Esto fue regulado por Ziemann de esa manera durante la puesta en marcha. Past, present and future Source text - English Past, present and future The Brazilian Beer Market - PART I This article proposes to describe the past, the present and the future of the beer market in Brazil — the evolution over the last years and the perspectives and risks for the next years. Basically demographic, economical and political aspects will be discussed, giving readers an overview of this promising beer market. Recently the acronym BRIC — initials of Brazil, Russia, India and China, the countries that make part of an important group of emerging economies — has entered into the jargon of global business.

Based on estimates of evolution of the market, the production and the demography, the analysts think that, during the next decades, these four countries should ascend to the top of the ranking as the major economies of the planet. One of the most spectacular consequences of the ascension of BRIC will be the rapid inclusion of new consumers in proportions never seen before in business history.

Their emergency in the short term should have an explosive impact on the demand of an increasing range of products and services, including beer. In the beverage sector, the beer segment is the most competitive. Currently the world lives an era of market concentration in the hands of few companies. A fever of acquisitions, mergers and partnerships has been going on for the last few years, in order to allow the big players to bite the largest possible slice of the market.

Brazil in the world Today Brazil takes fifth position in terms of annual production with 9,02 billion L a year in , being behind of China with 27,0 billion L a year, USA 23,6 billion L a year, Germany 10,5 billion L a year and Russia 9,0 billion L a year Fig. In terms of consumption per capita however Brazil reaches 49,0 L in , a long way behind the Czech Republic for example with about L — more than 3 times Fig. Following in the ranking is Mexico approximately 52 million hL and Venezuela approximately 20 million hL.

Brazil and its historical evolution Beer consumption in Brazil presented nearly constant growth during the decade , with exception in when the purchase capacity of the population was strongly reduced due to the consecutive comedown of the income per capita during , and , and fundamentally due to the implementation of the tragic governmental Plan Collor, in which the money of many Brazilian citizens was confiscated resulting in decreased market liquidity.

The production recaptured the growth trajectory responding to the increase of the disposable income and reaching production of 80 million hL and consumption per capita of 50 L in After this short period, the following decade however did not present the same good performance. The good performance seen in the last months have been influenced mainly by economical factors such as increase of the disposable income for consumption and price stability. Later on more details of the economical aspects will be discussed. The brewing industry has presented a considerable growth of the annual income in the last years due to a combination of the production increase and the adjustments of the average price of beer — from REAL 11,2 billion in to REAL 19,1 billion and equivalent USD 8,8 billion in Today the country has a population of million people, with approximately million people above 18 years old, 64 beer plants, approximately 70 microbreweries, These numbers clearly portray the consequences of different strategies applied by the companies.

AmBev has focused basically on results and not on market share. The tendency in market share is to maintain the level or decrease it, in a similar tendency in other markets such as USA with Anheuser Busch and Japan with Kirin. In these cases the strategies are applied on the margins. The company has twenty-two beer plants across the country. In Schincariol overtakes Kaiser for the first time. This impressive performance occurred for two main reasons — 1. As a new strategy, Schincariol promoted an aggressive advertising campaign for its main brand Nova Schin in , and 2.

Associated to the failure strategy of Kaiser at that time managed by Molson Coors of redesigning its distribution system, Schincariol has enlarged its production capacity and strengthened its distribution structure countrywide. The strategy is basically to settle the duty debts and to continue growing. The company today is appraised in REAL 3,0 billion market price and has eight beer plants across the country.

A ninth plant is being planned. The previous distribution system before Molson Coors management was re-established and a new strategy of brand positioning is being presented in general with increase of product value and margin. The company has today eight beer plants across the country. A significant increase of the participation of other brewing companies is creating an impact. In general these companies produce regional brands in low price standard profile and commercially are motivated by price, regional appeal and distribution system.

The caution is in its current customs problems — as well as Schincariol, its strategy is basically to settle the duty debts and to continue growing. The relevant point on this company however is the important share in Rio de Janeiro state where is strategically located one of its two beer plants — interestingly, a very modern plant. The major part of these producers in volume applies the strategy of low price, positioning their brands in order to attract consumers of low disposable income.

