The humorous displays catch the eyes of those passing by, and visitors love to post pictures of the windows on social media. The discount entices working customers to come to the salon during their lunch hour. The Hair Spa in Clifton, N. This brings in plenty of teachers as new clients and builds good will with the community. Clients who visit the salon without an appointment.
How can I cut costs and finally make a profit? As a mobile tech, how do I ensure I get paid?
Outside the Box Marketing Ideas for Hair Salons
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Showing of 6 reviews. Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now. Please try again later. Every once in awhile an author really surprises me. Ms Levine certainly surprised me with all of the valuable information in her book. Simply by implementing a few strategies she wrote about, I was able to surpass my objective of creating a Million Dollar Salon. I would strongly recommend to anyone who has a salon, to purchase this book and implement the innovative strategies the author has outlined.
One person found this helpful. I am in marketing, and my sister owns her own beauty salon. It's practical, straight-forward and an easy read.
Offline Marketing for Beauty salon | Warrior Forum - The #1 Digital Marketing Forum & Marketplace
You'll want to highlight every page because the information is useful and timely. I had read Jay's older books and several books by Terri and thought I'd give this a shot as a gift for my sister.
She is glad I did! She sent me an email about halfway through the book and she said "Finally, a book for the spa owner that speaks our language and knows our business. This book really has some good information in it that I can't wait to put into action. I highly recommend other hairstylist to check it out.
Elmex used two rows of lockers to create a mouth with teeth.
Opening a locker gave the ilusion that there was a hole in one of them. To complete the experience, a product sample and additional information about the toothpaste and its benefits were waiting inside the locker. In one month Folliderm, a crand that prevents hair loss, used elevators in corporate offices and residential buildings to promote their company. A face of an man was stuck on the elevator door; such that his hair was stuck on one door and the rest of his face on the other.
When the door opened, the hair pulled away. Another print was stuck in the inside of the elevator — where the man was shown bald. Outdoor ads in high-traffic Manhattan neighborhoods were tagged with bloody tissue stickers — making it appear that men in the ads had nicked themselves shaving.
Floor Stickers that resembled puddles of water were placed on the streets of China to raise awareness of the huge problem of unsafe drinking water in China.
Differentiate Yourself
Stickers were applied to the subway station pillars in order to make them look like life-size HomePlus supermarket stands. The intended effect was to make the people entering the subway station feel like they were stepping into the HomePlus supermarket. Le Cactus restaurant-bar communicated the burning effect of spicy wings by putting stickers featuring the face of a men screaming on the rear window of taxis. Brilliant sticker advertising campaign that won prestigious awards and drew in a lot of website traffic. The company, Dressing for Pleasure, a specialist in fetish wear put stickers of enticing rear ends on the bottoms of ketchup bottles.
Thus inviting bar patrons to explore a completely different appetite while addressing their hunger. To promote Lifebroker and the benefits of life insurance, McCann Melbourne put fallen safes in the middle of office foyers to get people to read the sticker above. Meiji created life-sized stickers of a sumo wrestler, a rugby player, a judokan and a wrestler.
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These stickers were affixed on the revolving doors of buildings to interact with their consumers. But of course, the door opened in the usual way. Pedigree placed stickers in the shape of a dog barge in front of supermarkets and pet stores.