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Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader. Hide Comments Start the discussion. Recruit marketing talent Get your role in front of over , marketing professionals when you advertise with Marketing Week. Latest from Marketing Week. We arm marketers with all the important numbers they need in order to tackle the week ahead. If participants could track them down while still at each location, they would win the pair. A down side to this approach is that the potential win reach was limited to only people in London at the right time.
Additionally, they set up separate social media profiles for the treasure hunt meaning people began following the campaign rather than the brand. Not too bad an attempt though for their first ever social media campaign. More details of the campaign can be found here. The campaign racked up an impressive 3. To assist participants they generated an online map that gradually zoomed into the precise location whenever the LGtickethunter was used.
The choice of prizes and format ensured the competition reached a large portion of their target audience. Security cameras will probably make a secret dig impossible. The search for Casque 4 has been completed! The casque was found in Cleveland in We have a partial write-up for the Solution to Image 4 and Verse 4 , but it could use more photos and more detail.
Please add any additional information you have! It will help us learn more about these puzzles and about how we can solve the rest of them. Wiki user Lori Sobota has provided a collection of photos showing the Greek Cultural Garden in Cleveland where the casque was found. The search for Casque 5 has been completed!
Just another bloody University of Brighton Blog
The casque was found in Chicago in We have a partial write-up for the Solution to Image 5 and Verse 12 , but it could use more photos and more detail. Casque 6 was almost certainly buried at the base of a tall pine tree on the grounds of the Fountain of Youth Archaeological Park in St. Searchers were meant to line up the water jets of a fountain with the white dome of a building "like moonlight in teardrops" and follow that line down to "the base of a tall tree. Casque 7 was almost certainly buried in downtown New Orleans on the site where the former St.
Charles Hotel once stood. The hotel, which first opened in , was once one of the major landmarks of the southeastern United States. It resembled the U. Capital building and had a dome that tourists could visit to look out over the whole city. After the first two versions of the hotel were destroyed by fire, the third St.
Charles opened in and stood for over 75 years until it was torn down in The destruction of the St. Charles Hotel sparked an outcry and led to the creation of new groups and new laws intended to preserve the historic architecture of New Orleans. In setting up his puzzle in , Preiss included an obscure quote about the majesty of the former hotel. Arrows along the edge of the clock face were meant to take searchers on either of two walking routes through the streets of the Central Business District from the Piazza d'Italia constructed in to the parking lot where the hotel once stood.
Charles was constructed on the site of the former hotel in In or , when Byron Preiss visited Houston to bury a casque, there was an antique steam locomotive Number prominently positioned on the southern edge of McGovern Lake in Hermann Park. Most of the locomotive was painted black, but the nose was a bright, shiny silver that made it visible from a long ways away.
Preiss used a line of sight starting at the nose of the locomotive and passing through a fountain to guide searchers to the burial spot on the far side of the lake. But in , the same year The Secret was published, the city repositioned both the fountain and the train, making the puzzle vastly more difficult to solve!
To understand how the area has changed over the past 35 years, see our Hermann Park history page. Amazingly, despite all the major renovations of the past 35 years, there is still a chance that the casque may be intact although the hiding spot has now been covered by a path. We have posted a very detailed Solution for Image 8 and Verse 1 that walks through the different clues and narrows the spot down to about a square yard. If you are interested in pursuing the recovery of this casque, you will need to somehow get the full and active participation of the Hermann Park Conservancy and Houston's Parks and Recreation Department.
At a minimum, you'll need to have a detailed plan showing how you'll do the dig, how you'll limit disruption to the park, and how you'll repair the damage to the path when you are done. Ordinary digging tools aren't going to get through the path, so you might have to rent something like a concrete saw or even a Bobcat mini loader to clear the surface.
It won't be easy or cheap but a dedicated searcher might be able to get it done. In particular, the "legeaster dog" seems like a very specific detail to confirm the neighborhood. It would be difficult to dig in a crowded downtown location without being observed, so that might explain why this is the only puzzle that tells us to "get permission to dig out. Those places would have made it far easier for Preiss to dig without being observed, but they would also make it less clear why searchers should get permission before digging.
