What drives interaction in political actors' Facebook posts? Profile and content predictors of user engagement and political actors' reactions. Sexualizing media use and self-objectification: Psychology of Women Quarterly, 42 1 , Children's attitudinal and behavioral reactions to product placements: Investigating the role of placement frequency, placement integration, and parental mediation. International Journal of Advertising, 37 2 , The effects of environmental brand attributes and nature imagery in green advertising.
Environmental Communication, 12 3 , Detecting the persuasive intent of product placement in photographic love stories: Consequences for brand recall and brand evaluation. A treat for the eyes. Appetite, , The social media political participation model: A goal systems theory perspective. The "Spiral of Silence" revisited: A meta-analysis on the relationship between perceptions of opinion support and political opinion expression. Communication Research, 45 1 , The portrayal of alcohol in workplace-related TV dramas. Adopting the objectifying gaze: Exposure to sexually objectifying music videos and subsequent gazing behavior.
Shaping children's healthy eating habits with food placements? Food placements of high and low nutritional value in cartoons, children's BMI, food-related parental mediation strategies, and food choice. Editor-In-Chief , Davis, C. Visual presentation of data. Adolescents' explicit and implicit weight bias following exposure to weight loss reality TV shows. How brands appear in children's movies.
A systematic content analysis of the past 25 years. International Journal of Advertising. Self-censorship, the spiral of silence, and contemporary political communication. Toward a cognitive-affective process model of hostile media perceptions: A multi-country structural equation modeling approach. Communication Research, 44 8 , Effects of economic and symbolic threat appeals in right-wing populist advertising on anti-immigrant attitudes: The impact of textual and visual appeals.
Effects of sexualized music videos on young women's self-objectification and self-sexualization]. Von der Reflexion zur Dekonstruktion? Kategorien, Typen und Stereoype als Gegenstand junger Forschung. Islamic state coverage, journalistic differentiation between terrorism and Islam, fear reactions, and attitudes toward Muslims. Mass Communication and Society, 20 6 , Consequences of politicians' perceptions of the news media: A hostile media phenomenon approach.
Negative stereotypical portrayals of Muslims in right-wing populist campaigns: Perceived discrimination, social identity threats, and hostility among young Muslim adults. Methods of hypothesis testing. The International Encyclopedia of Media Effects , Mass media as alcohol educator for everyone? Effects of portrayed alcohol consequences and the influence of viewers' characteristics.
Antecedents of strategic game framing in political news coverage. Placing snacks in children's movies: Cognitive, evaluative, and conative effects of product placements with character product interaction. Media representation of Muslims and Islam from to International Communication Gazette, 79 3 , It's us against them: A comparative experiment on the effects of populist messages communicated via social media.
Characteristics of adolescents following right-wing populist actors on Facebook. The effects of anti-immigrant right-wing populist ads on implicit and explicit attitudes: A moderated mediation model. Communication Research, 44 4 , How long does celebrity meaning transfer last?
Delayed effects and the moderating roles of brand experience, celebrity liking, and age. International Journal of Advertising , 36 4 , Disinformation through green advertising. Studies in Communication Media , 6 1 , 6— Citizen Science in Social Science: A call for more evidence.
Political communication in a high-choice media environment: A challenge for democracy? Annals of the International Communication Association , 41 1 , The effectiveness of celebrity endorsements: Journal of the Academy of Marketing Science , 45 1 , Cross-conceptual architecture of news. Factors that shape political news. How we did it: Wirkungen rechtspopulistischer politischer Kampagnen aus Sicht der kommunikationswissenschaftlichen Forschung. Gedenkdienst 79 4 , 3. Nature documentaries, connectedness to nature, and pro-environmental behavior. Environmental Communication , 10 4 , Attribute agenda setting and political advertising: Dis association effects, modality of presentation, and consequences for voting.
The European Journal of Communication Research , 41 4 , Sexualizing pop music videos, self-objectification, and selective exposure: The state-of-the-art and an agenda for future research. Do you take credit cards? The attitudinal and behavioral effects of advergames targeted at children. Journal of Consumer Behaviour, 15 6 , The effects of politicians' participatory Facebook posts on young people's political efficacy. Journal of Media Psychology , 28 3 , — Advertising in Social Media: A Review of Empirical Evidence.
International Journal of Advertising: The Review of Marketing Communications, 35 2 , — Gender-role portrayals in television advertising across the globe. Sex Roles , 75 7 , The effects of reader comments on the perception of personalized scandals: Exploring the roles of comment valence and commenters' social status. International Journal of Communication , 10 , How valenced reader comments affect recipients' perception of scandalized individuals and the journalistic quality of online news. The effects of right-wing populist positive ads on attitudes toward foreigners in Austria.
Studies in Communication Media , 5 2 , Candidate-centered and anti-immigrant right-wing populism. Effects on body dissatisfaction and rejection of cosmetic surgery]. Medien Journal , 40 1 , Selective exposure in the context of political advertising: A behavioral approach using eye-tracking methodology. Verfahren zur Messung der Werbewirkung und Werbeeffizienz.
Lerneffekte von platzierten Marken- und Produktinformationen in unterhaltenden Medieninhalten. Publizistik , 61 2 , Zur Relevanz und Wirkung visueller Skandalberichterstattung. Re- Framing the News: Reflections on the need for a journal devoted to communication research methodologies: Communication Methods and Measures, 10 1 , Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge.
