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A conceptualization case for a German logistics cluster. Jan Technological Forecasting and Social Change. A more volatile and uncertain world today puts a premium on companies possessing foresight capabilities [e. As the industry at the center of globalisation, logistics is especially vulnerable, yet its efforts on strategic foresight is lagging behind compared to other industries — not at least due to the large prevalence of small- and medium-sized enterprises SME.

The result of the project will be the prototype of a collaborative online platform that combines three innovative supporting tools for futures-oriented decision-making in a foresight support system [cf. The project first underwent a rigorous multi-method requirement analysis. At the moment the project is progressing according to plan, with two of the prototype applications already in programming. A Delphi-based risk analysis — Identifying and assessing future challenges for supply chain security in a multi-stakeholder environment. Nov Technological Forecasting and Social Change. Securing the Supply Chain.

Securing the supply chain Strategies to help companies take an active role in improving supply chain security. Trend database design for effectively managing foresight knowledge - a sophisticated FTA content base architecture to enable foresight processes.


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Collaborative foresight as a means to face future risks - an innovative platform conception. Providing data storage and data warehousing to enable the re use of foresight activity results [16] [17][18]and the support of collaborative decision-making, analytical modeling, multicriteria methods and simulation are all examples of the use of ICT in support of the strategic foresight processes [19][20][21]. Despite all these examples, currently there is no comprehensive set of ICT tools to holistically support various activities in strategic foresight [9,22,23]. A holistic approach to strategic foresight: A foresight support system for the German Federal Armed Forces.

Concerning rivalry Porter argues that intense domestic competition forces companies to innovate in order to be better than the other rivals are.

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And that "domestic rivalry becomes superior to rivalry with foreign competitors when improvement and innovation, rather than static efficiency, are recognized as the essential ingredients for competitive advantage in an industry" Being surrounded by strong related and supporting industries at a local or regional level can improve the competitiveness of firms.

There can exist a vertical support, which means that there are other internationally competitive suppliers. These can deliver components more cheaply and faster. But also a horizontal support is important for competition, because related companies can share activities and stimulate competition. Such an area is called a cluster. The best example for an existing cluster is probably the Silicon Valley in the US.

The next chapter deals with an example of an intentionally created cluster in Germany. In Porter's diamond there are also influences of the government and of chance. Concerning chance it played especially in history a major role. This is a very general definition of culture. Trompenaars 15 differentiates different levels of culture. All these levels of culture have different influences on each of the determinants of the diamond. The corporate and professional culture have a significant impact on the firm strategy, structure and related and supporting industries.

Whereas the national culture has a strong influence on the factor and demand conditions. For example, if the corporate and professional culture is developed in a way that the whole company pulls together in order to increase productivity.

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Or if the national culture is a rather sophisticated culture than it has a positive effect on the education of the people living in this culture. Due to the fact that the globalization nullifies general competitive advantages, the more important are the specific competitive advantages of regional clusters. Because of this importance I will illustrate the creation of a regional cluster in Germany in the following chapter.

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He describes their advantages as follows: The main goal is to create Under the roof of the Wolfsburg AG there are four main departments: The InnovationCampus supports foundation and development processes of young companies by consulting, coaching and supporting them. Renting offices in one building offers them to profit from the network.


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The foundation of companies startups has an effect on two determinants of the diamond: The rivalry, and the number of related and supporting industries increases. As mentioned before, this will force the companies to innovate more.

Aspects of Competitive Advantages and Regional Clusters

The LieferantenAnsiedlung wants to increase the settlement of automobile supplying industries, especially those of the automobile development and production. Not only VW but also the suppliers will profit from the cooperation and the networking. This, of course, has an effect on the determinant of supplying industries. The car components can be delivered to VW more cheaply and faster.

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Various leisure and entertainment activities for the whole family, as well as tourist attractions will be offered. This does not only create jobs in the service sector, but also improves the life quality of the employees working in Wolfsburg. The ErlebnisWelt Wolfsburg positively affects two determinants of the diamond: The demand conditions are affected because there will be more sophisticated people living in Wolfsburg who are demanding more and more from the companies.

And the factor conditions are affected because the motivation of the employees living and working in Wolfsburg will be increased. The PersonalServiceAgentur is a complex service company, which tries to bring together the labor supply and demand on the market. Additionally it will offer an integral and individual service for employees. This also has an effect on both determinants mentioned above. What should not be neglected is the influence of the state in this project.

Both support this project not only with financial aids, but also by providing an advanced industrial area with a promising future. The creation of a regional cluster, like the Wolfsburg AG, is only possible if the people in that region have an open-minded culture, that fits the economic idea. The explanation of international trade by the conventional theories is not wrong, but due to the globalization, incomplete, and not up to date.

Porter tried to complement the theories by a challenging work on competitive advantage. As I have shown, regional clusters provide an advantage which can outweigh threats of globalization: So Wolfsburg is one of the towns which recognized that supporting the most important branch of the region could stimulate the whole economy of this particular region. Internationales Management in Corsten, H. Techniques for Analyzing Industries and Competitors, English - Pedagogy, Didactics, Literature Studies.

Communications - Intercultural Communication. English Language and Literature Studies - Linguistics. Politics - International Politics - Topic: Business economics - Business Management, Corporate Governance. Business economics - Miscellaneous. Fordern Sie ein neues Passwort per Email an. Table of Contents 1 Introduction 2 Conventional Theories 2. Bibliography 1 Introduction Today, the competition in many industries has internationalized. Graphically they form a diamond as shown below: Abbildung in dieser Leseprobe nicht enthalten 3. The Wealth of Nations, ed. Edwin Cannan, New York: Organizational Culture and Leadership , p.

Riding the waves of culture , p.

Cluster types. A typology of regional networks and their characteristics

Intermediation von Wissen in regionalen Clustern. Teaching Intercultural Communicative Competence with a Textbook. Conflicts - The beginning of destructi Phraseology in Intercultural Communication. Stereotypes in Intercultural Communication. Intercultural Communication and International Marketing: Stereotyping as a phenomenon in intercultural communication.

Is the study of Intercultural Communication Applied Anthropology? Intercultural Communication in Business Contexts. Regionale Cluster als Standortvorteil. Intercultural Communication within the Tourism Industry.

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