Another group of producers, mainly microbreweries, applies a completely different strategy which explores the niche of special beers and presents brands with high price to a limited number of consumers. Beer brands in Brazil There is an extensive list of beer brands being commercialized in Brazil.

Below some of them — AmBev portfolio total of 22 brands Standard: Political aspects in Brazil An important political aspect should be mentioned — there are two entities in Brazil legally representing the beer industry: For both the great challenge is to propose to the government a new tributary model which can allow the growth of the market, the investment levels and the employment index. Continuation in PART II An overview of demographic and economical aspects which define the profile of beer consumption in Brazil will be discussed, followed by the evaluation of the potential growth of the beer market.

An evaluation of the price structure for a standard beer also will have prominence, as well as the current level of investments in marketing and the external trade. Finally, an analysis of the perspectives and risks of this market to be presented, pointing out where the potential growth and the problems to face are. Annual production by country. Consumption per capita by country. Evolution of production Source: Evolution of consumption per capita Source: Market share of the leading companies Source: Market share of the major brazilian brands Source: Brasil en el mundo Actualmente, con 9.

La mayor parte de estos productores aplican estrategias de precios bajos, posicionando sus marcas para atraer consumidores de baja renta. Marcas de cerveza en Brasil Existe una larga lista de marcas de cerveza comercializadas en Brasil. Marcas de AmBev 22 marcas en total Comunes: Marcas de Kaiser 10 marcas en total Comunes: Marcas de Schincariol 5 marcas en total Comunes: Itaipava Premium, Petra, Crystal Premium.

En Brasil, la Sra. Desde , la Sra. From concept to design, through to development and production. Our expertise and proven track record, combined with a receptive marketplace, enable us to continue innovating to develop value for money solutions for the Traffic industry. Our company ethos is to offer a full service provision to all our customers by utilising our in depth knowledge of the products that we sell and prioritising our ongoing commitment to our customers.

The commitment and calibre of staff members, the quality of our management and processes for managing change and maintaining continual improvement will ensure that RedSpeed International will stay at the forefront of the Traffic Enforcement Sector, Our vision is one of leadership, flexibility and responsiveness. Customer satisfaction is key to our success and we will strive to ensure that our focus is your requirements. Mission Statement RedSpeed International Limited is a customer focused, solution solving organisation.

We will provide a high class service and are committed to making quality products. Having used the last 18 months to establish ourselves within the international traffic enforcement sector, the company is looking to the future to develop its position within the industry. We aim to further increase our existing international clients as well as continuing to supply our UK customers with state of the art equipment for their enforcement needs. Unmanned fixed equipment is installed at the roadside where traffic violations are automatically detected by the system using appropriate road sensors.

The system detects speed violations during the green and amber phases, and also detects red light violations. Three images are captured, the first is a zoom shot showing the vehicle number plate, the second is a wide angle image including make, model, colour of car and the offence data. He likes to talk of love. He's found a new love. He has too much pride.

He was peeved by what you said. I want an enlargement of this photograph. They furnished the house very luxuriously. Do you think the road's wide enough for cars? This suit's too big for me. What's the width of the material? We took a long hike up to the summit. You're a great gadabout, my boy. It's too far to walk. The train began to move. Is that clock going? I've been chasing around all day. He didn't win the prize, but he came close to it. The child's going on seven. The jockey fell right by the rail. The liveliness of the gathering surprised me. Don't be a jackass! Let's encourage the players.

His arrival pepped up the party. I'm urging him to come with us. He was in good spirits. She cheered him up because he was depressed. It gets dark at five now. I'm anxious to meet her. The year before last we went to Europe. I told you that before. This street used to have another name. Let's eat before we go. They left before we arrived. Above all, don't forget to write me. He lent me 30 pesos. They advanced the date of the party. They arrived half an hour early. He got ahead of me.

