to Bejeweled or Candy Crush Saga except that it involves matching tiny Line-character heads instead of gems or sweets.
For Line, the challenge is to keep the hits coming: As Disney and Line talked, the director of the Disney Store in Japan was already in the process of launching Tsum Tsum , a kawaii-to-the-max version of such Disney characters as Mickey, Stitch, and Winnie the Pooh that renders them as pillow-like blobs.
The game, called Line: Disney Tsum Tsum , is a blockbuster. It debuted in Japan on January 29, , and by the end of the year, it was a top-five download in Japanese app stores. Disney has also stated that it sold almost 2 million plush toys in Japan. It only occurred to him when he took a business trip to Taiwan and was startled to see Brown and Cony on products there—all pirated.
Other limited-time shops have popped up since in Kuala Lumpur, Jakarta, Hong Kong, Beijing, and other locations, along with three permanent stories in Korea, one in Taipei, and the new Harajuku location. Unlike typical character products, including much of the Line merch sold elsewhere, many of the goods sold in Line Friends shops successfully cater to grown-up tastes and needs. Along with the Swarovski cut-glass figures, Line is working with other upscale partners such as Swedish paper-goods producer Bookbinders Design and Finnish housewares maker Muurla.
Line is also placing growing emphasis on another business opportunity rife with potential: Unlike Silicon Valley—born social networks such as Facebook, Pinterest, and Twitter, which let companies participate for free and then try to sell them ads, Line charges for official accounts on the service. If a business or celebrity wants to blast out messages to its followers, that too involves a payment, as does giving users the ability to respond.
So do sponsored sticker packs. After Toyota airs a new commercial in its Toyotown campaign, for instance, it can follow up by offering its The automaker gets its message out; consumers get free stuff; Line gets paid. A brand gets a direct connection to the customer. Official account holders can also use a service that Line launched in February called Business Connect to build their own automated consumer experiences.
More types of content are on their way, including streaming music: Line Taxi, launching first in Tokyo, lets you call a cab. Line Maps for Indoor is a smartphone app that lets shoppers navigate their way around malls and department stores. In Thailand, the company is Line Pay is a new payment service that the company says will eventually support offline retail purchases like Apple Pay or Google Wallet and person-to-person money transfers like PayPal.
Line, in other words, intends to leverage its strength in messaging to become a sprawling, all-encompassing consumer platform. Looking at everything Line is trying to roll out, you could come to the conclusion that the company is indulging in risky, hubristic overreach. Or you could find it dazzling that an app that started out as a way to avoid paying for text messages and phone calls is pursuing so many different sources of income. Thompson for one is impressed by the way that Line is turning communications into commerce: They own the part that lets you know something is available.
And they own the something. Line has a long way to go before it will achieve its most audacious goals. In fact, some Line watchers are already wondering whether there are signs that its growth is slowing. To go to the next level, the company will need more than cute new features; it will need global scale. Localization is a novel concept in messaging. Tencent offers two versions of its popular messenger—Weixin in China and WeChat in the rest of the world. He enthusiastically admitted that he has fun using the stickers and was not shy about informing me that he has spent over 20 USD on stickers in the LINE app store.
Because he really liked some of the characters they offer, such as King Kong, Godzilla, and even Donkey Kong. I have to admit that the LINE app has gotten me out of a couple of tense situations at airports in Asia. Immediately, we were in contact and agreed on a common meeting place. It used to be that when you were in a different country, a phone would become completely useless to make phone calls with but now, with LINE app, a phone call can easily be made to anyone who also uses the app. The key to the success of the LINE app may be the fact that it was able to get a strong hold in South East Asia early in the game and build loyalty.
In September , Line Corporation announced its games had been downloaded million times worldwide. Line Friends are featured characters that are shown in stickers of the application. Line introduced Line Pay worldwide on December 16, The service allows users to request and send money from users in their contact list and make mobile payments in store.
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Unlike other Line services, Line Pay is offered worldwide through the Line app. Line Taxi was launched in January in partnership with Nihon Kotsu, a local taxi service in Japan. Announced alongside Line Pay and Line Taxi, the service allows users to instantly access delivery services for registered food or products and services. On-demand assistant for food and messenger delivery services in Bangkok. A video on demand service operating in Taiwan and Thailand. A referral program for online shopping.
Customers get extra discount or earn Line Points by purchasing through the Line Shopping service. This supports messages and calls [47] but not themes or timeline. Line accounts can be accessed on only one mobile device running the app version , plus one personal computer running the version for those.
Additional mobile devices can install the app but require different mobile numbers or e-mail addresses for the Line account. This message does not make clear that it is impossible to log back in to the normal LINE, and the normal LINE will delete all history data when next launched. In August , it was possible to intercept a Line chat session at the network level using packet capture software and to reconstruct it on a PC.
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Until February , it was also possible to "clone" an iPhone from a backup, and then use the "cloned" iPhone to access the same Line account as used by the original iPhone. This loophole was widely rumored but never proven to have been used to intercept Line messages between the popular Japanese television personality Becky and her married romantic partner Enon Kawatani ; the intercepted messages were published in the magazine Shukan Bunshun and led to the temporary suspension of Becky's television career.
In July , Line Corporation turned on end-to-end encryption by default for all Line users. In China, Line suppresses content to conform with government censorship.
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Line publicly confirmed the practice in December The details of the system are kept private, and there are no plans to release them to the public. In Indonesia, Line has responded to pressure from the Indonesian Communication and Information Ministry to remove emojis and stickers it believes make reference to homosexuality, for example the emoji "two men holding hands". Line issued a public statement on the issue: We ask for your understanding because at the moment we are working on this issue to remove the stickers".
DJ Virman is seen chatting with Sidney Samson at the middle of the music video. On December 16, , the Line application was shown in American rap artist Big Sean 's music video for the song " Guap ".
On May 16, , Warner Music Italy released the music video for Italian singer Annalisa's "Sento solo il presente", in which the recording artist is seen using the Line application at the beginning of the video. The app is heavily featured in the visual novel " Steins;Gate 0 " under the name "Rine". In the anime Tsuki ga Kirei , the Line app is the protagonists' main way of communication. The original anime series Just Because!
Line (software) - Wikipedia
From Wikipedia, the free encyclopedia. Instant communications software app. Retrieved December 14, Retrieved December 13, Retrieved June 21,