International Journal of Advertising , 35 2 , Central and peripheral routes to attitude change. The selective avoidance of threat appeals in right-wing populist political ads: An implicit cognition approach using eye-tracking methodology. The Digital, the Classic, the Subtle, and the Alternative pp. Werbung — Ethik — Moral. Inhalte, Mechanismen und Wirkungen. Antiamerikanismus in deutschsprachigen Medien. Medien Journal , 39 4 , The Review of Marketing Communications, 34 5 , — Informal political conversation across time and space. International Journal of Public Opinion Research, 27 , Informal political conversation across time and space: Setting the research agenda.
International Journal of Public Opinion Research, 27 4 , Questionable research practices in experimental communication research: A systematic analysis from to Modeling the impact of parasocial interactions with media characters on brand placement effects.
J ournal of Promotion Management, 21 , Effects of right-wing populist political advertising on implicit and explicit stereotypes. Journal of Media Psychology , 27 4 , Television commercials and fading behavioral brand choice effects in Austrian children. Journal of Children and Media , 9 4 , Attitudes toward illegal immigration and exposure to public service and commercial broadcasting in France, Norway, and the United States. International Journal of Communication, 9, Persuasion in sozialen Medien.
How anti-immigrant right-wing populist advertisements affect young voters: Symbolic threats, economic threats, and the moderating role of education. Journal of Ethnic and Migration Studies, 41 10 , Observing the "spiral" in the spiral of silence. International Journal of Public Opinion Research , 27 2 , Methoden und Forschungslogik der Kommunikationswissenschaft Why we watch others' responses to online advertising — Investigating users' motivations for viewing user-generated content in the context of online advertising.
Journal of Marketing Communications. Advertising in social network sites — Investigating the social influence of user-generated content on online advertising effect. Media priming effects on overtly expressed stereotypes toward politicians. The European Journal of Communication Research, 40 2 , Jede Einreichung wurde von drei internationalen Gutachtern doppelblind bewertet. The society organizes GOR conferences since and in for the tenth time. It supports activities that serve to advance and improve the quality of online re- search.
Online research is empirical research online. Core topics are methods that enable this kind of research.
[Pub.81WCk] The Power of Product Platforms PDF | by Marc H. Meyer
The society has the following tasks and goals: Membership offers great opportunities of getting involved in the online re- search community. Chairman and three vice chairmen. One of them is the treasurer. The board is elected for 2 years. The following board is in charge since May and was reelected in Thesis he focused on the impact of the link structure of websites on flow experiences and information retrieval. His work includes papers on computer assisted reporting, social networks, and methods of online data collection.
He is responsible at Psychonomics for the division Online-Research in the function of a Senior Manager. He is a member of the board of the DGOF, published several articles on the topic of online research and operates as management trainer for the BVM German professional association for market re- searchers.
His research interests include online communi- ties, social impact of the internet, knowledge sharing in online settings, methods of online data collection, social networks, rational choice theory, and others. Online-Befragungen in der Praxis: Fallstricke und Erfolgsfaktoren in German Dr. Nuts and Bolts of Web Surveys Dr. Online Experiments PD Dr. Enhance Your Practice for the 21st Century: Thomas, Senior Research Scientist and Director of Survey Design, Harris Interactive The Internet has considerably expanded our capabilities to develop many new tools designed to give us greater insight into how people think, feel, and act.
With these advances, we have seen an evolution in measurement, respondents, and resear- chers themselves. We will review the milestones as online research has moved from a text-based to graphically-based interactive research. As these tools have evolved, respondents have been changing as well, from closed communities of researchers to open communities of the larger public, dramatically enhancing what and who can be studied. We will look at how the development and change in the online world has affected the nature of scientific discovery in the social sciences and what directions research might take in the future.
As a result, he has developed and con- ducted over three hundred experiments on online survey design issues, with many of the results reported at national and international conferences. Prior to joining Harris Interactive, Randall was a college professor in the field of psychology. A ma- jor component of his research program was experimental psychometrics with topics ranging from job satisfaction to personality assessment.
His academic research pro- gram specialized in survey design and methodology, with a specific focus on attitude, intention, and behavior assessment. The example of studiVZ.
The Power of Product Platforms PDF
One of them are online communities. Are they the future of the inter- net or just fun? What are the key success factors of social networking? What is the impact of online communities on the real life and relationships? These and other issues are going to be discussed on the example of studiVZ — the most successful German social networking site. This company runs the two most trafficked internet sites in Germany, studiVZ. After graduating high school Michael Brehm went on a backpacking world journey for one year.
Michael Brehm founded his first company already during his school days — a snowboard clothing brand. Fallstudien, die Projekte beschreiben, in denen Online-Marktforschungsmethoden in Unternehmen erfolgreich eingesetzt wurden. Die Jury und das Publikum. Die Jury setzt sich aus folgenden Experten der Online-Marktforschung zusammen: Here, 7 contributions dealing with the actual em- ployment of online research methods in companies are shortlisted. For instance, case studies describing projects that successfully implemented online market research methods in a company will be represented.
The studies are presented by their authors in 2 lecture sessions S1-E und S2-E. Who elects the winner?
The jury and the audience. The jury consists of the following online market research experts: Macht die Online-Marktforschung die Institute arbeitslos? Vorstands- mitglied der Deutschen Werbewissenschaftlichen Gesellschaft. Do institutes get out of work because of online market research? Beate von Keitz, owner of institute for Communication-Research Dr. Board member G Werbewissenschaftlichen Gesellschaft. Ulf-Diet- using Free Nuts and tury: Online Texts rich Reips Session Chair: Jana Diesner PD Dr. Stefan Althoff der Praxis: Basis Hamburg Meeting point: Weg beim in German Session Chair: Axel Krejtz Theobald 5: Early Bird Meeting - International Dialego Online Research Award working title 2: Statistical Measure- Internet, Participation Blogs 9: Panel Discussion in German S6-D: Leslie Abell [Ciao Surveys] E-mail: This methodology is innovative in that it leverages the many potential survey takers on- line who are willing to take a single survey, who may not necessarily want to join a market research Panel.