She likes to dress in an old-fashioned way. She does whatever comes into her mind. Lo hago porque se me antoja. I do it because I take a notion to. I'm twenty years old. Put out the light. The lights went out. He was surprised by the sudden appearance of his friend. That's a separate question. Put this package aside. Don't get off while the vehicle's in motion. They were grieved by the illness of their aunt. We were worried because we weren't getting any news. He can hardly walk. Let me know as soon as he comes. He got very depressed after his failure. They crushed all resistance.

They flattened his nose. They flattened themselves against the wall. They put a coat of paint on the chair. How much do you bet? I bet I get there before you. Rest your foot on that step. No one supported his motion. I second the motion. He's leaning on a cane. I have great respect for him. Don't walk so fast; we'll get there on time.

Please hurry; we're late already. This collar's too tight. He pressed down on the suitcase to close it. He gripped my hand.

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The runner sprinted on the last lap. There was such a crowd that nobody saw anything. He does everything very quickly. I don't approve of his conduct. Did you pass your math exam? The boss had to advance him some money. She made use of all the left-overs. Don't let him take advantage of you. Don't go too near the fire. You're aiming too low to hit the target. Jot it down in your notebook. They drained their glasses. The situation worries me very much. I bought that scarf we looked at yesterday. I like this book better than that one. I'll wait for you in here. From now on we'll have to spend less money.

Wet firewood doesn't burn well. I was burned up by what he said. His arguments don't convince me. I didn't like the plot of the movie. They armed the people. The machine has to be assembled. They made a big racket last night. The mules balked halfway there. He armed himself with a pistol. He built up a good business in a short time. He's always making a mess of things. He's always broke at the end of the month. Three pages have been torn out. We saw the car start. On a sudden impulse I returned to my home town. This car has a self-starter. He gets everything because he's a bootlicker.

He was dragged along by the current. Be careful, your coat's dragging. They crawled out of the cave. Is everything arranged for the trip? I think they'll fix the radio this afternoon. Tidy up a bit and we'll go to the movies. How can I manage to finish on time? We did it according to your instructions. Do you want to rent your house? I want to rent a room.

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You'll be sorry for this. They live two flights up. The bedrooms are upstairs. It's past the square. He looked him up and down. From above one could see the river. The car was going up. The hat was dirty around the top. He doesn't mind risking his life. If we don't take risks we'll never get anything done. Don't put the table so close to the wall.

Give me a hand! Don't throw things out the window. That rope has to be coiled. They were trampled by the crowd. That man ruined them completely. He was ruined by that business. Are you interested in art? He presents his arguments with great skill. Read the article on page two. They sell sporting goods. Let's roast the chestnuts.

It's roasting in this room. The balloon went up slowly. He was promoted three times in one year. The bill amounted to pesos. He refused the food with disgust. Those things disgust me. Don't come near me; you're filthy. He turns up his nose at everything. He fastened the horse's pack with a rope. I assure you everything will be ready on time. He maintains it's true. The baggage is insured.

First make sure the information's correct. He took out accident insurance. That's the way it is. You must do it this way. And so they decided to act immediately. I don't say it without reason. I'll let you know as soon as I get there. Your attendance isn't necessary. I took care of him during his illness. Were you present at the meeting?

The wash'll have to be put in the sun to dry. They were taking a sun bath on the beach. He put his head out of the window. It's forbidden to lean out of windows. He amazes everybody by his cleverness. I'm amazed that you say that. He assumed full responsibility. What's the subject of that play? Don't meddle in my affairs. Your screams frightened me. She's frightened by loud noises. If we go this way we'll catch up with 'em. He cut him short by saying no. Lace your shoes up tight. When I heard that I put two and two together. I've danced so much that I'm dizzy.

The announcer called for attention. I'll never forget your kindness. She likes to attract attention. I reprimanded him for his insolence. The clerk waited on them immediately. Please pay attention to what I'm saying. He takes very good care of his guests. I don't know what to depend on. There was an attempt on the life of the president. Su atento seguro servidor.

He guessed the amount of money I had in my pocket. He didn't succeed in explaining what he wanted. I can't find the keyhole. I've never seen such a scatterbrain. What an attractive woman! She's very pretty but she has no appeal. She's back there with some friends. Don't back up; there's a tree behind you. She stayed behind with some friends. This'll delay my trip a long time.


