Consultants
Other Authors Jagoda, Karen A. Physical Description p. Subjects Internet in political campaigns -- United States. Advertising, Political -- United States.
Contents Machine derived contents note: Part I Election An Insider's Vew, Joe Rorhstein. Chapter 14 Coming to America's Inbox: Carol Darr 95 Part II View online Borrow Buy Freely available Show 0 more links Related resource Table of contents only at http: None of your libraries hold this item.
Digital Politics with Karen Jagoda
Found at these bookshops Searching - please wait We were unable to find this edition in any bookshop we are able to search. Jagoda, Editor , documents how attitudes changed about the convergence of the Internet and politics from through the election. Until only recently, the Internet played no role in campaigns as television advertising, direct mail and phone banks took the vast majority of campaign budget dollars. By , candidates effectively used Internet tools for fundraising, persuasion, and mobilization.
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The focus of this collection of provocative essays and research from a broad range of leading political online strategists and Republican and Democratic insiders is on the most effective use of online tools in order to better allocate valuable campaign resources. Candidates, political strategists, campaign mangers, media planners and buyers, fundraisers, grassroots organizers, public affairs experts, Web publishers, political scientists, and entrepreneurs will gain insights into this new political landscape through the lessons learned and predictions from some of the political and advocacy online pioneers of the 21st Century.
- Leaving A Legacy/ Notes To My Children.
- Digital Politics with Karen Jagoda.
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- Novena a San Pablo (Spanish Edition).
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There was a problem filtering reviews right now. Please try again later. I am one of the contributing authors. However, I had not read the other entries before and found the breadth of opinion covering several political cycles very helpful.
I lived through most of this and even I learned things I didn't know before. Everyone interested in the topic of online politics and government from hard core academic interest to mere passing curiosity will find something to interest them in this book. My only thought might have been to order the chapters from earliest to current electoral cycles -- although it was interesting to peel away the layers going back to each previous electoral cycle to see which predictions stood the time test. The predictions of online voting and widespread campaign ads on the Internet did not really happen yet.
I'm happy to report that my predictions about acts of drive by democracy seem to have held up pretty well. But that's for you to decide. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway. Set up a giveaway.