Innovative Data Collection Tools Presentation: Many observers were hoping that the new technology could help overcome the barriers between those who govern and those who are governed, and that it would help to engage those social groups that are relatively detached from the political world. Today, ho- wever, studies on the political effects of the Internet show that the Internet rein- forces the patterns of political engagement rather than modifying them.
But it is too early to draw any firm conclusions because the technological develop- ment of the Internet as well as the social diffusion of its usage are still progressing very rapidly. The spread of the so-called Web 2. This trend has generated interest in the political usage of Web 2. Will it lead to a new participatory revolution? Or are its effects limited to non-political uses of the Internet? It is found that both forms share a kind of elitist pattern of participation, but are not correlated with one another. However, it can be argued that Web 2. Beginnt damit eine neue partizipatorische Revolution?
Oder handelt es sich nur um unpolitische Formen der Partizipation? Dazu wird 1 die Literatur zu den Virtual atmosphere is considered as a multi dimensional construct integrating visual aes- thetics, layout, and website social interactivity perception. Data for the study was collected through an online survey.
A website selling music Cds and movie DVDs was especially built for the purpose of this research and hosted online. Through a mani- pulation of three components of the interface, a between subjects online experiment 2x2x2 was conducted. Exploratory and confirmatory factor analysis helped to assess the instruments reliability and validity. Analysis of variance and structural equation modeling were used to test the study hypotheses. The main results show that all atmospheric factors have a positive impact on mood, which in turn strongly influence online purchase in- tentions.
However, attitude toward the site was partially explained by atmospherics and did not impact purchase intentions. Web designers should focus on en- tertaining aspects of e-shopping in order to generate positive mood states, which will increase their purchase intention. Based on a qualitative research it is shown how the podasting scene changed within the last years. In addition the author presents the experiences with podcasting as a news service at Lufthansa Technik. Was steckt aber wirklich dahinter?
Paper presentation From the Networks to the Net. Internet and Personal Influence During the Campaign for the General Elections in Italy The present contribution concerns the role of the Internet and techno social net- works in the circulation of political-electoral information and in the processes of influencing political opinion during the campaign for the General Elections in Italy. Our research finds some conceptual and methodo- logical suggestions in the tradition of the studies on personal influence and social networks in the circulation of political-electoral information Lazarsfeld, Berelson, Gaudet, ; Katz, Lazarsfeld, The research has used a structured websurvey filled out by 1.
We can identify four types of Internet users: We have described their profiles with the aim to a surpass the over-simplified view of the political web users and b verify the hypothesis of a more complex model for the. Vom Netzwerk ins Netz. Lazarsfeld, Berelson, Gaudet, ; Katz, Lazarsfeld, Hierbei konnte man vier Typen der Internet-User festlegen: Paper presentation Getting no Answer? However, what happens if we expect to reach someone via his or her mobile phone and are not able to? The presented study analysed how people deal with the problem of unavailability in SMS communication — meaning that a sent SMS is not answered.
They were asked to complete an online questionnaire presented in three dif- ferent versions, thereby realising three different stimulus materials. Subjects were asked to imagine themselves in the following situations: After having a flirt on a par- ty, mobile phone numbers were exchanged. Subjects should image that they sent an SMS to the new acquaintance during the next day; and waiting for an answer firstly, for one hour, secondly, for one day and lastly, for one week.
The 3x2-design made it possible to look for main effects of unavailability and sex. In addition, personal and motivational aspects of human behaviour had been taken into consideration as possible influencing factors. The results showed that the dura- tion of unavailability and the sex of the mobile users had different effects on human behaviour.
Moreover, personal and motivational factors proved to be influential on emotional reactions. According to these findings it can be summarized that we have reached a point where we need to handle unavailability, because it has influence on our lifes. Paper presentation The Tradeoff on Tradeoffs A common problem in market research is ascertaining from respondents not only their preferences among competing products or product features but also the strength of those preferences.
Sometimes preferences are asked directly in simple rating or ranking exercises of all features. More common are techniques that include a rotating series of two feature comparisons or multiple feature bundles that vary features and levels through a number of iterations e.
This research is focused on pros and cons of various techniques for presenting two feature tradeoffs to respondents in Web surveys. It reports on a randomized experiment using six different techniques: The key evaluative measures include termination rates, response time, response differentiation, and respondent feedback via a set of debriefing questions. The research also will include an analy- sis of the impact of previous Web survey taking experience on respondent perfor- mance with these various techniques.
We expect the results will help us make bet- ter choices in questionnaire design for future studies in which product and feature preferences are at issue. They exchange personal experiences and perceptions of products, describe situations of usage, talk about opportunities for solving ex- perienced problems and product-related difficulties and develop product modifica- tions and user innovations. Online-Communities therefore can be seen as interaction platforms of highly involved consumers. The Online-Communication of consumers is a valuable and unobtrusive data source for various market research questions.
An innovative method for exploiting this consumer input is the Netnography method. Netnography displays the analysis of Online-Communication amongst consumers. Applying the Netnography approach enables the qualitative assessment of explicitly verbalized and implicitly existing needs, wishes, experiences, motivations, attitudes and perceptions of consumers towards products and brands.
