Our brands are among the most well-known and respected brands in the healthcare field: Son site internet www. Ines Lamens Medical Marketing. The AIRP four-week Radiologic Pathology Correlation Course offers excellent training for radiology residents, fellows and practicing radiologists from around the world: Comprehensive review of radiologic imaging offered five times per year Radiologic presentation of a broad range of diseases and their pathological basis from all organ systems and imaging modalities Expert faculty from some of the most prestigious radiology programs in the U.
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Our Interventional Oncology products are used to treat patients with liver tumours, and our Interventional Vascular products are used to treat patients with severe blood clots and patients with superficial venous incompetence. Specialty Pharmaceuticals includes acute care antidotes to treat snake envenomation and toxicity associated with medicines used for heart conditions and cancer. Our Licensing business area comprises licensed products and programmes that generate significant royalties. To find out more about us and our products, visit www. Avec chiffre d'affaires de 11,6 milliards de dollars, Covidien emploie 41 collaborateurs dans plus de 65 pays, et ses produits sont vendus dans plus de pays.
Toutes nos parutions sur: The society supports science, education and research in the field of radiology, and organises the largest radiological meeting in Europe ' the European Congress of Radiology ' every March in Vienna, Austria. La FSM se veut transversale et subsidiaire: GE Healthcare place le patient au centre de ses innovations en proposant une solution unique qui associe des algorithmes de reconstructions exclusifs et un produit de contraste iso-osmolaire. Capteur plan mobile Carestream DRX Le livre suit la terminologie anatomique internationale.
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The art of manufacturing high-performance and sophisticated products has been used to considerable benefit by Morita in the course of the company's history and has enabled Morita to establish itself as one of the leading manufacturers of medical-technical products. Here are a few steps to make prospecting simple. Most of all, remember you have a great business with so much to offer your prospects. If you approach this right, you could all live happily ever after. It is a lot more expensive than retaining your current customers and finding ways to keep them happy. Customer loyalty and retention drive referrals and inevitably, revenue.
Customer retention takes time to bear fruit and it is certainly worth investing your time and effort into it.
Un conseil qui revient souvent quand on fait des recherches sur les meilleures pratiques en email marketing: E-Mail ist und bleibt ein zentrales Tool im Marketingmix des Angesichts der Tatsache, dass wir uns bereits am Ende des vierten Quartals befinden, ist ein Ausblick auf das, was uns hinsichtlich E-Mail-Marketing erwartet, angebracht.
Videos transportieren Emotionen, bauen eine Verbindung zum User auf und gehen eine Interaktion mit ihm ein. Denn der Trend besagt: Bereits wurde deutlich, wie wichtig der automatisierte Versand von E-Mails geworden ist. Die Zeit der Massenmails ist so gut wie ganz abgelaufen. Vielmehr geht es bei den automatisierten Prozessen um personalisierten E-Mail-Content. Auf Basis der umfassenden Datenmengen, die Unternehmen heute in Bezug auf User-Informationen zu ausschlaggebenden Attributen wie beispielsweise Name, Alter, Geschlecht, Standort, Interessensgebiete sowie Kauf- und Suchverhalten vorliegen, lassen sich spezifische Zielgruppen definieren.
Unter Einbindung einer professionellen CRM-Software kann dann ein automatisierter E-Mail-Versand umgesetzt werden, der den traditionellen Newsletter weitestgehend ersetzt. Mittlerweile gibt es zahlreiche intelligente Tools wie beispielsweise das professionelle Act! Im Beispiel von Act! Um diese Bestrebungen auf professionelle und gleichzeitig effiziente Weise umzusetzen, sollten ambitionierte KMUs in eine Email-Marketing-Software investieren. Sie bauen nicht nur Stammkunden, sondern eine Kundschaft bestehend aus Influencern auf. Dies ist das ultimative Ziel eines jeden erfolgreichen E-Mail-Marketings.
When we talk about mainstays in the marketing toolkit, email is a no-brainer; but the audience is evolving with every passing year and marketers need to evolve along. Times have changed remarkably over the past few decades and so have your audience. Gone are the times when sending newsletters could do the job; now customers want to be noticed, they want to be talked to, they want to be felt important. The fact that email messages dispatched via an automation system average over percent higher click-through rates and 70 percent higher open rates compared to the usual business marketing messages speaks volumes in this regard.
