Aslam covers a lot of ground in an irreverent and easy to read style. The book started very strong, discussing challenges and principles of the industry, but finished a bit weak on scale and systems. Regardless, this is worth the read for anyone interested or working in the digital agency environment. I've implemented many of the techniques and concepts already. I'm not a digital marketer at all, but I do latch onto and understand the fundamentals and the fundamentals of this book are spot on.
A lot of people "know" how to do something but this author "actually does the something. A major component is the overall "architecting" of the master marketing plan. Just tossing up a squeeze page or throwing money at PPC to see what happens, again there is nothing wrong with that. But like a chess player, knowing how your 4th move from this point today affects the rest of the chess board is mastery. If you're an expert digital marketer there is no doubt in my mind you'll see things you knows, but learn things you didn't.
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For me, I have implemented a few of the books ideas and I haven't touched my marketing much at all and can already see a big difference in conversion, lead quality and my stress about marketing go down. A true genius in digital marketing, Kasim takes you through a thought provoking approach toward growing and maintaining your businesses' electronic impact. I enjoyed the writing, as if spoken directly to me, and in a way that provided humor and amusement in what otherwise might have been very dry material.
Highly recommend for any small business owner on through to anyone wanting to grow their Instagram account! A great read about marketers that are looking to build a lasting relationships with end customers. Highly recommended for people just starting the journey as you will also read about business ethics, good practices and building an amazing service. One person found this helpful. In digital marketing, I think we have a tendency to quantify everything and forego theories.
So much info, I know a little more of digital marketing. Being new to the digital marketing industry this book is incredibly insightful, real, and full of applicable information. I would highly recommend this book to anyone wanting to win in digital marketing. Using his own experience, and a casual, fun style kasim has been able to do that. See all 32 reviews. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers.
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AmazonGlobal Ship Orders Internationally. Amazon Inspire Digital Educational Resources. Amazon Rapids Fun stories for kids on the go. Amazon Restaurants Food delivery from local restaurants. ComiXology Thousands of Digital Comics. East Dane Designer Men's Fashion. The project behind accelerated mobile pages aims to help web pages load almost instantly. Using a set of guidelines, components, and other techniques, AMPs turn on, if you will, like a light switch. Your mobile customers will appreciate the performance, and so will Google, which may display accelerated mobile pages in a special AMP carousel.
So your site could appear above your competitors in search results. Make it a progressive web app. While you are focused on mobile-first design — including an AMP — you may as well make your site a progressive web app. PWAs use application programming interfaces such as service workers background scripts to support offline activity and push notifications to give your site visitors a mobile experience similar to a native mobile app.
Lighthouse tests a page for performance and compliance with optimal practices and requirements. After you have a high-performance hub, you need a set of measurement tools to help monitor site or app traffic and track your marketing performance.
For your website or app, understand how customers arrive and interact. Identify key performance indicators your analytics software can track. For example, if you use Google Analytics, you might monitor how much of your site traffic comes from organic search to learn how your SEO efforts are progressing. Or you could analyze traffic coming from online ads. You might also monitor bounce rate as a possible indicator of how well your content is resonating with visitors. Or compare the bounce rate for users on mobile versus desktop devices to ensure your mobile-first design is effective.
Your analytics tools will help you understand how well your marketing is working and how your business is growing. Set up goal and conversion tracking. Google Analytics and similar tools allow you to create goal and conversion tracking. Conversions can be anything from newsletter subscriptions and landing page visits to an ecommerce transaction. Since goals and conversions will be the endgame for many of your marketing activities, having a tool to measure them is vital. Analytics software, such as the aforementioned Google Analytics, can be integrated with Google Ads and other digital advertising platforms and tools.
When you monitor promotional campaigns in the same analytics tools you use for site traffic and SEO, you can get an overall view of how your web marketing is performing. Ecommerce businesses must track sales. These reports may be built into an ecommerce platform, but there are also third-party sales and retail tracking tools available. Monitor sales trends, shipping costs, and profits. You may see a pattern in the early items on this checklist. Your site may only have one chance to make a good impression with a visitor. Make the most of that impression. This should include testing buy buttons on product detail or category pages.
It should also include buttons on shopping cart and checkout pages. You can challenge some of your assumptions and get real data. In each case, choose a single variable to test.