Moreover users fre- quently present their own product solutions and prototypes within their favourite Online-Community. During the qualitative analysis oft the consu- mer statements Lead Users can be identified and addressed for innovation-related market research projects, like Lead User projects, the building of a Lead User Com- munity or the participation on Idea Contests, User Designs and Toolkits.
Thus the Netnography-Method is an innovative market research tool that can be used for various marketing-related tasks. The intention of this article is the introduction of. For this selected practical examples of different innovation leaders from the consumer and industrial goods industry will be presented. Online-Communities stellen somit Interaktionsplattformen besonders involvierter Anwender und Konsumenten dar. Hierzu werden Praxis- Paper presentation The Diffusion of Information and Innovations in Internet Communication Networks The aim of this paper is to describe how social process such as the spread of infor- mation and the diffusion of innovation occur in large and evolving internet social networks.
In our analysis we examine the networks of relations among over 6 mil- lion users of Gadu-Gadu and over 1 million users of Grono. Both Grono and Gadu- Gadu periodically implement new features such as voice calling or discussion groups into their own services, which we categorize as innovations, and then explain the diffusion of their usage. Additionally Gadu-Gadu organize special contents for users and the information on how to take part in those contests spreads only through informal communication. We use these information in order to study the diffusion of information.
The anonymized whole network data were provided by the owners of Gadu-Gadu and Grono. Using event history analysis we investigate the mechanisms responsible for sprea- ding of information and adoption of the innovation on the local level - personal network properties and personal network exposure i. Here we compare relational cohesion and structural structural equivalence net- work diffusion models. Additionally we investigate how different global properties of networks i. If panel participants do not belong to the target groups of surveys se- veral times consecutively, this may have a negative effect on the willingness to par- ticipate and on the quality of answers in surveys.
Less readiness to participate in surveys: This way several consecutive screenouts shall be avoided. Negative effects, as described above, shall be eliminated or at least minimized. One test group of Panelists is invited with the scoring model. In a compa- rison group it is tested, how surveys with different incidences are allocated without the scoring model. Another comparison group is invited to low incidence surveys mostly.
In all three groups the allocation of screenouts, the development of respon- serates and tendencies to untrue anwers is measured. With the scoring model an even allocation of surveys with very high and very low incidences can be achieved. This way the willingness to participate in surveys can be stabilized and improved.
There is less reason and provocation to give untrue answers, and there are less unsubscribers. The possibility to select panelists which were screened out of preceeding surveys, was taken up as a good suggestion by a panel software provider and will be available as new feature in the software soon. Panelisten tendieren dazu, unwahre Antworten zu geben, um sich als vermeintlich richtige Zielgruppe auszugeben. Damit sollen negative Effekte, wie oben beschrieben, verhindert oder zu- mindest minimiert werden.
Eine weitere Referenzgruppe wird absichtlich vermehrt zu Studien mit niedriger Inzidenz eingeladen. Der Anreiz, unwahre Antworten zu geben, wird vermindert und es kann eine niedrigere Abmeldequote beobachtet werden. One remedial strategy that some researchers have recommended is for a survey question to offer examples of events that might commonly be overlooked by respondents Groves, et al. In our re- search, we examined the effects of offering two different types of examples that sur- vey developers could use to help respondents recall commonly overlooked events when generating frequency estimates.
In each condition, respon- dents entered a numerical value into an open-ended response option box that ac- cepted a maximum of two digits. This suggests that giving respondents examples of target behaviors, rather than locations where those behaviors might have occurred, yields more accurate reports of frequencies.
People can now easily interact with one another in the virtual world — independent of time and location. There are a number of different online platforms that not only allow users to easily communicate but also to present oneself. Most online platforms — even with the different contents and intentions myspace, facebook, neu. These networks usually have large number of users. Some groups record more than All the- se moves are visible and can be followed by other users. So far a variety of studies has already examined as to what extent online-based platforms offer possibilities for self-presentation and may attract a certain group of people — which should be considered when recruiting people for research from these websites.
The main question of this study looks at the relationship between self-presenting high-users of these networks and basic personality dimensions like narcissism see. Con- sidering the still small number of non-users for comparison, data collection is still running. Final results are yet to be provided. Die meisten Onlineplattformen - selbst unterschiedlichster Inhalte myspace, studi- vz, facebook, neu. Gruppen von mehr als Die zentrale Frage der vorliegenden Arbeit untersucht daher einmal mehr den Zu- sammenhang zwischen Vielnutzung dieser der Selbstdarstellung dienenden web- Dabei wurde gezielt das Augenmerk auf eine ganzheitliche Analyse der Nutzung des studiVZ in all seinen Facetten aktive vs.
Although there are only very few studies or research papers which do- cument practical applications in concrete courses insofar that theoretical foundati- on, conceptual design, implementation and evaluation is holisticly interlinked with each other. For this purpose firstly a possible guidance was given to the students to set their own Personal Learning Environment PLE after a predeveloped didactic conception. Af- terwards the learning success of a so-called self-directed connective learning on the three dimensions learning activity, knowledge acquisition and emotion as well as more intervened variables were tested over a period of four respectively seven weeks.
Thereby the evaluation occured in a new combination of quantitative and enriching qualitative instruments. The examination results reveal a differentiated looking perspective. But this means simultaneously extensive additional ex- penses for both learners and teachers which may not be underestimated especially in the initial period of settling-in that was given because of the little experience in using the PLE.