By doing this, you not only flourish your relationship with your customer but you also streamline the sales funnel. By sending the right message at the right moment, you enhance your chances of engagement and transform your customers into potential brand advocates. Over the past few years, many small and big businesses have harnessed the power of sophisticated email marketing software to automate the sending of emails and looks set to make the numbers rise even more. Interactive emails, as considered by many experts, is no longer a luxury but a necessity.
With a more aesthetically laid out email, you enhance your chances of wowing the subscriber and honestly, what else do you want? Here are a few things you can try, come Wherever you might be looking at an email marketing best practises list, you will always find personalised emails in the mix. By using the prowess of big data, a company can find information about customer engagement and preferences that can allow you to personalise the way you communicate with your subscribers. Some companies use advanced technologies to analyse billing data, web logs and social media data to predict when a customer is about to cancel a subscription.
Yes, an image can speak a thousand words, but a video clip can multiply the amount of said words by thousands, if not more. Obviously embedded videos will make emails more fun, engaging and attractive. Think about the possibilities: Even though animated gifs are used as worthy substitutes for videos, should welcome the possibility of seeing HTML5 videos embedded in many emails.
Omnichannel marketing allows a business to bring together all of the experiences — from physical stores to online websites, inclusive of everything from in-app and social communications to email — in to one un-seamed, cohesive user experience. When we talk about putting everything in one pot, email is the main ingredient. Email still remains the most important digital communication platform and integrating it with your social media among other modes of user experience will be of paramount importance in the coming years. By knowing user preferences and desires, marketers can send more personalised emails that almost guarantee enhanced user engagement.
While times are destined to change in , according to email marketing experts they are going to change even more over the coming years. Here are a few things that they expect to see:. Email marketing will never stop being the primary digital communication channel for small and large businesses alike; in order to keep up with the changing trends of the e-marketing world, digital marketers need to keep implementing improved strategies to ensure better customer engagement.
Social media has slowly but surely become the dominant paradigm for instant communication. And as our understanding of the implications of social media have evolved to a somewhat mature degree, experts have started to spot trends that could prove to be useful in some way or another. One such trend is the exponential growth in the role social media plays between businesses and their customers.
If the data is anything to go by, it is high time businesses recognize social media as the gold mine for online customer relations that it is, and hop on board. The rise in said online business-customer interactions has snowballed to the point where it warrants its own name in CRM lingo: Businesses have started paying attention to Social CRM, with hopes that it will improve their customer experience and boost brand image.
And if utilized correctly, Social CRM may very well end up doing just that. It is easy to overlook certain marketing trends in a sea of hype-infested buzzwords. Social CRM might be considered such, though you would be doing your business a grave injustice. Businesses do not have to play the guessing game anymore; customers will use social media to speak their minds directly.
At the core of Social CRM is customer experience management — it helps you organize all instances of online customer interactions, and reply quicker than ever using social platforms. Practically, businesses can use social platforms like Facebook and Twitter to engage with customers in real-time. Social CRM is mutually beneficial for the business and its customer; the latter does not have to wait for an e-mail reply or on a phone call, while the former can swiftly respond to queries and get back to work.
A recent survey of consumer behavior conducted by J. That is not by mere chance; the on-demand nature of the modern world has also left its mark on customer behavior. Today, customers expect lightning fast responses to their business queries. Social CRM, by design, is there to help you cope with these expectations.
By tracking online customer interactions, it enhances customer experience to unprecedented levels. Because businesses can now respond within minutes to any customer engagement, Social CRM provides a chance for them to show their customers just how valuable they are to the business. Statistics show that missing out on Social CRM is hardly a matter of choice for any burgeoning business. Customers are much more likely to spread positive word regarding a business if they get quick, satisfactory responses on social media from the business.
All this shows that there is plenty of room to grow in the Social CRM space. Small businesses can achieve equal footing with their corporate counterparts if their social media game is on point. Small businesses can greatly capitalize on this complacency on part of their competitors, by utilizing Social CRM astutely. The most crucial aspect of Social CRM is ensuring swift, relevant responses to customer queries. In fact, response time should be the focal point of your customer experience strategy as it relates to Social CRM. That might sound unreasonably demanding, but is in fact achievable given a framework of Social CRM is in place at the business.
