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They wave me off, and patiently wait for me to come home again. Tell us about the Susan Southerland Secret.

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I soon realized there were four types of purchasing and planning personalities. That is how I developed the Susan Southerland Secret. Based on strengths and weaknesses, those personalities fit into certain categories. And, based on what those categories are, that is how you successfully sell a service to them. What are you working on now? I have a lot of speaking engagements. Entrepreneurship could be a wonderful way for them to live their lives.


  1. Caperucitas (Spanish Edition).
  2. The Susan Southerland Secret: Personality Marketing to Today's Bride by Susan Southerland.
  3. The Susan Southerland Secret: Personality Marketing to Today’s Bride – Wedding Market;
  4. The Secrets of Susan Southerland!
  5. The Susan Southerland Secret: Personality Marketing to Today's Bride.
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  7. Special offers and product promotions.

I really like inspiring other entrepreneurs. Speaking has been a wonderful fit for me.


  1. .
  2. Primary School KS2 (Key Stage 2) Maths - Multiplication and Division Practice - Ages 7-11 eBook;
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  4. Crimes et délits dans la vallée du fleuve Sénégal de 1810 à 1970 (Etudes africaines) (French Edition).
  5. RAIDers of a Lost Art: Reinventing the Art of Business Process Excellence!

I enjoy seeing what happens when I give advice to eager people who want to build their businesses. I also consult with corporations. I just got done with a consulting job for Loews Hotels to rebrand their wedding collateral and sharpen their sales techniques, and I consult with small businesses when they want to build a wedding and event business.

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I had so much help along the way. What does it take to become a successful wedding professional? It takes excellent listening skills, tenacity, and the ability to stick around when things are tough. Flexibility is important, so we are not afraid to shift with the changing marketplace and try things that are new.

Overall, just being an excellent listener is the key to success in business.

The Secrets of Susan Southerland | Wedding Planner Magazine

How is your business using social media? We do a lot with social media. Some people on my staff are excellent with Pinterest.

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Lists with This Book. This book is not yet featured on Listopia. As a bride one of Susan's actually and someone who would love to get into the wedding business, I found this book extremely interesting and insightful.

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I learned a great deal of useful information for myself in planning but also how I can, in my own hospitality related job, understand clients better. Lhw rated it liked it Jan 13, Ashlie rated it really liked it May 05, Janice Johnson rated it it was amazing Jan 07, Gwen Helbush rated it really liked it Jun 18, Hailey added it Jan 16, Alexander Midence added it Aug 13, There are no discussion topics on this book yet.

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