An appropriate tutorial supervision is essential and can cause posi- tive emotions and a greater perceived knowledge acquisition too. The formation of Learning Communities could only be identified in appendages. Furthermore it turns out that the recent and more active learning understanding can be established just slowly and stepwise but offers great potentials with regard to informal and lifelong learning. Mit dem Vortrag wird nach einer Definition und Klassifikation von Social Software der Versuch unternommen, erste umfassende Erfahrungen am Beispiel von zwei unterschiedlichen Lehrveranstaltungen im Studi- engang Angewandte Medienwissenschaft der TU Ilmenau darzustellen, bei denen auch erstmals die Webtop-Technologie Protopage Anwendung fand.
Die Evaluation erfolgte dabei nach einer neuartigen Kombination aus quantitativen und bereichernden qualitativen Instrumenten. Die Auswertungsergebnisse offenbaren eine differenziert zu betrachtende Perspek- tive. Although there are only very few studies or research papers which document practical applications in concrete courses insofar that theoretical foun- dation, conceptual design, implementation and evaluation is holisticly interlinked with each other. Meanwhile the submitted lecture No. Antecedents and Impact on Team Performance Electronic sport e-sports is used as a general term to describe computer and video games that are played in competition in virtual, interdependent and high interactive environments.
Here, computer-mediated communication and coordination prior to, within and after a game sets high demands on effective and efficient team coordi- nation. In an online field study, members of 47 e-sports teams playing the same game were questioned for their coordination processes prior to, in, and after typical e-sports league game.
It was hypothesized that coordination processes as well as team tenure has an impact on the development of shared mental models. First, the development of shared mental models in e-sports teams is demonstrated by a comparison of the e-sports teams with randomized teams. Third, results indicate that explicit coordination prior to an e-sports game predicts coordination success and objective performance ratings.
- Quelle: SevenOne Media.
- Willful Intent!
- The Formula!
Furthermore, limita- tions as well as problems of the web-based assessment in this study are discussed. Computer games are dynamic, interactive and entertaining. They are characterizing our media culture and are increasingly embedded in a cross media environment. They are appealing to people of all ages. The Internet is the key instrument and the primary platform. Its various interactive forums and virtual online communities make it easy to answer the re- search questions. Based on the results, his ideas were deve- loped into a two-step model of associative transfer effects.
First, a quantitative online survey empirically proved this model. The survey was done with gamers in 35 online communities grouped into five genres. The categories are linked to the theoretical approaches of the thesis and are openly designed for a wide range of other transfers. Secondly, the model and the survey were applied to answer questions about the oc- currence of transfer effects. The results of the thesis are clear: If such effects do occur in real life, players perceive them as a posi- tive aha-experience.
They provide unique functions and gratify different needs that are to be derived from the action and the narrative content of the games. Computerspiele sind dynamisch, interaktiv und unterhaltend. Wann und in welchem Abstand treten die Transfers auf? Gibt es Genre, die eine spezifische Transfereignung besitzen?
Die Ergebnisse der Studie sind eindeutig: Weitere Informationen gibt es auf der Projektseite www. Thus, a special survey was designed to collect social skills from different people involved in the software development process. The online based survey consists of two main components: People participating in the study are asked to respond to some items which measure social and communicative skills.
No customer reviews
Moreover, they should evaluate different images which contain social situations by choosing one of the given answers. Weblogs are considered as particularly suitable instruments for enabling a direct dialogue between politics and the public. Their factual as well as potential impor- tance for a public discussion of political issues in Germany is however extensively underdeveloped compared to the USA. The intense usage of weblogs in American election campaings supports this presumption. Even though weblogs took root among private and commercial users, the main aspect of this article will be to question why weblogs in Germany — as opposed to the USA — are not attri- buted enough significance in politics.
It is increasingly being argued in Germany, if information provided by individuals without any journalistic background or political. This is why blogs raise elevated expectations regarding public and poilitical expression of opinion among users. Likewise, expectations point towards a counter- balance of commercial mass media systems and their dominant influence over the expression of opinion. Event though weblogs developed from beeing a rarely known sub-culture to a sub- ject of public interest in Germany, the question remains of what ultimately hinders its application in politics.
To meet direct political interests as well as public expecta- tions regarding digital democracy, first the basic requirements for its establishment in the political arena have to be discussed. A substantial usage-analysis of the inter- net for political issues with an emphasis on weblogs represents the starting point for the debate of potential differences in their deployment in both countries.
Digital signatures to prevent poltical abuse of weblogs, as well as the claim for website ac- cessibility represent two of the above mentioned prerequisites that will be explicitly investigated. Are there any further obstacles that hinder the usage of this medium in German politics or is it simply the missing public awareness? Politische Aspekte des Blogging — hinkt Deutschland wirklich hinter? Kernaspekt des vorliegenden Beitrags ist die Frage, wieso sich Weblogs in Deutsch- land zwar bei privaten und kommerziellen Nutzern etabliert haben, jedoch in der Politik nicht denselben Stellenwert wie in den USA besitzt.
Digitale Signa- turen zur Verhinderung des politischen Missbrauchs von Blogs und die Forderung nach Barrierefreiheit sind nur zwei dieser Grundvoraussetzung, die explizit disku- tiert werden. With the digitalization of the tourist industry, the demand for online questioning has been increasing steadily among the members of the Research Community. At the same time, the structure of the Travel Analysis based on 8, personal, one-hour interviews with a field excursion in January is not sufficient for many re-.
Already in autumn a trial was started, in which several similar questions, based on different methodology, were compared across a sample of 2, interviewees. Thus a CAPI, an access panel, and a user interview of the 7 largest online travel por- tals, all with the same basic questions, could be compared to evaluate methodology.
This evaluation will be presented on the basis of selected examples. Based on the first trend indications of these three methodological approaches, the RAonline was developed this year — a study which builds on the experience gained from the Travel Analysis, but using the methodology of an access panel, and thus taking more account of aspects provided by the online-conscious population.
