Thanks for telling us about the problem. Return to Book Page. Too Big to Ignore: Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety.
Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remark Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems.
Explorys offers penetrating and previously unknown insights into healthcare behavior. How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions.
It's time to start thinking big. In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today.
Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate. Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.
Hardcover , 1 , pages. Published March 6th by Wiley first published March 5th To see what your friends thought of this book, please sign up. To ask other readers questions about Too Big to Ignore , please sign up. Lists with This Book. This book is not yet featured on Listopia. Apr 22, Fileundercommonknowledge Simpson rated it really liked it. A well-written, easy to read primer on the Business Case for Big Data.
I'd recommend giving this to a decision maker or business consultant to understand more about what Big Data might offer to their area of interest. I personally did not learn a lot that was new, but then this is my area of specialisation and it was still a very good was of re-capitulating a lot of what I know.
I liked the case studies - most of those were new, and are most helpful I'm using the Explorys, Healthcare one now. He provides a good overview of all of the key topics: Simon doesn't focus exclusively on social media, but looks to what the Internet of Things and integration across the Enterprise offers. This is a good thing - looking to where Big Data is going, rather than where it's already well established.
I'd have liked to see him have covered the Velocity aspect of Big Data in some detail.
Too Big to Ignore: The Business Case for Big Data
Market micro-segmentation is a clear opportunity here. This book is a good starting point for attaining an overall understanding and then finding out more - it is particularly well cross-referenced with pointers to additional reading. Dec 22, Gunjan Surana rated it liked it. The book gives a clear idea of implementations of big data. Though the book is old for current times , the context is still relatable.
Aug 07, Casey Wheeler rated it really liked it Shelves: As a matter of disclosure I read this book as part of the 12 Book Group with the expectation that I would participate in discussions on Goodreads and post reviews on Amazon, Goodreads and my business book blog. This was an informative and, for me, a somewhat challenging read.
Too Big to Ignore
Author Phil Simon presented the business case for big data from a big picture perspective, but I think that I would have gotten more from the book if I had a better background in some of the technical issues presented. That As a matter of disclosure I read this book as part of the 12 Book Group with the expectation that I would participate in discussions on Goodreads and post reviews on Amazon, Goodreads and my business book blog.
That aside, it was an educational read as I have a better understanding of the concept of big data and some of its potential uses. Two things about the book that I really appreciated were the summary at the end of each chapter and the notes listed at the end of each chapter. The notes at the end of the chapter made it much easier to find and read related material to the chapter. Most books place these at the end and I find myself flipping back and forth. Kudos to Phil or whoevers idea it was to set the book up in this way. Some of the examples in the book were familiar as I had read about them in either other books not directly addressing big data or in articles relating to big data.
The Future of Big Data the most as these were easier for me to follow without having to either go back and rereading passages or referencing the notes to gain a better understanding of the concepts presented.
Too Big to Ignore: The Business Case for Big Data
I feel that it also helped that I had read a half dozen of the books presented in the selected bibliography at the end of the book. I strongly recommend this book to anyone who is looking to gain a better understanding of the concept of big data, its potential uses good and bad , and the challenges that it presents to organizations and individuals. Apr 15, Crysta rated it really liked it Shelves: This book helped me better understand where the phenomenon came from, how it ties into prior technologies, and where it may be headed.
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This context is helpful for people — like me — who lack a more rigorous technical background. Simon hits a nice balance of practical advice for thinking through a big data business case, watching for common pitfalls, and opening your mind to new possibilities. Aug 06, Jacob rated it liked it. I read this book as the September monthly selection in the 12 Books Group. Ott, award-winning author of The Hour Customer. From Twitter feeds to photo streams to RFID pings, the Big Data universe is rapidly expanding, providing unprecedented opportunities to understand the present and peer into the future.
In Too Big to Ignore, Phil Simon offers businesses a comprehensive, clear-eyed, and enjoyable guide to the next data frontier. The Surprising Power of Expectations. Phil Simon gets that business executives are no longer content with roll-up reports and summarized spreadsheets. They want detailed, consumable information in order to make fact-based decisions about their companies and customers.
He weaves the human, technical, and organizational requirements for success into an accessible book for all of us. Anyone wishing to get up to speed quickly on the big ideas and big players behind Big Data will benefit greatly from reading this practical, down-to-earth book.
Business leaders are drowning in data, and the deluge has only just begun. In Too Big to Ignore, Simon delves into the world of Big Data, and makes the business case for capturing, structuring, analyzing and visualizing the immense amount of information accessible to businesses.
This book gives your organization the edge it needs to turn data into intelligence, and intelligence into action. Simon has an uncanny ability to connect business cases with complex technical principles, and most important, clearly explain how everything coalesces. Too Big to Ignore demystifies Big Data, and Simon helps the rest of us understand how this evolving, pervasive subject affects businesses today, and how we can use it to our advantage or completely miss the boat.
Today Big Data affects everybody and will continue to do so for the foreseeable future. This important book shows people how to put Big Data to work for their organizations. Korean Version of Too Big to Ignore. Big Data and Hype: Where Are We Now? Can the IoT prevent the next Flint? Beware of Analytics in Isolation. What is it and why should I care? Analytics for the Greater Good. Never Confuse Can and Should. Four Big Data-Related Questions. Korean, Chinese Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones.
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Interesting Tidbits about the Book
The next big thing in Big Data jobs: Big Data article Yahoo! Big Data story referencing Too Big to Ignore. Ott, award-winning author of The Hour Customer From Twitter feeds to photo streams to RFID pings, the Big Data universe is rapidly expanding, providing unprecedented opportunities to understand the present and peer into the future.
The Surprising Power of Expectations Phil Simon gets that business executives are no longer content with roll-up reports and summarized spreadsheets. Eager to meet the burgeoning demand for data scientists, organizations are starting to offer formal programs. The creative destruction of Austrian American economist and political scientist Joseph Schumpeter is alive and well more than sixty years after his death.