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Pit your current version against a challenger and learn which version converts better. Test and optimize site or app search. Depending on the survey, somewhere between 40 and 60 percent of ecommerce visitors will navigate via site search. Check site search for response accuracy. Is the search returning the best results for popular queries? Are the search results in the best order for conversion? Are you providing enough information in the results for shoppers to make a buying decision?
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Search results should lead a shopper to products and help encourage a purchase. Test and optimize product presentation. In a blog post , Optimizely, the testing platform, briefly described how online lingerie retailer Adore Me tested nearly every aspect of product presentation, including the models it used in its product photography and how those models were posed. Live chat gives site visitors easy and fast access to customer service. But live chat can also be a reliable source of optimization feedback. As your customer service agents chat, they should track the locations on the site where shoppers had difficulty navigating or proceeding.
Once identified, remove or improve these trouble spots to make buying easier. Use a Net Promoter survey. And improving it may be your most important conversion optimization task. Net Promoter Score is a simple-to-understand customer loyalty indicator closely associated with sales and profit growth. Online sellers can use this metric and associated customer interactions to improve customer service, encourage loyalty, and increase growth. How likely would you recommend our [company, product, or service] to a friend or colleague?
The answer is measured on a scale of zero to The result is expressed as a whole number, not a percentage. Write engaging page titles. Write a descriptive, accurate, and engaging title for each page on your site. The title should be meaningful for site visitors and explanatory for search engines. Think of the tag like as an advertising headline. It will not only help your page rank in search engines, but it can also encourage someone to click when it does appear on a search engine results page.
Write traffic-generating meta descriptions. The meta description tag found in the head section of an HTML web page may no longer have an impact on how search engines rank your page. But the description can still appear on a search result page. Google and other search engines include descriptive text below the link to a page for each result. This descriptive text can come directly from your page content or, in most cases, it is simply the meta description.
When you write a meta description , be brief. Try to keep it about characters. Several years ago, search engine bots preferred a single H1 tag and a predictable hierarchy of header tags. But this is no longer a requirement. Remember it can be best to have a clear topic for a page, but a clear topic may be described with several header tags, including H1 tags. Include alt text in images. The alt tag may help your images appear in image results on Google and other search engines. It is also vital for accessibility, for vision-impaired users.
Thus alt tags benefit SEO and site visitors. Use structured data markup. Structured data markup helps search engines identify product information and other content on your site. Moreover, search engines could display some of that information in search results, potentially increasing how many clicks a particular page will earn. Structured data markup may also make it possible to appear to special sections on a search-result page.
There are a couple of options for adding structured data markup to your page. It is easy to work with and can be integrated into your site templates. Produce clean, accessible URLs. They should also be easy for a person to read, accessible to users with disabilities, and free of clutter.
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The domain is your name for the site. It can be helpful to have an important keyword in your domain name. The subdomain is still part of your site, but Google and other search engines may treat a subdomain as a separate entity when considering site authority. So be careful how you use subdomains. The slug is the part of the URL that describes the particular page in view. It may include the year, category, or similar, but it should also describe the specific page in view. Google hates keyword stuffing. Search engines prefer secure websites and may rank a secure site above a non-secure one when all other ranking factors are equal.
The Google Search Console is a free service that allows you to check the indexing status of your website. This report shows you if the Google search bot is having trouble reaching any of your pages. It can be a key to identifying technical problems. Link building is one of the most important things you can do to help your pages rank on SERPs. But link building can be a lot of work. It often includes contacting other site owners or working hard to develop content. Link from sites you control or influence. In a video describing how to get the first few links for a site, Moz founder Rand Fishkin explains how you might search Google for the name of your business or the name of its founders to identify sites you can control or influence.
These sites may allow you to link directly to your site. Examples include LinkedIn, Facebook, and Twitter. If you are a founder or leader in the company, you should have a link in your profiles. Blogger and influencer outreach. In blogger outreach, you contact influencers such as site owners or YouTube vloggers and encourage them to create content that will link to your pages. Value could be in the ego that it boosts. It could be in the problems that it helps solve.
A broken link simply points to a page that is no longer available. Broken links make for a poor user experience. Sites should avoid them. Identify broken links on pages that may be authoritative in the industry your business serves. Next, create content that genuinely replaces the no-longer-available content each broken link pointed to. With your new content in place, contact each publisher. Point out that there is a broken link on one of her pages.