If you are a seller for this product, would you like to suggest updates through seller support? Product details Paperback Publisher: View shipping rates and policies Average Customer Review: Be the first to review this item Would you like to tell us about a lower price?
- Wisemen!
- Salazar the Horrific: A Super Villain Story.
- The History Of Torture (Kegan Paul Library of Arcana)!
- MONACO Country Studies: A brief, comprehensive study of Monaco.
- Book | Brandful Workforce.
I'd like to read this book on Kindle Don't have a Kindle? Share your thoughts with other customers. Write a customer review. There's a problem loading this menu right now. Learn more about Amazon Prime. While both communications are meant to inspire participation in the new brand by either taking a survey or learning more via new resources , they both show hints of common pitfalls:.
In my book, The Brandful Workforce — How Employees Can Make, Not Break Your Brand , the first step to any effort to involve employees in the brand, is to have a well-defined set of products and services including a solid business model and mission that employees can promote. Google, Coca-Cola, Disney, and Apple are good examples. They make it easy for the employees to get behind the brand. Interestingly, very few raised their hands. Is your company starting to involve employees in branding?
The Brandful Workforce
Is the approach effective at creating genuine interactive participation where employees really have a valuable impact? Send me your comments. To share this blog, if you are reading this in an email , or to see my other posts click here. Last week, I spoke to a fantastic group of Long Island human resource professionals who understood the value the workforce can bring to the brand. While I do give a lot of presentations, I enjoy customizing my message and content for each unique audience. When deciding what to include for this group, I carefully reviewed my materials including videos, stories, and company examples.
The video offers a quick peak of what can happen when an organization has a brandful workforce. While companies can spend thousands of dollars on a single video or even millions for a series of videos , brandful employees have the genuine desire to create their own videos that come across as more authentic than corporate-produced versions. As I passionately spoke about how to build a brandful workforce, up popped the Clear Vision video.
Immediately, out of the corner of my eye, I saw the excitement from two women about eight rows back in the middle and I heard them whisper loudly so as not to interrupt the presentation: Later I found out that they had emailed their co-workers saying that Clear Vision was on stage. The pride they exhibited only confirmed their brandful workplace. Following my presentation, we chatted and someone snapped the picture below of me with Jennifer and Ann Marie from Clear Vision:. The Brandful approach is gaining momentum. I see more and more the need and desire to merge the external brand perceived by customers, with the internal culture of the employees.
Customers and employees have direct relationships that are real. Companies that truly understand this bond have the potential to succeed, but only if they can build an action-based strategy around the brandful approach, which is based upon employee involvement in the evolving brand. A company like Rolls-Royce is part of this new trend which is encouraging employees to become part of the living brand.
For example, one of the employees was inspired with a wild idea to gain more exposure for the changes going on at Rolls-Royce. She thought it would be cool if the company could build a jet engine out of legos. This would highlight the focus on jet engines, as well as the fresh innovative spirit at the company. When she conveyed her idea to Jeff Lackey, a leader in Global Sourcing, he immediately supported it. However, it ended up paying off.
The project, which took eight weeks for four people to assemble, ended up generating about one million euros worth of brand advertisement given the response it generated on YouTube, Facebook and Twitter. As well, it drew notable attention at the Farnborough Air Show. Check out the video. They may be averse to risk or change or what damage such actions might do. But this attitude will ultimately stunt growth. Being brandful is about employee participation in the ongoing creation of the brand, the products and services that they help deliver.
Share what your company is doing to become brandful. He threatened his employees to use PayPal products or leave the company.
- Anna Reeses Mask!
- One Man: A Novel.
- A Dangerous Woman Sampler.
- Being Brandful® Is… Living The Brand! We bring good brands to life, through employees.?
- Follow the Author.
- How to Correct Posture in 3 Weeks?
- employee engagement | Brandful Workforce!
- LET THEM BE NOT FORGOTTEN: EULOGIES WRITTEN IN A COUNTRY CHURCHYARD 1974 - 2015.
- For every company to brag about their exceptional workforce.
- The Brandful Workforce by Julia Gometz.
- Cold Time.
- ?