By replying quickly and effectively to your customers, you can get a leg up over the competition. You might have already heard about Social Listening. Examples of active social listening leading to positive results are increasing quite a bit. Something similar happened in Vancouver, when a Delta Hotels customer Mike McCready, who was attending a conference, tweeted that his room had a far-from-ideal view. Delta not only gave him another room, but also treated him with a plate of dessert. Beyond merely responding to customer questions, businesses can take initiative and actively reward customers from time to time.
Because Social CRM gives businesses the chance to track and monitor customer engagement, it is fairly easy to pinpoint the loyal customers, who will typically comment, like and share your posts. It will not only make those particular customers more loyal, but also let the world know just much invested you are in your customers.
But which social media platforms should you target? Well, a good place to start is Facebook. The de-facto leader in online interactions, Facebook gives businesses multiple metrics to gauge customer experience. Make sure your responses are contextual; if a customer asked something in the comments, try to respond there. Twitter is another solid choice. This segment of your customers is moving beyond Facebook and Twitter. It is equally important for businesses to maintain a presence on alternative social platforms. Instagram can be the perfect customer service tool in a visual economy, if you want it to be.
Make sure to use relevant hashtags, as they can connect more people with your posts, resulting in a higher chance of landing new customers. Also, include call-to-actions in your captions; any increase in customer engagement is a win for your business. Finally, make smart use of Instant Messaging. Be it WhatsApp or Facebook Messenger, ensure your customers have your ears on these platforms. In this day and age, where efficiency can make or break your business, using social media to deliver customer support is imperative. The math is heavily skewed in favor of businesses that are able to deliver robust customer experience through Social CRM.
Yes, we get it: But the opportunity is too big to pass on. See for yourself by ordering the demo now! Email marketing is a powerful way to stay in touch with your audience, including both existing customers and new leads. Building a list gives you the ability to reach out to your subscribers whenever you want.
To get the best results from your email list, though, you have to follow certain guidelines. You have to identify the best times to send your messages, the ideal frequency and other details, such as topics and subject lines. Let's look at some tips to help you send out emails that bring you great results. If you want to increase your open and response rates, it's important to identify the best time to send emails. If you send your messages at the wrong time, they're likely to get ignored.
Most people get lots of email so if they haven't checked their email in a while, they'll see a long, overwhelming list of messages. The natural inclination is to delete most of these. So when is the best time to send your messages? Most research indicates that the best time to send emails is in the morning between 9 AM and noon.
The day of the week also matters. Some studies suggest that the best days to send emails are Tuesdays and Thursdays. The ideal timing for you, however, depends on your customers. For example, the advice to send emails weekday mornings is especially relevant for B2B emails. On the other hand, if you're targeting consumers for leisure products, it's not a bad idea to send emails on weekends. The best approach is to test different days and times and find out what works best for you.
Another crucial factor is the frequency that you email your subscribers. This can have profound implications for your success. If you contact them too often, you risk annoying people and increasing your unsubscribe rate. On the other hand, if you don't email them frequently enough, your brand recognition suffers. So how do you identify the ideal frequency?
According to the National Client Email Report , most marketers send messages to their lists 4 to 5 times per week. Does this mean that this is ideal for your business? The answer depends a great deal on the nature of your business and how relevant your emails are to your subscribers. For example, if you're selling retail products where sales and price fluctuations occur frequently, daily emails might be welcome by your audience. On the other hand, if you're publishing a more general newsletter, once per week may be more appropriate.
You can test different schedules to find the right balance between sending too many and too few emails. This balance is not exactly the same for every business. If you find that many people are unsubscribing, try decreasing the frequency and see if this helps you retain more readers. If you want to get more people to open and respond to your emails, the topic is obviously very important. When it comes to getting people to notice and open your emails, the subject line is at least as important as the actual message.
Recipients see your subject line and make a split second decision whether to open your email, delete it, or save it for later which often never arrives. That's why it's worth giving plenty of thought to your subject lines. Here are some tips to keep in mind. These are some of the guidelines to keep in mind when sending emails.
One common theme with all of these tips is to always do your own testing. General rules are worth studying, but you'll do even better by finding out what your own subscribers prefer. Knowing what does and does not work for your business is crucial to your long-term success. The date was March 9, It would prove to be one of the most decisive battles of the Civil War. The South was wrong.
The more agile and faster Northern ship outmaneuvered the Merrimack, which, damaged and defeated, hobbled back to its Navy yard at If you own a small business, one of the biggest challenges you face is going up against industry giants. But you can beat them. To do so, you have to be smart and strategic.
