Grooming Secrets For The 21st Century Male

Today, all that has changed. And this is true for many reasons.

Grooming and beauty industry, the ball is in your court.

Then there are year-old men who look as though they could genuinely pass for someone in their late 20s. This popular YouTuber is well into his forties and he looks fantastic.

How about Hugh Jackman? Smoking will instantly make you look about 20 years older. But seeing as you have the tools to stay looking your best. Seeing as other guys will be doing it.

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The old saying goes that you should do now, what you will wish you had done in 10 years. Okay, so what products can you use in order to make sure that you are looking and feeling your best? Their latest campaign advances the notion that men can show they care about others — and themselves.

The brand is working with the Toronto Raptors' Kyle Lowry and interestingly, he slips into the same narrative about grooming products enhancing performance. Make sure my body and mind are on the same page. Feeling good and smelling good so that you play good.

According to a Mintel survey , one in six men between the ages of 16 and 24 said advertising had made them feel more self-conscious about their appearance. She notes 90 per cent of men see their caring side as a sign of strength, with a further 86 per cent saying the idea of masculinity has evolved since their fathers' generation.

This is also reflected in their grooming habits. Adjacent to grooming, a brand that is truly breaking barriers for diverse portrayals of masculinity is CoverGirl. The cosmetics giant hired year-old James Charles as a male beauty spokesmodel a move that has unfortunately become controversial thanks to an offensive, racist tweet sent by Charles after the announcement was made.

Competitors Maybelline and Rimmel London have similarly followed suit with male makeup mavens of their own. Not since the days of '80s glam rock has gender been bent so openly with makeup.

I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand.

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I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can't wait to share with you all what we have in store, but trust me when I say it's gonna be real good.

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