Check and see if yours does. Reddit is composed of a very tech-savvy audience that bristles at any obvious marketing tactics. To win at Reddit, share only truly awesome content, and post only to extreme niches. In Reddit, there are subcategories known as subreddits that deal with some of the narrowest, most specific interests in existence. Find your niche and dominate.
Be a Savvy Social Networker. Add Instagram in there too if your business is image-oriented. Also check out this list of easy Facebook marketing ideas for any type of business. Paid Discovery delivers users straight to your site, ready to engage. What works best on Stumble Upon?
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Photography, visual assets, and humorous content. Stumble Upon is pretty cheap compared to other paid ad structures. You can see the whole price list for detailed info. Infographics are insanely powerful marketing tools. If you have some understanding of Adobe Illustrator, try out these free vector kits that provide all the elements needed to make a stunning infographic. Not sure where to start?
22 Low-Budget Marketing Ideas For Small Businesses
They have beginner and advanced examples for you to browse through. Give New Life to Old Data. If your marketing budget it tight, you might not be able to always afford content writers to whip up content for your blog. There are a ton of data studies and stats available on the internet. While some of these studies may get initial traction, many often go unnoticed. Find a study that relates to your industry and polish it up.
8 Easy Ways to Bring New Customers to your Restaurant in - When I Work
Highlight the most important or interesting parts of the study , add images, crank out some charts, and make your own thoughts and predictions based on the data. For government data, check out data. Lounge About on LinkedIn. LinkedIn is a major social media site that is often under-utilized. We have more ideas to boost your business here. Partnering up with online food apps should definitely be a consideration as part of your restaurant marketing plan. Partnering with online apps encourages visitors to check out your restaurant through gamification and customer loyalty programs , which offer visitors a free purchase or discount for visiting a certain number of times.
You could also kick it old school and hand out punch cards. Yelp has tremendous power in the restaurant industry, and having a strong backing of positive Yelp reviews is like having a flock of golden geese — reviews from Yelp can do wonders for your business. For that reason, as a restaurant owner you should absolutely be proactive and dress up your Yelp account so it works for you, rather than against you. The other big thing to keep in mind when it comes to Yelp is how you handle feedback. If you get negative feedback, always answer in a polite, professional manner.
I have a whole section in my Complete Guide to Yelp post about how to handle negative reviews, but the nutshell version is to always play the gracious host. You may also want to consider contacting the reviewer privately for more information about any negative incidents.
- Fifty-Minute Hour (Bello).
- 22 Low-Budget Marketing Ideas For Small Businesses | WordStream;
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- First Time With a Werewolf (bbw, alpha werewolf).
Some business owners offer to send gift cards to Yelpers who have had less than favorable experiences, hoping to get them back in the door for a second chance. For most restaurants, local is the name of the game. Geo-targeting ads help you save money, ensuring that only users in certain cities or within a specific radius see your ads eliminating non-relevant clicks, which can cost you big ad bucks. Be sure to take advantage of these handy targeting features to get your best ads in front of your best customers. Having a strong Instagram presence is another semi-obvious but too important to ignore restaurant marketing tip.
Show off your storefront, get up close with your top dishes, and use this social media main stage as a place to play around with your brand identity.
For example, an all-natural health food store might try snapping pics of people kayaking, cooking, farming, or other activities you think your fan base will enjoy. Also be sure to have some fun with hashtags — whether jumping on the hype of existing popular Twitter hashtags like ThrowbackThursday or inventing your own, hashtags are a great way to have some fun with fans.
Instagram is a no-brainer for those in the food business — learn even more about Instagram marketing here. Use your email newsletter as a chance to celebrate your success, discuss new menu items, or share special discounts. Need some email newsletter templates or layouts? User-generated content lovingly dubbed UGC is a great way to develop personal and intimate engagement with users.
Consider awarding some random lucky contestants with a free appetizer or other prize! Hosting and promoting user-generated content shows customers that you appreciate them , turning occasional visitors into die-hard devotees. In an age of robotic customer service reps and soon to be self-driving cars, the human element is severely lacking. Show off your 5-star staff doing what they do best!
25 Restaurant Marketing Ideas: How to Market a Restaurant
Seeing happy, smiling employees does wonders for your reputation, as customers long to be served by joyful workers. If you already boost Facebook posts, are you doing it right? Most will create a post — and then immediately boost it. Pick the most recent one, and boost it.
- 25 Restaurant Marketing Ideas: How to Market a Restaurant | WordStream.
- Here She Lies.
- Like What You See?;
- Perfectly Matched: A Lucy Valentine Novel.
People are more likely to engage with posts that are popular. Great restaurant marketing ideas should always include public relations, too. Do media outlets know they can call you for a quote or insight when a food-related news story hits? For free, your contact info is added to a nationwide database. Reporters and bloggers can reach out when they need a quick quote or even a full-length article.
Want to boost staff morale, increase guest loyalty, attract new customers, and support a good cause? Try one of these charitable restaurant marketing ideas:. What event do you have coming up? Use Facebook Events to set up a free event. Facebook will automatically send free reminders about your event to anyone who RSVPs. Need quick, low-cost ideas for an event?
See these 11 easy theme night ideas. You can get a free, fast, no-pressure demo — just schedule it now. Get personal with your restaurant marketing ideas. Armed with your menu, head over to the businesses closest to you. Go yourself for the best ROI. Even just grabbing 3 menus from the host stand would work.