A summary of results, in the frame of this paper, will be presented at GOR Several selected results of RAonline based on an online interview in the frame of the Ipsos i: The emphasis of the paper will be on the different research approaches regarding different questions. Which kind of questions posed in which methodological con- text will lead to the most successful results? The unique characteristic of the F. Ebenso ist der Aufbau der Reiseanalyse Basis 8. Bereits im Herbst wurde daher der Versuch gefahren, indem mit einer Stich- probe von 2.
- More Information ....
- Apodos de los Reyes de España (Spanish Edition).
- Raven Delivers Food: Elijah is Fed by Birds (Bible Animals).
- Interfaces HF/UHF.
- La memoria visionaria (Italian Edition).
Das Einmalige an der RAonline der F. A Barometer of Science and Technology in the Media Collecting and analyzing texts coming from the press is crucial today, both for busi- ness and academic research. However, researchers and corporations interested to the topic of science and technology in the media for ex.: Over the last three years we took on the task of developing a system for the coll-.
SAPO enables an evaluation of the journalistic coverage both in quantitative indi- cators of frequency, impact, depth etc. We found that such technology could represent a valuable tool for academic research as well as for the development of technological products and applications. A set of algorithms specifically designed for the extraction and copying of the complete text from some of the Brazilian newspapers with the highest print-run and circulation. A materials classification and filtering system, able to select automatically those texts which deal with science-related topics; science-technology and innovation po- licies; biomedicine and environment.
A structured database and an intelligent search engine which organizes and ma- nages the texts on the basis of various metadata. A set of equations capable of generating indicators on frequency, relevance and other characteristics of the material collected and stored. In this work we will present an overview of the system, how it works, its reliability and its applications both for business and academic research.
Online Experiments II Presentation: In , the sales are estimated to reach The growth of online retail sales indicates that Taiwanese consumers are getting more comfortable with shopping online and more consumers may choose shopping online. To achieve better performance, the e-tailer has to understand and provide what consumers value most. Bar- ry also proposes that the store image and presentation have greater impact on perceived value and the willingness of consumers than perceived product qua- lity, price, customer service or discounts do.
In the online shopping environment, consumers can not touch and feel the product and thus have more difficultly to judge the product quality. When shopping, the consumer will evaluate potential loss in the long run because the consumer possesses asymmetric information regarding the future performance of the potential purchase Sweeney, et al, Tan , Akaah et al.
Tan concludes that consumers may use reference groups, store reputation, brand image and product garantees to reduce risks in online shopping environment. The aforementioned variables, i. Therefore, purchase inten- tion is also incorporated in this conceptual framework. The continuous measurement approach has been established as a standard method for the measurement of emotions indu- ced by music.
Our research group used the EMuJoy software for continuous emo- tion rating in a previous lab study. Subjects had to continuously rate their felt emo- tions induced by music in a two-dimensional emotion space based on arousal and valence. Web experiments might be a promising way to advance this method. They have many useful advantages like: Up un- til now, Web experiments have rarely been used in music psychology.
The purpose of this study is to clarify if the continuous measurement of emotions while listening to music is possible over the Internet. As an initial step, the web-based version of the EMuJoy software was pre-tested. For copyright purposes, all participants were given a personal account to use for the study. As a warm-up, 5 emotional pictures were presented for 10 seconds each. After that participants had the possibility to listen to at least 4 pieces out of 7 representing many different music styles in a ran- dom order.
The online questionnaire contained 4 sections Instructions, warm-up with pictures, ratings of emotions induced by music, give personal information and evaluation. In this study, different form others, the dropout rate was not a signi- ficant problem. Their mean age was 32 years range: Subjects evaluated nearly all aspects of the study in a positive way. Analyzing the continuous data, it could be shown, that the different music pieces induced different emotional states in the listeners. Thus Web experimenting seems to be a promising tool for emotion research related to music This might lead to a deeper insight into the emo- tions experienced while listening to music in everyday life.
Die kontinuierliche Selbstaus- kunft hat sich als eine Standardmethode zur Erfassung des Erlebens durch Mu- sik induzierter Emotionen etabliert. Denn Webexperimente haben viele Vorteile, wie: Das mittlere Alter der Teilnehmenden war 32 Jahre Spannweite: Fast alle Teilnehmer evaluierten verschiedene Aspekte der Studie positiv.
New Methods of Qualitative Research Presentation: Research on Weblogs pale in comparison to those due to their heterogeneity which makes the gathering and processing of data more chal- lenging. As a result one can assert the lack of sufficient metrics and data about the largest social online network — the blogosphere. Especially German weblogs were primarily investigated with a qualitative perspective and within small samples so that there is no satisfactory metrics about the German blogosphere yet.
To overcome those shortcomings I am going to present results from our large-scale sample of German weblogs from a quantitative and network analytical perspective. The sample includes The presentation is structured in three parts: It is about a crawler which continuously collects RSS-feeds. The basis of URLs was collected via data mining from technorati and a snowball sampling.
Afterwards quantitative and network analytical findings will be presented. From the quantitative perspective those are for instance: What is the frequency of posting? How long are the postings?
When are the postings published? How many comments do they have? Which weblog publishing software is used? The amount of weblogs with its links and citations composes one of the largest and most interesting social online network. In respect to that there has to be a network analytical approach to measure the blogosphere: How strong are the weblogs linked to each other? How often are external links used and where do they link to? Which network metrics characterize an A-list blog? Finally some future ideas of research are to be outlined to specify further measure- ment of the blogosphere.