Here are 3 smart strategies to go up against enterprise competitors—and win:. He laser-targeted a niche market—students—and marketed his rebranded energy drink relentlessly. The narrative you create about your business is a powerful tool in your overall marketing strategy. Your angle could be outstanding customer service, the fact that your products are eco-friendly, free shipping, or more affordable products.
When Sparkle Paper Towels entered the market, they identified a weakness in the pitch made by super-competitors like Bounty. Consumers quickly got the simple and easy-to-understand message: Think of yourself as the little Monitor. You can make decisions more quickly, and more quickly deploy them.
Using tools like Act! Insight you can view real-time performance metrics for you company through easy to use dashboards. With up-to-date information, your business can remain agile and adjust to the changing landscape of your industry. Establishing intense personal relationships with customers should be a top priority for all small but budding businesses. Almost every small enterprise counts on word of mouth and customer referrals as the main lead generating tool.
As the client base starts to grow however, maintaining said relationships becomes harder; this is where a CRM customer relationship management system comes into play. A CRM solution allows business owners to confront operational hiccups like high client attenuation, sales decline and corporate revenue target misalignment etc. If you are a small business owner, then there are a multitude of reasons why you should be investing in a customer management software.
Below are some of the most noteworthy:. Making the shift from Excel free to a CRM paid is viable. Excel sheets are good if you have only a few columns name, contact information and some designations against each customer but as soon as your business becomes even slightly more robust, keeping more relevant details about every customer becomes a necessity. Additionally, keeping a spreadsheet up to date is a real steep mountain to climb as there is always a pile of spreadsheets ready to be micromanaged.
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Down the line, you will look back at your CRM-purchasing decision with a smile on your face as according to Baseline, the average CRM system return-on-investment is 5. Almost all CRM systems come with the inherent ability to run across different devices. Any field representative can have access to important customer information anywhere they want. This improves sales efficiency and gives revenue boosts in the long run.
Com claims that a CRM system can improve revenue by a fat 41 percent per sales-person. For instance, if there is a sales team expansion or if you have to swap accounts between different employees for some reason, how will they transfer knowledge among themselves?
Whenever a customer is called or a marketing email or a survey is sent or a customer request is received, the interaction takes place in a standardized template, which makes it easy for anybody to access and make sense of the interaction at a later time. Add a layer of security.
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In the world of today where criminal sophistication is increasing rapidly, you need to protect this asset as rigorously as possible. Most of the CRMs ensure the security of sensitive customer data by:. A customer management software for small businesses can be a real game changer as its data analysis prowess is always very handy. Data from a CRM can be used to view contemporary trends and eventually formulate sound enterprise strategies. From making astute mailing lists to releasing targeted discount offers, a CRM can help a strategist do it all.
This eventually leads to improved customer retention. In fact, CRM systems have been shown to help increase customer retention by up to 27 percent! Nothing makes a customer happier than knowing that their money bought them more than just a product or a service. It goes without saying that a CRM solution lets a small business make its customers happier. Email marketing made simpler. Roughly speaking, 60 percent of all small businesses are using CRM systems for email marketing.
Some CRM solutions provide efficient email marketing features that can streamline the process of email marketing. The integrated email marketing suites contain templates, personalization and automation support that can come in very handy while sending out emails. Additionally, businesses have the ability to send bulk emails to selective customer groups and to track sent emails. This makes the emailing process simpler, while also allowing businesses to target their messages more effectively.
Integration with other software. Most of the modern CRM systems support integrations with many other applications like project management, accounting and data processing software suites. This is important as it allows different functions of a business to be closely matched based on customer information. It makes your CRM a hub for all the relevant information you need in order to run your business. Be able to make sound business predictions. Making intelligent decisions based on proceedings of the past customer interactions and behavior can increase the overall success of a company.
Knowing how customers reacted to a specific product or service can allow businesses to formulate effective future strategies. Open a whole another world of possibilities. When you and your salespersons get their hands on a CRM solution, the possibilities are endless. A business can prosper at great speeds when CRM provides them with the ability to:. Having features like highly user-friendly reports and dashboards, sales analytics charts and visualizations and sales automation among many others available at your disposal, the only thing holding you back from generating exciting marketing strategies is your imagination.
