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59 Seconds: Think a Little, Change a Lot by Richard Wiseman

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While the conscious mind is perfectly capable of analyzing a situation in a rational manner to determine the best course of action, it is our subconscious brain that has the ability to juggle the more complex problems and provide a balanced decision. This effect was repeatable and long-term. That being true, the benefits did not replicate themselves when similar tests were performed on infants.

Responding to what was little more than urban legend, education authorities in the states of Georgia and Florida actively promoted the exposure of babies and young children to classical music. One state, Georgia, distributed free classical music CDs to mothers of newborn children while Florida passed a bill that required day-centers in receipt of state funding to play classical music to their tiny charges on a daily basis. Apparently, we can all be described by five scores indicating where we fall on each scale.

The benefits of putting the unconscious mind to work are introduced in the chapter on Creativity. The text is peppered with occasional quizzes that the reader can easily take and score without becoming distracted from the message at hand.


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To further break up the text and emphasize his message, the author weaves in wisdom from Dostoevsky, Freud, Socrates and Ovid, among others. Richard Wiseman is a gem of an author. He successfully meets the challenging task of synthesizing simplicity out of the driest academic studies in human behavior. His prose is punctuated with just enough humor to keep the reader awake before there is any danger of falling asleep or losing interest. Best of all, he plows through a century or more of behavioral research and condenses it into conveniently digestible portions on how to change our lives, for the better, in less than a minute.

59 Seconds: Think a Little, Change a Lot

If the foregoing has been sufficiently creative, motivating and persuasive, you, too, can gain this wisdom by reading the book yourself! Get your copy of 59 Seconds: Think a Little, Change a Lot Amazon. His company, The Art of Charm, is a leading training facility for top performers that want to overcome social anxiety, develop social capital and build relationships of the highest quality.

Raised by a single father, AJ felt a strong desire to learn about relationships and the elements that make them successful.

59 Seconds: Persuasion

However, this interest went largely untapped for many years. Following the path set out for him by his family, AJ studied biology in college and went on to pursue a Ph. It was at this time that he began to feel immense pressure from the cancer lab he worked in and began to explore other outlets for expression. It was at this point that The Art of Charm Podcast was born.

The chapters cover practical methods for achieving success at: