Develop a signature idea that your bakery is known for. Examples include monthly specials based on customer votes, a signature item you are known for or special deals and offerings each day of the week. Put these tips to use—and increase your traffic—just in time for the sweetest holiday of the year! Download our free posters you can customize below. Free Samples A little generosity pays off—give customers free samples.
6 Tasty Marketing Ideas For Bakeries – Simple But Effective
Get Involved in Your Community Events: Increase brand recognition by hosting events. Partner with a non-profit in your community and host a fundraiser where a portion of your sales benefit their cause. Customers will feel good about supporting both your bakery and the community. Charge for ingredients and time in exchange for teaching community members about your craft, showcasing your expertise and making lasting connections.
50 Creative Bakery Marketing ideas & Strategies
Connect with businesses in your community that might be interested in carrying your goods. With skilled labor in short supply, restaurants and caterers often look to local bakeries for specialty menu items.
- 6 Tasty Marketing Ideas For Bakeries – Simple But Effective.
- 5 Ways to Drive Sweet Bakery Sales | General Mills Convenience and Foodservice.
- Come Fly With A RAVEN.
- Hänschens Badereise: Christliches Kinderbuch (German Edition).
For instance, you can label lemon cream cake samples as "bits of lemon dream. It is hard to resist a bargain.
Additional menu
Offering discounts on items nearing their expiration date is a great deal for frequent customers. Advertise your discounts in a weekly circular and in a mass email list of customers.
Modern Baking states that bi-weekly email advertising is essential in keeping customers in the loop and coming in to your store. Take advantage of the season to appeal to tastes when you are featuring particular products. For example, in the summer, you can market your strawberry shortcakes at a discount. In the fall, you can offer pumpkin and sweet potatoes pies in the autumn, and then shift to red velvet and coconut cakes during the winter holidays. Include pictures of these items in your circulars to further tempt potential buyers.
Invite a local food writer to visit your bakery and sample various items.
Create small versions of your most popular sellers, such as mini muffins and little fruit parfaits. Provide the writer with a well-lit area to dine, and provide plenty of tea and water.
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Set out a little table to display the delicacies and give your guest space on which to take notes. Do not coddle the food critic too much, though, since she might feel you are trying to buy a good review, according to Food Service Warehouse. Treat her well, but let the goods do most of your talking. Hopefully, you'll find a wonderful review in next week's paper or on her online posting.
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- Marketing Ideas for Bakery Products | Your Business.
Take baskets of individually packaged goodies for sale to the local businesses in your area.