Having a customer relationship management software is quickly becoming an outright necessity instead of a luxury. Mobile apps like Act! Companion make it easy to access vital customer information anywhere you go. Combined with dozens of interactions options, from Outlook, to Dropbox to Facebook, Act! Making it easier to do business instead of just managing it. As technology continues to permeate every aspect of our lives, businesses that keep up with the changing times are able to maintain a competitive advantage. Another year is almost over and it's time to start thinking about what you're going to do differently next year.
To help you make a success, here are the top 5 tools your business needs most. If your business isn't using a cloud-based file sharing service such as Google Docs or Dropbox, you're probably not operating as efficiently as you could should be. These types of services let you post, share, and edit all kinds of documents, making it easy for team members, partners, and clients to collaborate and share files from any device or location. Depending on your needs, you may be able to get by using the free version of Dropbox or Google Docs. If you need more space, the upgraded versions are still a good deal.
This is more efficient than sending files via email and helps everyone stay current with all of your projects. Software such as QuickBooks or FreshBooks can save you both time and money. A quality accounting program is often the difference between having to hire a bookkeeper or accountant. Of course, you may still need such services for certain purposes.
Even so, however, it's still nice to have accurate and user-friendly financial software so you know the state of your finances. This also makes tasks such as billing clients faster and more accurate. If your business hasn't yet upgraded to a professional accounting program, doing so in will help you manage your money better and help you keep an accurate, real-time pulse on your bottom line.
Time management is an essential concern for every business. Very often, people aren't aware of how productive they really are. For example, do you track how much time you spend every day checking your email and social media pages? What about your employees?
Time management and productivity apps let you track the amount of time spent on each task. Some apps, such as My Minutes, let you set goals to help you focus and remove distractions. Apps such as Freedom and SelfControl are specifically geared towards blocking distractions such as Facebook while you're working. One way to make your business more efficient is to outsource tasks to free up your time. Many small business owners waste countless hours doing things that could easily be outsourced to virtual assistants or freelancers. There are quite a few sites where freelancers list their services.
Fiverr and Upworthy are just a couple of examples of sites that list basically any type of service you could think of. There are also sites for more specific tasks. WP Curve is good for finding IT specialists. There are also companies that connect you with virtual assistants in countries such as the Philippines. Outsourcing frees up your time to focus on more productive areas such as product creation, marketing, and engaging with your customer acquisition. CRM Customer Relationship Management software is helpful for improving efficiency, delivering better customer service, gaining access to more accurate analytics and more.
With a CRM like Act! This type of software enhances communication between individuals and teams and helps every user engage more effectively with your customers. It can also help you connect various activities under a single dashboard. For example, if your email, communications, accounting, and social media activities are more integrated it's easier to keep track of everything. If you're not using a CRM or the system you currently have doesn't meet your needs, it's more than worth it to consider a new one. Having all your most used tools and programs makes managing you day and your customers much more efficient.
For example, if your email, communications, accounting, and social media activities are more integrated, it's easier to keep track of and access the performance of your latest marketing efforts and determine their return on investment. First, do you have clearly articulated goals and, second, are you effectively measuring progress towards those goals? A surprising number of small and medium size businesses invest a lot of time and energy creating email campaigns with vague objectives, or no objectives at all, other than increasing general awareness of their products and services. Your email marketing campaign should be directed to a specific, measurable outcome, like growing your subscriber list, generating new leads, or improving conversion rates.
The metrics you need to track are a function of the goal of your email marketing campaign. For example, if your goal is to grow the top of your funnel by driving more traffic to your website, you should be measuring the growth rate of your subscriber list. If your goal is lead generation, you should be tracking the number of leads generated over time.
If you want to convert more leads into customers, you need to monitor changes in your conversion rate. While some metrics are goal-specific, others are important to track in every campaign, including the following This is the percentage of your recipients who clicked on one or more links in your email. Many email marketers obsess over their open rate, but this can be a misleading metric. Your click through rate is an important benchmark index because, unlike your open rate, it tells you how engaging your content is, and how many email recipients want to learn more about your products and services based on the quality of that content.
If, for example, you want email recipients to view a product video as a precursor to purchasing that product , you need to know how effectively your email content and call-to-action are persuading recipients to watch that video. Hard bounces, on the other hand, signal a more serious issue. You should delete these email addresses immediately: This one is self-evident: You also need to ensure that every sale you include is a direct result of your email campaign. Your relationship with your customers is the most important element of your business.