The search for Casque 10 is focused on Lake Park in Milwaukee. Although the image appears to have many references to the downtown area, the reference to "92 steps" in the verse would appear to focus our attention directly on the Grand Staircase. We have identified a spot at the base of a tree that would agree with both the image and the verse.
We have a Proposed Solution for Image 10 and Verse 8. We need people to investigate the spot and map out the birch stumps along East Ravine Road. If it seems like the ground may have been left undisturbed, it might be worth trying to get the necessary permissions.
Just don't try to dig without permission. The site appears to have remained relatively undisturbed over the past 30 years, and the casque may be recoverable. We now have a Proposed Solution for Image 11 and Verse 3. We now need people to investigate the spot, get the necessary permissions, and do the digging. The site has no aesthetic or historical value, so it should be easy to get approval. Let us know how it goes! Don't try it on your own though.
People in Boston are understandably nervous about strangers digging holes, and the police have already been called to investigate searchers at this spot at least once. The search for Casque 12 has now narrowed to the base of a single street tree near the edge of New York Harbor. It appears that the tree may have escaped the worst of Hurricane Sandy in and the casque may still be recoverable.
The challenge now is to find a way to extract the casque without harming the tree. The most promising strategy would be to use an air spade to loosen and remove the soil. This approach would actually help the tree by undoing decades of compaction and allowing water and air to reach the roots.
If anyone knows of an arborist who might be willing to provide an air spade and handle the excavation, please contact us through this site. Only two of the 12 casques have been unearthed so far, but those experiences allow us to give some general advice to anyone who is interested in joining the hunt. The key thing to keep in mind in solving a journey puzzle is that none of the clues after the initial starting point were meant to be interpreted by armchair enthusiasts using 's tools.
There would be no point in sending people on the walk if they could simply "jump ahead" by interpreting a later clue. What this means for searchers is that, after starting along the route, all of the clues are going to be for small, innocuous features that wouldn't be mentioned in any guidebook.
There will be references to the number of steps in a staircase , or the name of a highway bridge , or the view across a lake , or the naming of paths in a community garden. What you won't see is any mention of a major tourist landmark that would have been on maps or brochures in The " compass " is not likely to be a well-known lighthouse. The " giant pole " is not likely to be a totem pole or other attraction.
The " object of Twain's attention " is not likely to be on any list of the first hundred things one might think of after researching the life of Mark Twain. The whole point is to reward exploration and the discovery of the obscure features one can only see at "see-level. With destination puzzles the situation is reversed. Many of the clues can only be solved by poring over obscure sources in a library. As far as we know, there is no public monument in New Orleans that includes the quotation about the St. Armchair searchers have made great progress on these puzzles, but even the internet has its limits when dealing with Preiss's convoluted way of making connections.
Phrases like " natives still speak of him of Hard word in 3 Vols " requires both some serious research and a willingness to make some jumps.
By posting new theories and new discoveries in a single, ever-lengthening thread, each forum created such a backlog of unorganized material that it was impossible for anyone to keep track of what had already been found. The thread at Something Awful, for example, started on May 31, and in less than a week had more than 1, entries.
That thread now has more than 5, entries, making it very difficult for new people to join the search and get caught up.
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The goal of this wiki is to present all of the discoveries in an organized way, so that searchers can quickly and easily see what is already known about each image and each verse. There are many photo albums on Flickr and PhotoBucket where people have posted images relevant to The Secret. Some of the better ones are:. Click on the map to see an enlargement.
For more maps related to the casque locations in The Secret, go to the Maps Page. All of the hunt locations so far involve waterfront cities and, in many cases, waterfront parks. Possibly it is coincidence or possibly there is a water-related theme that no one has fully explained yet. Thanks to Austin for the updated map! It's been a month since the Travel Channel show aired on January 17th and thing are finally getting back to normal around here.
But we've made some amazing progress over the past month and we've had some great contributions from new people who have joined the wiki and have quickly gotten up to speed. So to mark this anniversary of the "big surge," I'd like to recognize a few of our contributors who have really moved the search forwards.