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I have to set my watch back; it's very fast. My watch loses ten minutes a day. I think we're getting behind in this work. The backwardness of that country's well known. The bullet pierced his arm. I've crossed the Atlantic several times. A truck stopped crosswise in the middle of the road. He doesn't dare to tell me. What a horrible thing! An automobile ran over him. If you want to do a good job, don't rush through it. We can't tolerate such an outrage. Three pedestrians were victims of an accident. So much noise rattles me. He was stunned and didn't know what to answer.

We can still get there on time. Even now it wouldn't be possible. He hasn't come yet. Even if he doesn't come we'll have to begin. Though I wasn't born in the country, I know it very well. He left the class because he was feeling sick. Is there enough room in the car for everybody?

Which is cheaper, the bus or the street car? He couldn't maintain his authority. They reported it to the authorities. The car moved very slowly. We're not making any progress in our work. The floods ruined the crops. He agreed to what they said. He's a very promising young man. He gets ahead of everybody in his work. He shamed his whole family by his conduct. After he said it, he was ashamed.


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  • The mechanic repaired the damage without delay. The shipment was damaged by the rain. We have to notify the police. I'm warning you for the last time.

    They revived the fire by putting on more wood. Why don't you keep your eyes open? Step lively; it's very late. Wake up; you're half asleep. I want to help him carry the packages. Don't smoke on an empty stomach. Let's take that chance. He likes games of chance. He chose them at random. This would embarrass anyone. When I told him that he was very much embarrassed. The enemy suffered many casualties. There was a general fall in prices. He dropped out of the club. For lack of payment they dropped him from the subscription list. Let's go down the stairs slowly. Bring the suitcase down from my room.

    Will you help me take the suitcases down from the rack? They saw us as they were getting off the train. He bent over to tie his shoe. I want a low table. He's shorter than his brother. They were speaking in a low voice. Let's put the basses on the left.

    The temperature's fallen below zero. The superintendent lives on the ground floor. What's my bank balance this month? Don't rock in the chair; it's going to break. Three shots were heard. He had three bullet wounds in his chest. They're giving tickets free. He tried to get her on the phone without success. Can I cash my check in this bank? All the benches are taken. The skirt had three red bands. He wore a red sash across his chest.

    That band gives me a headache. A gang of thieves works these parts. Please bathe the children. I'm going to take a bath. It's very pretty and besides it's cheap. They sell things very cheap in this store. There's a sale today in that department store. He eats too much. What he did was an outrage. I like her an awful lot. How many times have you made the trip by boat? We need an iron bar. The spectators cheered the players on. He dicho que te calles. I told you to shut up! Do you have enough money? She's a rather pretty woman.

    There wasn't enough food for all. The suit's made of very rough material. Please beat the eggs. He defeated his enemy. They haven't unpacked their trunks yet. He doesn't appreciate favors. The profits were very high. He doesn't know the difference between good and evil. He spoke very well.

    The beer's very cold. He has a great deal of property. He's rich rather than poor. All right or Correct. Pay close attention to what I tell you. Have you bought the tickets? Give me the money in fives and tens. You have to put a screen in front of the door. I wish I'd bought a white dress! There are white people, Indians, and Negroes in this city.

    They hit the target. Leave this sheet blank. They hit the mark three times. The soldiers had target practice in the morning. He didn't open his mouth all afternoon. The subway entrance is on the corner. The child's sleeping on his stomach. He was lying on his back on the beach. What an embarrassing situation that was! What sultry weather we're having! What a shameful action! Blow the horn so that car'll let us pass. I'm out of breath. Give me that iron ball. We bought some tennis balls. There was a crowd of people at the entrance of the theater.

    She carried a silk purse. I need a paper bag to put it in. I don't know what the quotations are on the exchange today. They used a pump to take out the water. The bomb destroyed three houses. It struck like a bombshell! Where is there a filling station? Se puso una bomba. He got drunk [ Am ]. Three bulbs have burned out. Thank you for your kindness.

