Many public libraries across the United States have incorporated e-readers as part of the services they offer to local citizens.
Oxford University Press, While many of the issues that Maxwell and Miller raise will be familiar to those already initiated by other well-known environmental advocacy works, Greening the Media recycles these continually relevant environmental problems and refreshingly links them together within the structure of the capitalist global production circuit. For Maxwell and Miller, it is the material production, consumption, and disposal of information and communications technology ICT in specific that poses the greatest threat to the environment and human beings.
Throughout the book, the authors argue their case by carefully looking at each stage in the globally dispersed ICT production circuit.
In the process, they uncover abominable and toxic working conditions as well as despoiled landscapes, imperiled skies, and poisoned waters. Although the authors give a clear sense of how ICT production has always had environmental consequences, they also frequently refer to the various facets of neoliberal globalization that have exacerbated the problem.
Brand Reporting™
For instance, the advertising-induced consumer obsession with newness, deregulated labor markets, bureaucratic corruption, and corporate greenwashing[4] are just some of the features that Maxwell and Miller describe to illustrate what drives the modern ICT production circuit. Due in part to the efforts of anti-pollution and labor activists, corporations like Apple and Wal-Mart have sought to make their global supply chains more transparent to the public.
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Maxwell and Miller also evaluate current efforts to green the media. Given the habitual failure of policymakers to get corporations to significantly change their environmental and labor practices, as extensively outlined in Chapter Five, Maxwell and Miller first analyze individual strategies for greening the media. Surprisingly, they are not outright dismissive of personal strategies like green consumption.
Greening the Media not only reveals the dirty secrets that hide inside our favorite electronic devices; it also takes apart the myths that have pushed these gadgets to the center of our lives.
Greening the Media
Marshaling an astounding array of economic, environmental, and historical facts, Maxwell and Miller debunk the idea that information and communication technologies ICT are clean and ecologically benign. The authors show how the physical reality of making, consuming, and discarding them is rife with toxic ingredients, poisonous working conditions, and hazardous waste.
But all is not lost. As the title suggests, Maxwell and Miller dwell critically on these environmental problems in order to think creatively about ways to solve them. They enlist a range of potential allies in this effort to foster greener media--from green consumers to green citizens, with stops along the way to hear from exploited workers, celebrities, and assorted bureaucrats.
Ultimately, Greening the Media rethinks the status of print and screen technologies, opening new lines of historical and social analysis of ICT, consumer electronics, and media production. Toby Miller and Richard Maxwell take us into the electronic media's kitchen, and the food will never taste the same again. In a brilliant, even stunning, expose of the environmental practices and impact of media corporations, Greening the Media is one of the most important media books in years.
Greening the Media - Hardcover - Richard Maxwell; Toby Miller - Oxford University Press
Extremely readable and entertaining, this highly original and well-researched book should be mandatory reading for everyone with a cell phone or a flat-screen television. At just pages, it is thoroughly researched and clearly structured. Brian rated it really liked it Feb 16, Joy rated it really liked it Jan 11, Ryn Shane-Armstrong marked it as to-read Jul 13, Susan marked it as to-read Jul 17, Pauline marked it as to-read Dec 25, Derek marked it as to-read Jul 27, Lisa Phillips marked it as to-read Sep 06, Jules Wight added it Oct 22, Allison added it Jan 02, Brett is currently reading it Feb 20, Brian marked it as to-read Mar 14, Clari marked it as to-read Jun 04, Carolyn marked it as to-read Jun 05, Hannah Miller added it Oct 17, Mjhancock marked it as to-read Feb 29, Traci Evans marked it as to-read Apr 29, Katya marked it as to-read Sep 22, Jonathan marked it as to-read Oct 01, Cristal marked it as to-read Dec 05, Daryl Chritsensen marked it as to-read Feb 05, Joey marked it as to-read Feb 17, Rd marked it as to-read Mar 30,
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