You should also include the video on property advertising sites such as domain. Another strategy is to set up an agency YouTube channel or Facebook page and upload enticing property marketing videos to these platforms directly.
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Invite clients to subscribe to your YouTube channel or to like your Facebook page so they can watch new videos as soon as you add them. As well as boosting the marketing campaigns for listed properties, video offers incredible opportunities for real estate agencies and even individual agents to market themselves and boost their professional profile.
Many savvy agencies and agents already post monthly market-wrap-up videos and the like on YouTube, and send regular content updates out to their database of clients via email marketing campaigns, newsletters, Twitter and other social media. There are endless possibilities for and benefits to using video as a marketing tool in real estate.
Facebook: Native Video Gets 10X More Shares Than YouTube
Why not show your target audience just how knowledgeable you are about your local property market and strategies for successful selling? Consider creating and posting short videos about the buying and selling process, local market performance and real estate trends.
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Watch which videos get the most views and use this data to help you plan future content that will build your standing and reputation across your target market. To find out more about how you can use video to market your listings, your agency and yourself contact Campaigntrack today.
Marketing real estate with video
Cathy Wever has worked as a journalist, content writer and editor for more than a decade. She has written on a wide range of topics, including health, education, finance and, of course, property.
Just how important is video? If you do use video, make sure that you use a tripod. It lowers the perceived value of the property and can damage your chances of properly marketing it. You might currently be comfortable creating real estate video tours, but you will.
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Start the video with you being on camera introducing yourself. This will go a long way to building name and face recognition. Turn on the ceilings fans on low.
How to best use real estate videos
This gives some movement in the room. Use a wide angle lens to be able to capture the space of the rooms in the house. Slowly pan the camera to reveal the space and try not to use the zoom at all. Make sure you have plenty of light in the rooms. Open the curtains and let the sunlight flood into the house.
Marketing real estate with video - Campaigntrack
Make your videos less than 4 minutes. Studies have shown that the shorter the video is, the more it will be watched. Our attention spans are only getting shorter these days. Use the street address in the title of the video this helps you SEO.