Even Experts Prefer Plain Language
Open Preview See a Problem? Thanks for telling us about the problem. Return to Book Page. Writing Good Plain English: Written in concise, accessible sections, this good-humoured book explains clearly the essentials of writing good, plain English. Corder takes readers through the entire writing process - from initial idea, through planning, writing, revising and proofreading to the eventual presentation of a piece of writing. At the end of the book, there is also an easy guide to basic gra Written in concise, accessible sections, this good-humoured book explains clearly the essentials of writing good, plain English.
At the end of the book, there is also an easy guide to basic grammar and punctuation as well as self-test exercises. In short, it will equip readers with the all-important skills required to produce and present documents of any kind.
Kindle Edition , pages. Published July 25th by Straightforward Publishing. To see what your friends thought of this book, please sign up.
A straightforward guide to writing good plain English : improve your written English
If you need to include a lot of extra info in your description, you might want to try using line breaks. But again, whether Amazon will allow it and whether it will work are up in the air. Short descriptions with a maximum of five sentences are preferable.
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People hear these words so often that they ignore them. Use your description to set your product apart from the competition, not to sound exactly the same.
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- 2. Optimize Amazon Product Descriptions for Google?
Leave out the bland corporate adjectives everyone uses and make sure your description is as unique as your product. Many sellers get bogged down in lists of features. This seller, probably at a loss for how to make a chain sound sexy badum-tsh! It just tells you what the product is. Examples of benefits include why a product will:. In those three sentences, the seller showed us what needs their table fulfills, how it will make your day better, and why it will impress your friends—without resorting to salesman stock phrases. Aim for a similar benefit-focused style in your own descriptions.
What makes the perfect Amazon description remains unclear.
6 Tips on Writing Amazon Product Descriptions
Best Seller product descriptions were: Written with or without formatting. Stuffed full of keywords or written in plain, straightforward English. Include only product-related information. Write clearly and concisely. Keep it short, or your product page may be removed completely.
Writing Good Plain English: A Straightforward Guide by Nicholas Corder (Paperback, 2013)
Make sure the description matches your product images. A few additional requirements for product pages as a whole are also worth mentioning: No testimonials or quotes of any kind allowed your product will have to get good reviews from Amazon customers. No promoting anything at all except the product itself.
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