- 5 Reasons Students Should Be on LinkedIn.
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Remember that being overly promotional can have its downside. According to the Sprout Social Q3 Index , The content you produce should be compelling, entertaining or helpful to your audience. People know they can get an elevator pitch on your website or ad. Highlight your brand values, identify your audiences and create a space that is unique to your company. The last thing you want to do is hastily post something to Facebook for the sake of publishing content. Planning content means you put more effort into the quality of a post.
How to use LinkedIn for marketing b2b - RedAlkemi
This gives you a higher chance at engaging and inspiring your audience. Easily view, monitor and maintain your Facebook publishing with the social media calendar view. With our scheduling tools, you can set up posts across all networks and build your Facebook content for weeks in advance. Save time and plan ahead with a tool that makes it easy to manage and publish all at once. Check out our guide on how to create a calendar below!
What is LinkedIn Used For?
Maybe you read the previous section and thought—nice idea, but it seems like a lot of work for little payoff. However, you should always put more effort into your social media strategy than what you expect to get in return. You have to earn it. But there is one shortcut to get there a bit faster—social media advertising. Specifically on Facebook, there are more than 4 million advertisers with just an average click-through rate of 0. Advertising on Facebook is simpler, but not easier. You still have to effectively build your brand and showcase it perfectly with ads.
For starters, you want to stay within your allocated weekly or monthly spend with Facebook to avoid over exposure and useless clicks. Each search method has its own benefits, but they all utilize information provided from your profile page in some way. You can also use this moment to invite friends who are not on LinkedIn to join.
Finding your contacts is just the beginning. The real benefit of LinkedIn is creating your own powerful network of contacts and connections. In order to gain connections, you must invite desired members to join your network.
What is LinkedIn Used For & How Can It Benefit Me?
LinkedIn also encourages you to only connect with people you know or have met. LinkedIn has rules and laws for contacting people within the social network. Any time you wish to contact second or third-degree connections connections with people you know , you must use special LinkedIn tools called Introductions, InMail, or OpenMail. Since you cannot directly message second and third-degree connections, you must use different tools on LinkedIn as a form of permission. If you want more, you have to upgrade to the premium account.
These introductions work as a bridge, connecting you with the person you wish to connect with. To send an introduction request, you must find a direct connection with the person you want to contact. Then you must send them your introduction message and ask them to forward it to said contact. If they decide to forward it and the desired contact accepts, you then have the option to send an invitation to join your network.
At any point in the chain, your invitation can be blocked or denied by either your direct connection or the desired connection. Like all social media platforms, LinkedIn is a tool, one that you can use to advance your career the subject of this post or waste massive amounts of time.
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Used correctly, however, LinkedIn can have immense benefits to you as a student. While the best way to do this is to create a personal website , LinkedIn is an easy way to establish an internet presence that people can see when they search for your name in Google or want to connect with you after a networking event more on how to use LinkedIn for networking below. While my personal website comes up first all according to plan , you can see that my LinkedIn profile shows up second. Resumes are still an essential part of the modern job application landscape, like it or not.
The introduction of LinkedIn, however, has changed the game a little bit. While many employers will still want a PDF copy of your resume, plenty are also happy to use your LinkedIn profile in place of one. And even if they do want a more traditional resume , employers will likely still review your LinkedIn profile to get a broader picture of your experience, professionalism, and skills. Some employers now go a step further than asking for your LinkedIn profile in place of a resume and actually let or require you to use LinkedIn to apply for the job.
Employers may be using LinkedIn to learn more about you, but you can also turn the tables and use LinkedIn to research companies or people you want to work for. Companies also tend to post press releases and other news on their LinkedIn pages, which can serve as a conversation starter and major credibility booster for an interview. Finally, you should be on LinkedIn in order to connect with the vast network of people with whom you already have something in common.
Alumni who are far more senior in their careers or even own their own companies. Alumni who would love to give career advice to a student like you or maybe even offer you an internship. And not just creating any old LinkedIn profile—creating a kickass one that will impress recruiters. Have your college career center take it for you.
Yours probably has something similar.
Just offer to buy them lunch in exchange, and they should be happy to help. Once you have the profile picture, you can get to work creating your profile. LinkedIn will guide you through this process, but you should take some of its suggestions with a grain of salt. The one section you should be sure to fill out, however, is your intro. You should spend the majority of your initial setup time working on this section.
After that, you can add further details as necessary. Just make sure you use that name consistently across all application materials and communications with prospective employers. What should you include in your headline? Start with a description of what you do, and then make it more specific. This section allows you to show people where you currently work and what you do there. How do you go about adding and describing that?
Filling out this information is fairly straightforward. Once you have that basic info filled out, you should write a description of the job. This can be much the same as your resume. From there, you can choose if you want to update your headline and notify people in your network about the job change. As a professional, however, you need to be careful who you notify.
The same principles apply to previous work experience. Be honest, and focus on the results of what you did rather than the job duties. This section is essential; do not neglect it. But it will help LinkedIn suggest job or internship opportunities within your area, as well as assist you in joining relevant local groups.