Der Vortrag ist in drei Bereiche gegliedert: Aus dem quantitativen Bereich sollen hier einige wenige Metriken exemplarisch genannt werden: Wie hoch ist die Postingsfrequenz? Zu welchen Tages- und Wochenzeiten wird gepostet? Wie viele Kommentare gibt es? Welche Weblog-Publishing-Software kommt zum Einsatz? Daher wer- den auch Metriken aus der Netzwerkanalyse vorgestellt: Wie stark sind Weblogs untereinander verbunden?
Wodurch zeichnen sich A-List-Blogs netzwerkanalytisch aus? Gelten angenommene Verteilungen wie z. Dabei soll vor allem die Untersuchung des Wandels bzw. Paper presentation late submit Agenda Setting Online: Comparing Traditional Media and the Blogosphere This paper is offering a web metric-based approach to the analysis of how blogs and citizen journalism might change the traditional agenda setting process which claims that media might not be successful in telling people what to think but very good at telling them what to think about.
The debate about the influence of the blogosphere and user-generated content on traditional journalism and the mainstream media must be seen in a wider context of traditional media critique that is questioning the role and power of mass media to define which topics are relevant and more importantly, which ones are not and to influence public opinion.
It has been argued that blogs will be able to offer a counter to traditional media power by giving formerly passive audiences the technology to become producers of news themselves and to raise their topics to the awareness of a potentially huge audience on the Internet citizen journalism. However, previous research suggests that political topics on the blogosphere are mostly originating from the mainstream media.
Therefore the aim of this paper is to focus on the salience of issues in order to analyze whether bloggers use relevance criteria that are different from the media or whether they adopt the issue salience assigned by established media. A new methodology has been developed and tested that applies different methods of web metrics to obtain empirical data that allows for a largely automated compa- rison of the importance of stories on the mainstream media with the importance of the same stories on the blogosphere.
The traditional media agenda is constructed from Google News. With the help of the Yahoo Term Extractor corresponding stories on blogs are identified via Google Blogsearch to construct an agenda of the blo- gosphere. Stories are ranked according to number of articles and number of posts respectively. The results from the pilot study show that the proposed methodology can indeed be useful to analyze differences between media and blogging agenda.
The general trend emerging from the data is that while both agendas are to some degree in tune, bloggers do not simply mirror the media agenda but apply different criteria to judge issue salience. Die traditionelle Medienagenda wird mit Hilfe von Google News ermittelt.
Statt dessen haben sie eigene Kriterien um zu bestimmen, welche Themen wichtig und welche weniger wichtig sind. Poster The Geograpy of Friendship Networks in the Age of the Internet This doctoral research project is analysing the geography of friendship in the Inter- net age. By geography I refer to the physical distribution of people in a network. In other words, where do the friends of someone live? The major question that informs this research is whether or not modern communication technologies i. It is a long-established finding in social science research that distance matters for social relations.
Physical proximity means more ties to other people as well as more interaction with them. This research contributes a novel methodological approach to research friendships by utilizing the friendship networks on social network sites such as MySpace and Facebook to analyse the spatial distribution of social networks in the Internet age. Specifically this research has three objectives: This poster will report on a sample of 80 MySpace users and their several thousand friends.
A Case Study Online learning or e-learning is becoming an emergent learning method that several educational institutions have deployed at their organizations. Initial achievements of online learning environments have partially proved its outstanding features. Ho- wever, a comprehensive evaluation of the existing online learning systems is neces- sary, especially effective evaluation of online learning environments compared to traditional learning environments. The evaluation of the online learning program was done at an undergraduate program of Economics at one university.
The students took both a traditional course and an online course at the same period. Anhand einer Fall- studie werden die ersten zwei Ebenen des Modells exemplarisch dargestellt. Die vier Ebenen umfassen folgende Komponenten: Die in die Analyse eingeschlos- senen Studenten nahmen gleichzeitig sowohl an klassischem Frontal-Unterricht als. Das Ergebnis aus der Analyse der ersten beiden Ebenen zeigt, dass E-Learning bessere studentische Ergebnisse erzielt als ein traditioneller Lehransatz.
Paper presentation late submit Model Assisted and Model Based Inference in Web Surveys Web surveys have become popular in social sciences because of the great flexibility of web questionnaires and the relatively low variable cost of individual interviews. By the way, to obtain valid inferences in web surveys is made difficult by the fact that most samples are affected by massive non-response and under-coverage or are non-random at all. Inferential techniques such as the use of propensity scores have been proposed.
In this paper we illustrate how the performances of the esti- mators based on propensity scores correction may be improved whenever auxiliary information is available at the population level. In the first place, when we have a probabilistic sample propensity scores may be used in combination with calibration correction to obtain estimators with nice randomization-based properties. Alterna- tively, when the sample is non random, such as those arising from voluntary panels, randomization theory does not apply anymore and inference should rely more expli- citly on models.
Estimators based on predictive inference, along with their variances are discussed. Some short discussion of practical implementation issues are also discussed. The various estimators discussed in the paper are compared by means of simulation exercises. Theoretical Back- ground and Practical Recommendations.
A present challenge for organisations in higher education is the integration of inter- net based technologies to support learning, teaching and administration processes. In this context, universities plan to generate a pedagogical and economical over- value by implementing E-Learning technologies. To achieve these objectives the organisation-wide use of E-Learning technologies is essential.
May | | Elang Capsa
But in practice the application of these technologies varies. While some teachers have been continuo- usly using E-Learning technologies for many years, others just start to explore the potentials of E-Learning for their daily work. In addition to these a third group of teachers categorically still rejects all kind of technological innovations.