While that is one way to transform your workforce into a brandful one, it is not what I recommend. I commend Marcus for being on the forefront of understanding the value that his workforce brings to the success of his company. Most CEOs do not rely enough on their employees to build the brand. However, how you do it, needs to be effective and genuine. While it may seem simple: Last year, I wrote about the emergence and growing importance of the field of organizational psychology to the corporation. It brings something to the table that the traditional MBA approach misses: And yes, we all have them.
What PayPal needs to do is better understand why the employees in San Jose are not as brandful as those in other locations.
See a Problem?
Trying to change behavior without understanding it does not make sense. Hey, I get that businesses need to move quickly, but consider the consequences of doing it the wrong way. I tried reaching out to Marcus to see if I could help. In the meantime, you can read an article and the full email he sent out. I was speaking with a colleague recently who was complaining about employee complacency. It happens in many workplaces and it can become a downward spiral. When a critical number of your employees are disengaged, it seems to rub off on the others.
How can you inject some motivation or positive energy to turn this around? One failed tactic is to rely on a rewards program to create a caring environment. Even though, it can be set up to reward those employees who are most caring, rewards programs are usually not properly integrated into an on-going and sustainable culture of caring and the programs seem more of a staged and temporary approach rather than a genuine attempt to make permanent change.
Why not just tell them to start caring? Have you ever heard a manager say: They typically become a tactic, not out of thoughtful consideration, but out of desperation. And unfortunately these managers may be victims of poor corporate cultures. Without support, tools, and resources, some managers turn to penalizing employees with bad reviews, bad schedules, extra work, no bonus, or other punitive measures. This usually creates even further deterioration of employee sentiment as they can start blaming each other.
Every employee matters, especially when running a small business. A single employee could be responsible for bringing enormous success to your business. Or one employee could bring you down. Why not motivate your employees to work FOR your brand, rather than against it, by cultivating a brandful workforce. The brandful workforce approach was developed as a practical guide to help business leaders better engage employees with the products and services they help deliver every day.
It was informed through my own career journey, working for both small and large organizations, private, public and non-profit. Her book opened my eyes to a whole new world when it comes to work. I thought wherever I worked I was stuck in limbo or a rut. I didn't care about "branding" but after reading The Brandful Workforce it doesn't matter where I work, I'm part of a brandful workforce.
Every section and chapter breaks everything down for you step by step.
If you are looking to become a better employee or employer then The Brandful Workforce is a must have resource for you or your company. Julia's book helped me realize no matter what my job title, I have to promote the brand and be part of the Brandful Workforce. Julia Gometz nails it with her book The Brandful Workforce: She's right--it's not just about the consumer brand and the employer brand. It's about making the most of your workforce.
In my consulting practice we often talk about seeing the value talent has on the bottom line. Julia calls this "brandful. If you're in the business of people you owe it to yourself to read this book and see how you can make your organization brandful. Julia is at the tip of a spear which will change the way we think about managing talent.
No customer reviews
Imagine if we were successful in having every employee in our organization become a walking endorsement for whatever service or product we deliver! That will be both a marker for an organization as a great place to work, but it will also validate what our organizations deliver to our customers! This book talks about how to transform your organization! Greatly enjoyed this book and will be buying some as graduation gifts! It's an inspiration to graduating students and will help them search for a place to work that is also a favorite brand.
Brandful Workforce | For every company to brag about their exceptional workforce
I wished I had read this when I graduated. See all 8 reviews. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway. Set up a giveaway.
There's a problem loading this menu right now. Learn more about Amazon Prime. Get fast, free shipping with Amazon Prime. Get to Know Us. English Choose a language for shopping. Explore the Home Gift Guide. Amazon Music Stream millions of songs. Amazon Advertising Find, attract, and engage customers. Amazon Drive Cloud storage from Amazon. Alexa Actionable Analytics for the Web.
AmazonGlobal Ship Orders Internationally. Amazon Inspire Digital Educational Resources. Amazon Rapids Fun stories for kids on the go. Amazon Restaurants Food delivery from local restaurants. ComiXology Thousands of Digital Comics. East Dane Designer Men's Fashion. Shopbop Designer Fashion Brands. Withoutabox Submit to Film Festivals.