    Please wait a moment. He was lying on the bed. Be careful, don't throw away those papers. Look how that ball bounces. A nostro avviso occorre trasferire il senso ed il significato di tale lavoro ai giovani laureati che si apprestano ad entrare nel mondo del lavoro, per far comprendere loro i vantaggi di un ordinamento professionale e per condividere con questi ultimi la battaglia per il riconoscimento giuridico della professione di pedagogista.

    Scienze Pedagogiche, Educazione degli adulti e della formazione continua e Programmazione e gestione dei servizi formativi e psico-pedagogici. La competenza professionale si basa su: Rientrano in queste competenze: Pertanto, il pedagogista deve essere capace di: In questo senso egli deve essere capace di situarsi in un processo di formazione e di aggiornamento continuo.

    Il pedagogista, pertanto, assolve ai seguenti compiti: Il Pedagogista accetta il mandato professionale esclusivamente nei limiti delle proprie competenze e il rapporto professionale ha carattere contrattuale con reciproci diritti e doveri. Il Pedagogista riconosce i limiti della propria competenza ed usa solamente strumenti teorico-pratici per i quali ha acquisito adeguata competenza. Nel caso di interventi commissionati da terzi il Pedagogista informa circa la natura del suo intervento professionale e non utilizza, se non nei limiti del mandato ricevuto, le notizie apprese che possano recare ad essi pregiudizio.

    Capo II Regole di comportamento del Pedagogista 1. Capo III Segreto professionale e riservatezza 1. Il Pedagogista non deve rendere al Giudice testimonianza su fatti e circostanze inerenti il segreto professionale. Nel caso di collaborazione con altri soggetti parimenti tenuti al segreto professionale, il Pedagogista condivide solamente le informazioni strettamente necessarie in relazione al tipo di collaborazione.

    Il Pedagogista si astiene dal dare pubblicamente giudizi lesivi del decoro e della reputazione a colleghi anche in ordine alla loro formazione e competenza professionale soprattutto se tali giudizi sono espressi per sottrarre la clientela ai colleghi. De hecho atribuyen al trabajador niveles contractuales inferiores a los previstos, aunque requieran conocimientos propios de la figura profesional del pedagogo.

    Por lo tanto, el perfil profesional del pedagogo que el ANPE delinea es el siguiente: Entran a formar parte de estos conocimientos: Entran a hacer parte de estas competencias: Hacen parte de estos conocimientos: Por estas razones el pedagogo debe ser capaz de: Por lo tanto, el pedagogo cumple los siguientes deberes: El Pedagogo es responsable de sus propios actos profesionales y de sus consecuencias directas y que se puedan prever.

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    El derecho de las personas a la privacidad, a no ser reconocidos y al anonimato debe ser, de todos modos, tutelado. Las prestaciones profesionales a personas menores de edad o incapacitadas son subordinadas al consenso de quien ejerce la potestad parental o de tutela. El Pedagogo investido de funciones de perito debe ejercer con imparcialidad e independencia, limitando su actividad a cuanto sea requerido. El Pedagogo no puede rendir al Juez testigo sobre hechos y circunstancias relacionadas con el secreto profesional. El Pedagogo no debe asumir obligaciones profesionales que conlleven excesos de prestaciones que puedan lesionar la calidad de su obra profesional.

    Have a look at the conditions of each of our Saving Plans and choose the best for you. Then, you will have other 18 months at your disposal to pay the rest of the quantity using money or recommending our plans to other potential customers. All the conditions of Golbex Basic Plan are described in the purchase contract that you will find in the STEP 2 and that you can consult before you sign it. The following application has been divided in four steps that you will have to follow to carry out the purchase. Please note that we need the information details of the person who recommended our services to you promoter: If for any reasons you can not complete this process or you can not fill it or you have any doubts you can call us or contact us in one of the following ways: With this plan the customer completes a payment from a bank account and the rest of the payment will be completed, recommending Goldbex Gold Accumulation Plan to some other customers, as described in the point 5.

