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As a small business owner, I know how difficult it can be to close sales. You've done the homework and met with the client to discuss specifics.

Own the Zone: Dominate the Competition

Everything was going well until it came time to close the deal. When potential clients spend time prospecting professional services, they want to know what you're going to do for them - how you're going to solve whatever problem they've brought to you for aid. In my personal experience in terms of being a client, I've seen far too many salespeople approach me with their end goals in mind rather than mine. I don't hire someone to help them, I hire someone to help me otherwise I wouldn't bother. Allan Colman's Own the Zone helps teach you to lose that mindset by providing simple and straightforward strategies to strengthen your close and better your chances of walking away with a deal in place.

Included with the information are "mini-labs," exercises designed to walk you step-by-step through the process of choosing prospective clients, preparing for client meetings, developing opportunities, and fine-tuning your "unique positioning statement," that is what sets you apart from other companies in your field. This is by no means a comprehensive list, and I recommend this book as a good place to start if your sales skills are lacking or need a re-adjustment.

My one issue with Own the Zone is the tone of the book. Certainly, it is written for professionals, but it's very dry my one big issue with most books written for professionals even if the information is solid and relevant. Overall, I recommend this book as a good place to start if your sales skills are lacking or in need of a readjustment.

I've been working in healthcare for the last 13 years all over the world as a military Veteran. Soon, I'll be moving back to my hometown, and will need a new job. After some serious soul searching, I have decided to pursue a career in sports marketing and sales. I took a sports marketing course in grad school, but it didn't spend a whole lot of time discussing sales. I purchased this book just to get an idea of the job expectations my employers and potential clients might have.

It turned out to be a fantastic resource that has encouraged me to proceed with my career change.

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What I found great about this book was that the author actually addresses many of the opinions that I have about sales people when I'm the customer. I didn't realize that putting myself in the shoes of my clients would actually help my chances of closing the deal. The book also gave helpful tips on lead generation for professional services, another area I was concerned about.

My anxiety has lessened, and I feel much more confident about applying for entry level sales positions. Whether you're a seasoned veteran, or newbie like me, this book is a great resource to have in your professional library. You have an excellent marketing plan. You have all of the requirements in place to be successful in your business venture. Coloring outside the Lines. Thriving in Uncertain Times. How to Talk to Anybody, Anytime, Anywhere.

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