That means systematic Change Management is essential in order to integrate E-Learning cul- turally and socially into an institution and to increase the acceptance of teachers facing the use of technologies. Adoption-, Motivation- and Consumer Research. This point of view will help to understand the adoption of educational technologies by teachers in Higher Education.
It will be demonstrated how these different patterns of technological use are developed and that resistance and uncertainty regarding technological innovations are common phenomena. The presentation reflects the state of the art of current research. A model will be introduced to describe the adoption of E-Learning technologies by teachers in higher education. Furthermore, this model of adoption is particularly suitable to help future Change Agents to de- velop Change Management strategies focussed on specific target groups in order to support the cultural and social integration of technologies.
Starting by a description of the theoretical basics for the explanation of the adoption behaviour practical recommendations will be deduced afterwards. In this context measures and strate- gies will be introduced that may help to develop acceptance and competencies of teachers with technologies while integrating E-Learning into their teachings. By presenting the theoretical background of E-Learning adoption the paper will have.
In addition it supports the integration of E-Learning technologies into universities by derivating practical recommendations. Mobile Data Collection Presentation: Results from a Randomized Field-Experiment Socio-demographic characteristics of interviewers have a potential biasing effect on data quality. Evidence from the literature suggest, that sensitive items — especially questions on gender-related topics — evoke gender-of- interviewer effects.
Sometime effects are predominant in opposite gender settings where interviewers of one sex administer a survey to a respondent of the opposi- te sex, sometime scholars observe reverse interrelations. So far it remains unclear whether these effect occur because respondents are prone to measurement error on the reporting stage social desirability or whether the gender or the interviewer modifies the perceived question meaning.
In recent years, Web surveys have become a standard survey mode. So far, online questionnaires resemble their paper counterparts to a great extend: However, compared to paper and pencil questi- onnaires Web surveys allow for more rich communication with the respondent: As a result some Web surveys make use of a humanized interface, e.
Earlier studies could demonstrate that those low-intensity humanizing elements have no or only marginal effects on the responses obtained. Accordingly, in this study we This should enhance the social presence of a human in the survey situation, which in turn should induce more pronounced reactions from the respondents in response to theses humanizing factors. The paper reports results from a field-experimental study on the impact of video support in Web surveys on data quality.
Within a Web survey among university stu- dents a standard interactive online questionnaire was used. A random sub-sample answered a version of the questionnaire that consists not only of written questions but also of corresponding video files of interviewers reading the questions to the re- spondent. The survey covered a variety of questions on relationships and sexual behavi- ors including several highly sensitive items on sexual practices, sexually transmitted diseases and the like.
In the presentation we will assess the impact of the gender of the interviewer in relation to the gender of the respondent on standard data quality indicators: Preliminary finding sug- gest, that the video in itself does not affect data quality negatively. However, for highly sensitive questions and topics that relate to the self-presentation of the re- spondents in front of an opposite-gender interviewer, gender of-interviewer effects are to be observed.
VAS a plain horizontal line with both ends anchored produce data on the superior. Nevertheless, by far the most frequently used type of scale is the RBS, even though it only provides a fixed number of discrete categories, resulting in ordinal data only. On a horizontal line respondents use a slider to choose between a discrete number of options. In our Web experiment we evaluated the influence of these three scales on the collection of data and their quality.
Respondents were randomly sent to one of the three scales. We examined various indicators for data quality: Data and paradata mostly follow function rather than appearance. Zwischen diesen beiden Antwortformaten finden sich SRS. Daten und Paradaten zeigen, dass die Funktions- weise und nicht das Erscheinungsbild den entscheidenden Ausschlag gibt. Online Access Panels Presentation: Respondent Burden, Cognitive Depth, and Data Quality Visual analogue scales VAS; in our study plain horizontal lines with verbal anchors at each end have proven to be advantageous in comparison to measurement with discrete scales like radio button scales or slider scales.
On the surface, both findings seem to indicate problems for VAS-based measurement: In general, response time is suggested as an indicator for respondent burden. But there are also opposing explanations. Higher response times may indicate deeper cognitive processing - in most cases a desired effect. Item nonresponse can also be positive, if it represents fewer cases of satisficing behavior see Krosnick, ; Reips, To be able to decide whether higher completion times and more items with missing data values are indicators for desired or undesired processes preceding a response we conduced a second Web experiment.
To assess respondent burden, we directly asked respondents about the perceived time needed to answer the questionnaire. Secondly, we implemented an inventory on the flow experience Czikszentmihalyi, perceived with either scale. Based on the results, we call the general assumption into question that respondent burden is correlated with the time needed to answer a questionnaire. In the presentation, findings will be discussed in light of measurement error and the question answer process suggested by Sudman, Bradburn, and Schwarz Visuelle Analogskalen kontra Kategorialskalen: Andera Gadeib, Catherine Genter [the ideas research group] E-mail: Mixed Mode Studies Presentation: This presentation will cover the power of projective techniques used online, and how these techniques add value to research results by improving consumer engagement, while increasing return on involvement and ideas.
Pho- tos, music, colour, and many open-ended questions are among the techniques we use to uncover deep and true insights. In the presentation, we will specifically look at: Specific projective techniques that we will address include the use of colour, photo sorts, brand perso- nalities, sentence completion, and other techniques. We will also speak to our usage of brand-specific emotional cues, how we select the stimuli, and how interesting questioning approaches and engaging stimuli can create powerful results.
We will take the audience through the questionnaire design, the projective techniques used, the programming elements involved, and the study results. Paper presentation Case Study.