Wiki user Chris Andrews did some careful investigations in Charleston and documented that a concrete slab was installed below ground level when the Maine monument was removed which is great to know but probably ends all chances of recovering the casque for Image 2. Amazingly, there is also a large and fairly clear tree trunk hidden sideways in Image 12 , but no one spotted it until wiki user Pizzoli pointed it out.
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We knew that Image 6 had lots of clues for Florida, but wiki user Halla4 was apparently the first person to point out that there is a very clear alligator lurking along the edge of the big stone. People have struggled for years to understand the weird objects on the right arm of the knight in Image 3 , but it took wiki user Drumman to point out that they form the shape of the North Carolina coastline. Palencar painted a picture of the spot with the pine tree.
The squares on either side of the Golden Gate Park map in Image 1 are city blocks and the fingers are pointing at streets. But if there are only two objects above the crossed arms, and both of them are shown in a way that clearly indicates a flip, then it seems very clear that we are meant to flip the upper half of the image from left to right. And that's what makes the solution finally clear.
Thanks to everyone for these and all the other insights on the wiki over the past month. I've tried to give credit where it's due in the above list, but if I got anything wrong, please let me know and I'll try to set it right. Keep up the good work! Careful and substantive contributions are always welcome! Your contributions can explain a theory, but you should avoid lecturing the readers or putting down other approaches. Be sure your contributions are always professional, courteous, and helpful to the search.
Data analysis: Hidden Treasure - Marketing Week
And, of course, remember that what you add may end up getting changed or removed by another wiki editor. That's how the wiki process works. If you want to add to this wiki, but you aren't sure where to start, please check our To Do List. If you want to add to this wiki, but you're nervous about using the wiki editing system, feel free to play around and experiment in the sandbox page. This page has been viewed times.
To turn text into a link, highlight the text, then click on a page or file from the list above. The image I enhanced to dpi was indeed done via photoshop, but was made up of around 30 different layers to enhance the existing art i. These dots can then lead to seeing things that are just not normally visible i. So basically you have to ignore these items as they are just the dots from the press where more ink is dispersed. Then on top of that, we have the scans, when scanning like this we get what we call moire effect Which I tried to reduce in image 1 at dpi, there are several techniques to remove it in Lightroom the moire effect produces lots of colored lines again, leading to images that just do not exist in the original image when zooming in.
So I would really recommend that we should just view the dpi images without zooming in too much and just look at the clues that are obviously visible. Can we reach out to the Artist somehow? That's what I thought you might have done. And, that's why I am personally avoiding Photoshop to scrutinize the images I don't trust my own eyes, in the first place. This is very good, I believe you are correct the verses do not necessarily need to be dealt with linearly.
Thanks for the great feedback! As for the Terminal Tower, I believe it was included so that locals would spot an easily recognizable landmark to connect it to their City. If you look at my Chicago solve link above, you will see the exact same pattern were the Water Tower is the furthermost visual clue from the rest. The same is true in San Francisco, whether you're rooting for Coit Tower or Sutro Tower, they are both far away from all of the other clues.
Any attempt to do that bascally makes a picture full of garbage and jaggy edges. So if someone has a dpi image that looks normal , it was scanned that way. So scan all you want, you wont find more accurate images than those that are online here in the wiki,. I have uploaded the San Fran image as a test in dpi to see if it makes any difference as I have an original copy and a scanner. Would be grateful for any feedback about whether it is worthwhile to pursue this! To anyone interested re the possibility of getting higher definition pictures of the images in the original book, I have uploaded image 1 San Francisco in TIFF format in 4 different dips , , and There is no option for my scanner.
Annoyingly they are mostly unrotated but I can't seem to be able to delete and re-ulpoad corrected ones yet. Hopefully this answers some questions some of you were asking, let me know if you think it's worth uploading others. Glad it was worth it! Generally not much groundwork I can contribute from Scotland so this is my two cents: Thanks for that, unfortunately the images are really choppy.