Why should people care about your perspective?
Once you have your book title, you can start organizing your content. Consider the layout of your eBook. Does your eBook take your readers on a journey or a process? Knowing how you want your audience to experience your ebook is a great way to determine the layout.
Schedule in your writing: Writing your first eBook is no small feat and can be more difficult than coming up with the idea itself. It requires commitment and consistency, so figure out what works best for your schedule and stick to it. Whether you write 1, words every morning before the sun rises or you stay up late with a cup of coffee and your laptop, find what results in productive writing sessions for you.
Try using the Pomodoro Technique if you need help with your productivity. Writing your first eBook can be a challenge.
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While having a writing schedule can help, staying focused will help keep you on track for creating a publishing process that will help you work towards your publishing date. Refer to your eBook publishing process, objective and goal s whenever you feel lost. You can either edit your work yourself or you can hire out a copyeditor through Upwork, Elance, or Fiverr.
When editing your eBook, aim for clarity and make sure all grammar and spelling is tidied up. Format your eBook for multiple devices: You can also offer your files in multiple different file types, so customers can choose what they prefer. You can also hire someone on Fiverr or Upwork to do this for you. Design your book cover: When designing your book cover, take a look at the top-selling books in your niche. While you can design your own, hiring a designer is always an option.
Or you can find free images at sites like Unsplash and Pexels, which provide royalty-free stock images for commercial use. Sell your eBook direct: Easily sell your first eBook directly to your existing audience using our professional online stores, buy now buttons and widgets, and links. Unlike Amazon, you have complete control over your customer relationship, including email addresses for email marketing.
Show behind the scenes: Showing behind the scenes can be used even after publishing your eBook. Ideas for marketing your eBook are countless , but consider book promotion to your email list, write guest posts on your eBook topic, use Facebook ads. Sell your eBook where your customers are: Determine whether your customers are most active on your website and social media, or if it might be better to direct them to your online store.
By self-publishing and selling your first eBook yourself, you build an ongoing relationship with your customers over time while building your traffic and authority. Having said that, Facebook Ads can be a super effective method of promoting your pre-launch ebook campaigns, get more Likes for your Page and raise awareness about your ebook. The ability to hyper-target your advertising to reach your exact demographic also makes Facebook Ads an incredibly reasonable ad spend.
How to Market Your Kindle Ebook in 10 Steps
Use Facebook Ads to drive Likes on your page and traffic to your email-gated pre-launch website landing pages. You can even send out pre-written emails to be triggered and delivered at timed intervals with email marketing automation campaigns. That way you can pre-plan your emails and not have to worry if you got busy with the many other tasks you have going on in your life and happen to, uh, forget to send out your bi-weekly or weekly messages.
The more people get to know you and your work, the more likely they will want to buy your book to support your efforts. Additionally, from a marketing perspective, email marketing automation campaigns keep building up the buzz about your book launch. If you can do it well, more people will be lining up to buy your book on that all-important first day. And, as mentioned above, the more sales you get in a short time, the better chance you have of getting noticed on a bestselling list. It does take about 24 hours for your book to go live on Amazon - and other sites like iBookstore, Nook Press and Kobo can take a bit longer.
Keep it private until the big day. Click on the landing page [ Once your book has been vetted through KDP and is live, make your ebook landing page public. You can make Google Adwords or Facebook Ads that link directly to your website, for example. Just like a traditional publishing house would, you should promote your ebook with a press release or at least an article on your blog announcing the official launch of your KDP ebook.
Pitch your book to publications that are read by your specific niche readership. You could also syndicate your press release through PR sites there are generally costs associated with these , or sign up for HARO help a reporter out to pitch your release when a journalist is looking for a story just like yours. Be sure to send out your announcement to your email contacts to share your great news and generate a buzz with people who are already interested in your work.
Send out your first email before your book is live. Let your engaged readership know that your book is just hours away from being shipped to the Kindle store. As soon as your book is live on Amazon, send out a second email , with a link directly to your NEW book! Over the next few days, keep sending out emails with your excitement.
If you received press coverage - brag about it. If a reader reviewed your book, tell people about it and encourage other customers to do the same. Promote your launch on all your social media sites too. Include the link directly to your Amazon page to make it easy to immediately buy your book. In fact, the marketing is just beginning. There are hundreds of ways to promote your ebook online.
#1 on Amazon: An Ebook Marketing Guide for Self Publishers
To persuade people to write good things about you, you could send out your ebook to review sites or ask your friends. Both of these are great methods, particularly the former. There are lots of great book review sites including reviews within the GoodReads site - which show up on certain ebookstores too.
Find your review sites within your genre and submit your book. There is a more advanced way to get reviews too. And those reviews will be from genuine fellow authors who already hold you in a good light. Create a landing page on your author blog, where writers in your niche can submit or link to their work. Let them know that you will review their book, and post that review on your blog with a linkback to their site and book page. When you offer to give reviews, you can also ask fellow self-published authors to reciprocate. The more you can connect with your community and niche of fellow self-published authors, the better marketing potential you have.
Example of a few reviews on the GoodReads site: I call it the virtual book tour. A virtual book tour is a pretty cool method of getting out the word for your ebook. It takes the concept of the old-school in-person book tour, removes the costly travel expenses, and gives you the opportunity to speak to more of your audience in a shorter time. A short time frame gives you a rapid, condensed hit to your book title and hopefully book sales. This can exponentially increase book sales and awareness.
Just like in a bricks and mortar bookstore, a great promotion can send your sales through the roof. Kindle has exclusive book promotion offers for its authors. Take part in these, when you can.
A few times a year or so , KDP authors can give away their books for free - for a limited time. Now, you may think this goes against your goals of making money from your creative work, but it actually helps to spread the reach to your readership.
Create great lead-gen campaigns
Free promotions are particularly effective if you have a series of books. Give away your first book for free and promote your additional books with images of your book covers on the last page of your free book. Another great promotional method is referral coupons.