1. Optimize Product Descriptions for Amazon’s Search Engine

Even Experts Prefer Plain Language

Open Preview See a Problem? Thanks for telling us about the problem. Return to Book Page. Writing Good Plain English: Written in concise, accessible sections, this good-humoured book explains clearly the essentials of writing good, plain English. Corder takes readers through the entire writing process - from initial idea, through planning, writing, revising and proofreading to the eventual presentation of a piece of writing. At the end of the book, there is also an easy guide to basic gra Written in concise, accessible sections, this good-humoured book explains clearly the essentials of writing good, plain English.

At the end of the book, there is also an easy guide to basic grammar and punctuation as well as self-test exercises. In short, it will equip readers with the all-important skills required to produce and present documents of any kind.

How to write a good essay

Kindle Edition , pages. Published July 25th by Straightforward Publishing. To see what your friends thought of this book, please sign up.

A straightforward guide to writing good plain English : improve your written English

If you need to include a lot of extra info in your description, you might want to try using line breaks. But again, whether Amazon will allow it and whether it will work are up in the air. Short descriptions with a maximum of five sentences are preferable.


  • The Diary of an Irish Stone Cottage Renovation.
  • PENANG- An inside guide to its historic homes, buildings, monuments and parks (1)?
  • Collected Papers (Vol. I), Scientific work!
  • Writing Good Plain English: A Straightforward Guide (Straightforward Guides).
  • Running On Faith.
  • Laundromat Coin Operated Service Business Plan 2nd Edition 2018-2019.
  • This is True [v8]: Invisible Man Disappears From View (And 500 Other Bizarre-but-True Stories and Headlines from the Worlds Press)?

People hear these words so often that they ignore them. Use your description to set your product apart from the competition, not to sound exactly the same.


  • Browse by Topic and Author?
  • Business Law A Straightforward Guide Straightforward Guides.
  • You Might Be Getting OLD! (Been There, Done That Book 1).
  • See a Problem?.
  • Shop by category.
  • Writing Good Plain English: A Straightforward Guide by Nicholas Corder.
  • 2. Optimize Amazon Product Descriptions for Google?

Leave out the bland corporate adjectives everyone uses and make sure your description is as unique as your product. Many sellers get bogged down in lists of features. This seller, probably at a loss for how to make a chain sound sexy badum-tsh! It just tells you what the product is. Examples of benefits include why a product will:. In those three sentences, the seller showed us what needs their table fulfills, how it will make your day better, and why it will impress your friends—without resorting to salesman stock phrases. Aim for a similar benefit-focused style in your own descriptions.

What makes the perfect Amazon description remains unclear.

6 Tips on Writing Amazon Product Descriptions

Best Seller product descriptions were: Written with or without formatting. Stuffed full of keywords or written in plain, straightforward English. Include only product-related information. Write clearly and concisely. Keep it short, or your product page may be removed completely.

Writing Good Plain English: A Straightforward Guide by Nicholas Corder (Paperback, 2013)

Make sure the description matches your product images. A few additional requirements for product pages as a whole are also worth mentioning: No testimonials or quotes of any kind allowed your product will have to get good reviews from Amazon customers. No promoting anything at all except the product itself.

We acknowledge her inspirational abilites Josaphine's books are published under the Emerald Title and can be found in the Emerald Bookshop. Our Law Titles are up to date with the latest information and advice, for example, our recent ' Bailiff Law ' book from Anthony Reeves , will give you information about your rights if you're ever in a position to get that dreaded knock on the door.

Our recent ' Litigant in Person ' book by Michael Langford gives excellent advice on representing yourself in any dispute that reaches court proceedings. Check out all our Law books on topics from housing problems to disabled rights, to employment law, to family law, etc.

Highlighting a Recent New Author

We have, after careful consideration, signed up with Paypal to handle credit-card payments. The system is very secure and we can assure customers that we have taken care that all orders and payments from this site are private and guaranteed. The ethos of our company is that of personal development and individual empowerment.

The Myth of Plain Language

We hope that you will find what you need from our wide selection and that you will benefit from it. Do not hesitate to contact us if you have any problems or comments. Our Emerald imprint site has now been merged into this site for economy reasons. All our Emerald titles can be accessed here, as usual: Emerald is an imprint of Straightforward Publishing and brings a high standard of design and format quality which complements our early commitment to low-cost publishing for all.

This, combined with increased marketing efforts, provides a product that competes with more established publishers.