Automotive Sales Playbook

Accelerate every phase of the purchase life cycle, from raising brand favourability, to selling more cars, to increasing visits to the service bay.

Shoppers are their real selves on Facebook, so you can confidently reach hand-raisers, in-market shoppers and current owners. Promote new features, models and benefits with Facebook's massive reach and ultra-specific shopper targeting. Use data matching to accurately identify prospects, drive them to regional and dealer sites and kick off the purchase cycle. This Texas car dealer ran lead ads to reach the local market. Find the right Facebook advertising solutions to help you meet your business goals at national, regional and local levels.

Use video to display different facets of your vehicles and business in a dynamic way.

Editorial Reviews

Learn about lead gen ads. Tell your dealership's story with our most immersive and customisable ad format. On the fast track to lead generation with Facebook dynamic ads When a brand-new vehicle sales platform wanted to boost awareness and excite audiences about specific products, Facebook dynamic ads brought in almost a third of all leads. Create an Ad Create a Page.

Marketing on Messenger Getting started Advertising. Online learning Certification Help Learn the skills you need to use Facebook, Instagram and Messenger to grow your business with free online courses. All Blueprint courses Facebook courses Instagram courses Messenger courses.

People insights Advertising insights Insight tools Fuel your marketing strategy with powerful consumer and advertising insights based on more than 2 billion people. View all people insights Audiences Media behaviour Moments Conversations. View all advertising insights Creative effectiveness Media planning and buying Measurement.

Marketing Partners Media partners Facebook for Creators. Business news Success Stories Events. View all events Upcoming events Event recaps. Marketing on Audience Network. Get started with WhatsApp. Learn Online learning Certification Help. Learn the skills you need to use Facebook, Instagram and Messenger to grow your business with free online courses.

• 3 Takeaways From the CarMax Used Vehicle Playbook | vAuto.
• Ellen Rowe Biography.
• Histoire secrète des prairies du Nord-est asiatique (Zone risque) (French Edition);
• Secrets to a Great Sales Playbook | CallidusCloud.
• How theranchhands.com used the Tinder playbook to sell used cars.
• Home.

Insights People insights Advertising insights Insight tools. View all people insights. View all advertising insights. Media planning and buying.

Think like the customer: Be complete about this — the thoroughness of the answers you provide in the playbook will have a direct impact on the number of deals sales is able to close. This is the most elemental part of the playbook: What are the stages, and who in the sales organization has what responsibilities at each stage? This section should recommend standard methods and tools to help determine where prospects are in the buying process and to use that knowledge to determine what actions sales reps take next. It should also outline the information that the reps should be collecting — and when — and suggest potential players in each step.

The sales methodology should also include content to help reps enter and exit an opportunity, including an explanation of how to return leads that are not ready to buy to marketing for further development. And, as a reality check, this section should serve as a repository for best practices: The playbook should collect all tools that will help reps move the customer through the decision cycle, and that means the more tools and detailed information you can provide, the more options your reps have and the more responsive they can be to customers.

Tools like ROI calculators, case studies, customer videos, and analyst reports can help your reps. Make sure that the most useful of these are included in the playbook. The rule of thumb is to have a different playbook for each product.

Automotive Sales Playbook: 40 Basic Plays of Automotive Sales Professionals

Some organizations have different playbooks per product based on the vertical markets they sell to. No matter how you build out your playbooks, make sure you also have a master playbook which tells your whole story, highlighting bundling possibilities, increased efficiencies, and cost savings. A published list of the contents, a guide for using the playbook, and its location on your portal will attract reps and get them to interact with the content. Creating a great playbook takes time, thought and effort — but it can result in improved result, higher commissions for your sales reps and increased status for marketing.

Poornima has over a decade of experience between business journalism and marketing.

In her current role as product marketing manager at CallidusCloud she is responsible for the messaging and positioning of several CallidusCloud products. Learn more About SAP. Secrets to a Great Sales Playbook After the generation and hand-off of leads, there may be no higher-contact area between sales and marketing than the sales playbook. Audit what you have today Unless your company just opened its doors, you should not have to start from scratch.

Identify the customer You should have a set of personae developed that outlines the characteristics of your ideal prospects.