    It has the goal to pay less money than the real value of the purchase. In case, you give up, Goldbex will stay with the money paid in advance by the customer as fee for the services offered. In this case the clause 7, 8 and 9 will be valid, in terms of price, delivery of the gold and management costs.

    For this reason this discount will be effective only in case the corresponding accumulation plan will be dispatched completely. This means that there will not be any reward for partial recommendations. The first two recommended contracts direct or indirect will be joint directly at the one of the recommender customer, naming them A and B.

    The following FOUR contracts will be joined directly to the contracts A and B, creating the - A1, A2 y B1, B2 — as well as explained in the correspondent scheme in the Manual of use and procedures of the customer. In this way he will have the opportunity to come back to gain benefits in the participation of a new gold accumulation plan. To ask for the company to use the available balance to accomplish the contract. To use part or the balance in order to acquire a new purchase contract, conserving the remaining quantity to accumulate bigger quantity of gold.

    In this case the price of the gold will not be fixed until the customer decides to give the order to buy. In case to be favourable to the company it must be paid before the gold delivery, together with the rest of the costs produced. As well as, the sum total of all cost related to: These costs will not be increased in the price, but directly discounted in the purchase cost. The cost of this virtual office is included in the management and administrative costs. Goldbex will apply the retention tax of the Spanish Law.

    In case of juridical person they will have to send an identification document of the procurator or administrator and a copy of the document with its powers, where it must be written the nomination of the charge of the social representation. The jurisdiction for all and each divergence derived by, or in relation with this contract will treat exclusively by Barcelona Court. STEP 3 We sent an e-mail at your e-mail address. In order to finish your application and to go to the last step, you will have to click in the link that you will find in the sent e-mail.

    If after some minutes you have not received an e-mail from Goldbex, please look in your undesired folder or in the spam one. If the process will fails, you cannot complete it, or you have any doubts, please send us a mail, or you can communicate with us by: You can do the payment by a bank transfer or by credit card or by Paypal. In order to pay the payment by credit card or by Paypal, click on the following link: If the payment is by bank transfer the money must be available before 24 hours from the acceptance of the purchase contract.

    Once the mentioned term will be expired, the contract subscribed will end to be valid. The payment must be done at: Once you have completed the payment you can send us a copy of it by e-mail at info goldbex. In this way we will valid the entrance of your contract in our systems. A questo scopo devono essere utilizzati dispositivi elettrici di sicurezza conformi al punto Quando la e porta e di accesso alla fossa vedere punto 5.

    Nota I vani di corsa preferibilmente non dovrebbero essere situati al di sopra di spazi accessibili alle persone. La larghezza deve essere almeno uguale a quella della massa di bilanciamento maggiorata di 0,10 m su ciascun lato. A tale scopo bisogna utilizzare: Caduta della massa di bilanciamento II C Dimensionamento del circuito idraulico come indicato in 1. III D Riferimento normativo 9. Caduta della massa di bilanciamento II C Sospensione mediante cinghia con anima multifilo metallica. Dimensionamento del circuito idraulico come indicato in 1.

    Le funi o le catene devono essere indipendenti. Diametro minimo di avvolgimento conforme alle specifiche tecniche del fabbricante della cinghia. III C Riferimento normativo 9. Pressione esercitata con almeno tre coppie di bulloni. Requisito non applicabile - - - - - - - - - - - - - - - - - Riferimento normativo 9. Requisito non applicabile - - - - - - - - - - - - - - - - - Riferimento normativo Le sollecitazioni devono essere limitate, tenendo conto della distribuzione della portata nella cabina come indicato nei punti G.

    Esse devono essere protette contro la corrosione. Vedasi anche le ipotesi al paragrafo 1. In ogni caso, si applica il requisito essenziale di cui al punto 1. Qualora per la sospensione della cabina si utilizzino funi o catene, devono esserci almeno due funi o catene indipendenti l'una dall'altra, ciascuna con un proprio sistema di attacco. Coefficienti di sicurezza per funi e catene. Relazione tecnica di verifica: La masa de balanceo es tal que: No se afirma peligrosa la presencia de cables flexibles por las poleas, tendedor de los dispositivos contra el exceso de velocidad y de instrumentos similares.

