I forced myself to read the whole thing. I won't speculate as to why. The listed author is according to his bio a PR consultant, and the sections themselves are written by at least eighteen contributors in the industry listed in the introductory material.
The chapters vary wildly and, while at least two chapters were comparatively interesting and just this side of enjoyable, the rest are meaningl I was expecting it to be dry reading, but this book is garbage of an entirely different nature. The chapters vary wildly and, while at least two chapters were comparatively interesting and just this side of enjoyable, the rest are meaningless repetition of corporate-speak nonsense the kind of language I thought only existed in parody and unsolicited opinions about Y2K.
Beginning with a forward by a barely-awake Richard Branson sales pitch for Virgin; otherwise appears to have little or no awareness of what he's been asked to write the forward for and bookended by desperate yet halfhearted pleas for "young graduates" to pursue careers in the freight forwarding industry, the book is jarring and repeaty. Wish the editors were there any?
Certainly not Sales told us once and left it out the other nine times. Poorly-edited in every way.
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Content is pasted together haphazardly. Writing styles change constantly, and almost none of them are good. The chapter on "technology in air freight" is a masterpiece, with the self-proclaimed "old-school"-and-definitely-not-a-"grumpy old man" author studiously failing to predict the recent past in computing. In one chapter, an entire subsection is repeated verbatim.
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As I was reading I considered keeping a file of particularly menacingly-bad quotes, but it quickly became apparent that due to the sheer volume of candidate material curating such a list would consume far more time than reading the book itself. Mostly I texted them to my friends and yelled a lot into empty rooms.
Don't subject yourself to this.
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The Air Logistics Handbook : Michael Sales :
Write a review Rate this item: Preview this item Preview this item. The air logistics handbook: London ; New York: English View all editions and formats Rating: Subjects Aeronautics, Commercial -- Freight. Logistique organisation View all subjects More like this Similar Items. Printed in Black and White. Excellent customer service response. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra.
The air logistics handbook : air freight and the global supply chain
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