This is because, while everyone wants to get the best deals on the things they buy, they generally just want to be treated like human beings. What do I mean by this? They want their requests and complaints to be taken into consideration. They want to know that their opinion matters to you. They want to be heard. Customer service training is important for all employees who are going to be interacting with customers.
You want to deliver a cohesive experience, no matter who your customer interacts with at your company. When providing this training, you need to make sure that your employees learn how to listen actively. Sometimes, you have to use your own creativity to understand what the customer wants. So the employee needs to listen to what the customer wants but also use their own expertise to provide the customer with what they need. Another basic component of customer service is being patient.
Sometimes, you might be able to help a customer right away. Maybe this is because the customer knows what they want or because they can correctly identify what they are having trouble with. You can also follow up to let them know about special offers they might be interested in based off their previous purchases — which you can easily access because of your CRM, or if you have their birthday, you can email them coupons around that time of year.
Use every possible reason that you can to stay in touch with your customers, either via email, social channels or direct mail. You can even ask them which method they prefer. Updating your web presence continuously helps drive traffic to your website and lets people know about the latest innovations or developments in your business. Could your business benefit from the tips above?
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CRM and emarketing tools help you to manage, maintain and engage with your existing customer base easily and effectively. Build customer loyalty by targeting specific groups of customers with offers relevant to their needs and provide personalized service with our intuitive contact management features.
Click here to learn more! Even though our lives would be a lot simpler if that were the case but in practice, the process of converting a prospect into an actual purchasing customer takes a little more time. This process, which starts with the first interaction with a prospect and runs all the way till the actual purchase is made, is known as a sales pipeline. Do you deal with prospected customers in a specific way?
Do you follow a special protocol to close a sale? If yes, then your sales pipeline is already up and running. Efficient management of the sales pipeline can guarantee increased sale success and in turn, increased revenue. When you scrutinise the whole process of dealing with a person who is interested in your product, you are able to find out areas of concern along with areas of strength. As a sales manager, you need to live and breathe sales metrics in order to manage your sales funnel in the finest way possible. The better aware you are of the averages that govern the sales funnel, the better you will be able to predict closable business and revenue.
Here are a few amounts that you need to be aware of:. Nothing matters more when we talk about sales pipelines than the correctness of collected data. Unauthentic data can inhibit the streamlining of the process and can lead to sales managers failing to give sound predictions. To manage a pipeline, you need to have one at first. There are many ways to generate leads and if you have a business model in place, we are guessing you already know how you are generating yours. The most basic tool to capture leads is via the lead capture form i.
The contact information that these forms give should be treated with extra care because these people reached out to you directly and will be expecting to hear back from you. According to a research conducted by Hubspot , around 60 percent of all purchasers prefer discussing price in the very first call. Quantitative information like total sales amount and the frequency of possible purchases over a specific time period is critical for your sales funnel.
Another piece of information that you need to retrieve here is the purchasing policy of the client. Is price the only factor for the client while making a purchase? Does the client intend to make purchases every month? Try to get as much out of the client, without making them lose their interest, as you can.
This can be done by analysing the responsiveness of the client and their seriousness during the conversation. Sometimes, you will be lucky and the person in contact with you, will be the actual decision maker. However, asking a prospected client who their boss is can be an act of crossing the metaphorical line; so, you need to be clever. Your sales follow-up is arguably the most important part of the sales funnel.
A recommended practice is to ensure that all promised follow-up tasks are documented in the CRM against all clients and prospects. Be as descriptive as possible regarding the requirements and also record the estimated date by which the action has to be completed. Tracking, monitoring and obviously completing these actions astutely and within the agreed deadline should be your primary concern.
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Always be vigilant to reply if a customer makes a query. Every prospect is different and you need to measure results for every single one of them. When you track the successes and failures for clients in a CRM, you are able to figure out how accurate your sales metrics are and what your closure rate is. By being able to perform accurate sales forecasting, you are able to predict revenue and make informed strategic decisions in the future.
After tracking the actions you took for every sale that you made, you have laid out a pathway to success in front of you. Take the path that helped you close deals repeatedly and avoid the actions that made you lose a potential client. The key here is to never settle on a success-yielding pathway, for an indefinite period of time, but to always be willing to adapt and improve with every new sale.