    El respecto del requisito es a cargo del proyectista de la estructura portante el hueco de ascensor. La anchura tiene que ser por lo menos igual a la de la masa de balanceo incrementada de 0,10 m por cada lado. Si dicha defensa no es ciega, tiene que ser respetado el punto 4. Para este fin se necesita utilizar: Atropamiento de los transportados. III D Referencia normativa 9.

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    Agrupamiento de los transportados. Las cuerdas y las cadenas deben ser independientes. III C Referencia normativa 9. En cualquier caso se aplica el requisito esencial que se puede ver al punto 1. Coeficientes de seguridad por cuerdas y cadenas. Enganches y extremidades libres liberas de las cuerdas. Las bandas utilizadas en la Semideposit son de poliuretano, material FDA que cumple todas las normas comunitarias que permiten a un material estar en contacto con los alimentos.

    Ambas son traccionadas por motorreductores de corriente alterna, regulados en velocidad por variadores de frecuencia. La Semideposit incluye rascadores en los rodillos y en la banda. En la Banda Entabladora se realiza el depositado del producto final encima de la bandeja. Para facilitar el posicionado de la bandeja, disponemos de un Tope Final de Bandeja provisto de un micro, que detecta cuando hay bandeja. Le fasce utilizzate nella Semideposit sono in poliuretano, materiale FDA, che rispetta tutte le norme comunitarie che consentono ad un materiale di stare a contatto con gli alimenti.

    Entrambe possono essere regolate dallo schermo tattile del pannello di controllo. Raccoglie il prodotto finale proveniente dal modulo precedente e lo trasporta fino alla Banda Intavolatrice. Lo spostamento tra queste fasce avviene grazie ad una Mascherina Reclinabile, che si regola facilmente in altezza attraverso la corrispondente leva di regolazione.

    La mascherina reclinabile presenta un Rullo Anti-Capovolgimento che evita che i pezzi piccoli si capovolgano durante il processo di deposito sul vassoio. Nella Fascia Intavolatrice viene depositato il prodotto sul vassoio. Presenta delle Guide Laterali per i vassoi che permettono il loro posizionamento rapidamente. Al fine di facilitare il posizionamento del vassoio, disponiamo di un Fermacorsa Finale di Vassoio, provvisto di un microchip, che rileva la presenza del vassoio. Questo permette di adattarsi alle diverse misure del vassoio. Dosifica y corta la masa sin extrusionar-la mediante sus rodillos de corte.

    Alimenta la Plaff - Plaff cortando bloques de masa, que caen directamente sobre la mesa de entrada por su propio peso. Sistema de aire 2. Su capacidad depende de las necesidades del cliente, habitualmente oscilan entre Kg y Kg. Hay que asegurarse de que no hay masa en la tolva antes de abrirlo.

    Son los encargados de cortar los bloques de masa que caen sobre la mesa de entrada de la Plaff - Plaff. Sobre esta mesa se encuentra un detector de avance, el cual mide la distancia recorrida por la cinta, y por tanto por el bloque de masa, entre corte y corte de los rodillos del Chunker. Estos rodillos de corte son traccionados por un motor de corriente alterna.

    Al mismo tiempo se activa un vibrador que hace que la harina descienda con facilidad. Dosa e taglia la massa senza estruderla, grazie ai suoi rulli di taglio. Sistema ad aria 2. Quando il livello si abbassa, si attiva un segnale acustico, avvertendo che si deve riempire di nuovo il deposito del Chunker. Fare attenzione che la massa non lo tiri quando si riempia la tramoggia. Bisogna assicurarsi che non ci sia massa nella tramoggia prima di aprirla. Sopra questo tavolo vi sono un rivelatore di avanzamento, il quale misura la distanza percorsa dal nastro dei rulli del Chunker, e quindi dal blocco di massa, tra taglio e taglio.

