I would recommend picking a phrase or word that relates directly to your brand, or is your brand name.
25 SEO Terms Explained in Plain Language [With Examples]
Text that titles different sections of content on a page. Typically, headings are presented as larger and bolder than other text on the page, in order to call attention to its message. HTML can be organized by web programmers to be more search-engine friendly.
A link from one website to another website.
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When other reputable websites display links to your website, your search engine quality score goes up. Think of it like a popularity race — the more websites mention your website, the more legitimate and high-quality your website appears to search engines.
The pages of your website that are checked out and then stored by search engines. Pages that are not indexed do not appear in search results. These links give search engines an organized structure of your website, which makes it easier to list individual pages on search results.
Practices for increasing the number and quality of inbound links to a webpage. Search engines give favour to websites with high amounts of quality inbound links. Search queries with three or more words in them.
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Marketers use long-tail keywords on their websites to improve search engine rankings for more specific phrases. A brief, compelling statement that describes what a website page is about and why someone should visit it. It appears on search results below the page title as a sample of content on the page. Search engine listings that appear because of their relevance to the search terms, not because they have been paid for directly through advertising.
The mathematic equation Google uses to determine the importance of a website. PageRank is one of many factors that help Google decide how to rank websites in search listings. So how does PageRank measure importance? It looks at the number and quality of links to a page. And this is why inbound linking tactics are valuable to increasing search engine rankings.
25 SEO Terms Explained in Plain Language [With Examples]
The more high quality links to your website there are on other websites, the better. A series of Google search engine updates intended to crack down on crappy, spammy content and encourage website owners to publish more high quality stuff. Paid advertising in search engine result listings. I think I was meant to cross paths with you right now We need to chat.
Also I am super stoked to be photographing your newbie. Meg Casebolt designed the invitations and programs for our wedding. She was extremely professional, prompt, creative, patient and the final products were just gorgeous!
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We got tons of compliments on both. She is an absolute pleasure to work with and truly great at what she does.
It was a wonderful experience all around and I will highly recommend her to anyone. More pics to come when we get the professional ones back! Megabolt Digital 3 December at And share with your friends, the more the merrier! How's your social doin'? Assess your social media traffic! But you're not sure: Is it worth it? Megabolt Digital shared a post. Did you miss my Facebook Live where I walk-through your best social traffic? It looks like you may be having problems playing this video.
If so, please try restarting your browser. Posted by Meg Casebolt. Megabolt Digital 19 November at It's time to find out if your social is working Discover your website superpowers using Google Analytics. It's ok to feel overwhelmed by data. But you can maximizing your marketing time by learning your website superpowers and doing more of what works! Have you ever wondered how I made the shift from nonprofit fundraiser to SEO consultant? How a communications specialist in the non-profit world transitioned her career, filling a much-needed role in today's digital world.
Identify a clear business goal for your content, and then discover how you can work backwards to find a strategy to support it. Megabolt Digital shared an event. So if you're wondering Post your Q's below, along with a link to your website. The more specific, the better! Welcome to article 3 in our 4-part series on social media marketing.
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Keywords, as described below, are an essential part of any SEO strategy. Google, the primary search engine used worldwide, will rank you best when your posts use both keywords see more below and content that is consistent with your website. Instead, share relevant Facebook posts about Flea and Tick prevention, for example, to link readers to your website.
This is an online advertising service developed by Google, where you can pay to display brief advertising copy, product listings, and even videos on the Google ad network. Signing up for Google AdWords is free: You can set your own budget based on the results you hope to achieve. This helps to explain how a consistent approach in your social content, website content, and advertising all work together to affect SEO.
The following, adapted from an earlier article , provides more information. Keywords, or keyword phrases, are named as such because they are the key to search engines. These words are what search engines use to index your website.