By Adrianne Pasquarelli - Yesterday.
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Sorry, Virginia, not only is Santa pretend, but as many know, in Coca-Cola gave him his great consumer makeover, shaping him into the jolly big-bellied fella we love today. Less known, however, is that the beloved Christmas mainstay who lights Santa's way, Rudolph the Red-Nosed Reindeer, was invented by an American ad copywriter in Rudy's creator, Robert Lewis May, wrote for Montgomery Ward aka Monkey Ward , the first mail-order catalog business, which by the late '30s had grown into retail stores.
Today, it's once again a catalog-only online retailer. MW was giving away coloring books to kids at Christmastime when it decided to create its own in-house booklet, both to economize and build in-store traffic. May was told to write a tale about an animal. Businesses must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page.
There are plenty of paid tools to help you do this, as well as some free ones. Shortstack offers a number of free contest templates, so long as your page has under 2, likes. Pagemodo also has a free option.
Many third-party Facebook contest apps offer free versions, but your options with them are limited. Some businesses have asked — why should I have to pay to ensure that my post is seen by users who are my followers? If a fan of yours happens to be looking at their news feed when you post your story, they are likely to see it, but even then there is no guarantee if their news feed is swamped by other posts.
5 Most Common Advertising Techniques
Facebook Promoted Posts are shown to existing fans, with an added option to reach friends of fans. While the flat rate simplifies the process, Promoted Posts lack the targeting options offered by other Facebook ads. If a user sees that three of his friends like a certain page, he is more inclined to pay attention.
The goal of Sponsored Stories is to have a user take the same action as their friends. Sponsored Stories get preferred positioning, capable of appearing in news feeds and the right side bar. Sponsored Stories is also the only ad format available on mobile devices. Facebook Sponsored Stories can be created easily through the Facebook ad create flow. Open Graph Sponsored Stories with a customized call to action require advertisers to use a third-party provider.
Billions of interactions are posted with Facebook Open Graph every day. Businesses can create third-party apps that connect to a user and post a notice on Facebook when a user performs a specific action with the app. Virtually any time a site or app prompts users to sign in to Facebook, it has something to do with connecting the user with the Facebook Open Graph. Spotify is a great example of how Facebook Open Graph becomes a powerful Facebook marketing tool.
This is followed immediately by a permission request, which many users click through with little thought. Pic borrowed from Justin Lafferty of AllFacebook. Notice that users are given a variety of options — they can like the song their friend is listening to, listen to the song themselves, or star it as a favorite in Spotify. Many Facebook games make frequent use of Facebook open graph actions, posting a notice when a user has completed a level or won an achievement. Open graph actions are being categorized as a new type of consumer story, taking advantage of the word of mouth phenomenon.
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- 5 Most Common Advertising Techniques | theranchhands.com.