    Questi rulli di taglio sono mossi da un motore a corrente alternata. Negocios que ya lo han conseguido: Su entrada en las redes sociales fue decisiva para despegar el negocio. Una de sus tareas diarias es subir fotos de los eventos que se realizan en el hotel, informar de las ofertas especiales y responder a las preguntas o dudas de sus clientes. El ahorro en costes de publicidad y marketing, haciendo uso de las redes sociales, ha sido espectacular: It permits to talk to a real concrete audience, very segmented, as the company wants, at a real low cost.

    Moreover, you can use infinite techniques and medias to create advertisement on Internet , from small banners to pop-ups, within your complete control. These advantages helped many small companies to triumph on Internet with their marketing campaign. These companies were not offering products or services that were innovative or revolutionary or, on the hand, they were on a part of the market where it was difficult to compete locally.

    For these reasons, they decided to promote themselves on Internet and to radically change their business strategy. Companies that were successful: Their marketing strategy helped them to be one of the best Spanish companies using social networks and e-commerce, in order to sell their products. Their strategy were based on using positioning brand tools on the Internet, in order to obtain the maximum relevance. They regularly upgrade their Web-page with news about their field, they communicate with their followers, almost on Facebook and Twitter and they create interesting contents for their users through their Youtube channel and online presentations.

    They have a small bar where they prepare drinks and food. Their entrance on the web were essential to develop their business. Today, they have more than 10, followers on social networks, with which they daily communicate. Their daily tasks are to upload pictures of events that they do in the hotel, to inform about special offers and to answer to questions or doubts of their customers. The savings on advertisement and marketing, using the social networks, was incredible: El mismo efecto se produce cuando se da con una creatividad acertada. Pensamos que la creatividad es fruto de ideas innovadoras, revolucionarias que sorprenden al espectador y, de hecho, este tipo de anuncios sorprenden, pero su mensaje es tan complicado de descifrar que no se entiende.

    La ventaja competitiva o el beneficio de nuestro producto debe dominar por completo el mensaje que queremos transmitir, sobre todo, si este beneficio es perfectamente alcanzable y realizable por el consumidor. Empleemos coherentemente las herramientas publicitarias. Translation - English Before starting a marketing campaign for your business, it should be important to learn how the advertising works. Even if these principles are not straight rules, they depend on a lot of factors, such as the product that you want to advertise, the audience to which you want to talk and also the period of the year when you publish the announcement.

    You need them in order to have more professional guidance and in this way to take individual decisions, positioning in a successful way your advertising campaign. An announcement has been well designed when, even when time has passed, people still remember it; the product, the brand or the characters or the songs that you used. When the announcement will be seen, it will capture immediately the interest and the attention of the viewers 3. On the market there is a large quantity of products and brands and for this reason it is quite difficult to create an announcement that succeed in comparison with the others, but it is still possible.

    You do not only have to sell a product or a service with your advertisement, you also have to create a brand image. A product can be sold seasonally but a brand will live forever. Even if you create an innovative, revolutionary idea to surprise the viewers, this is not enough. You also have to ensure that the message is not too much complicated to be deciphered.

    You have to transmit your message without too much contents, and they must be simple and easy to understand. The competition advantage, or the benefit of our product must dominate completely the message that you want to transmit, especially if this benefit is perfectly reachable and realizable for the consumer 7. The announcement will be better remembered if your product will become the main character. You will get a more effective message and the target audience will remember it easier 8. You do not have to manage big and innovative ideas, you only have to imprint the personality of your business into the announcement.

    In this way, it will be different from all the others. You must use coherently the advertising tools. Advertising and communication have really powerful and effective tools in order to create unique messages. Be honest, realistic and sincere with your customers. If you do not get the trust of your audience, you will not be perceived as convincing and the message will not connect with the viewers. In the next articles we will analyze each of these aspects, one by one. Even if you may not become a professional publicist, you will receive a complete guide of how to be a good advertiser.

    I have been a translator and an interpreter since the beginning of My fields of specialization are: Parallel to this work I am also a visual and sound artist and previously I was director of the Spanish branch of an Italian multination leader in motorcycle accessories.