Content marketing is utilizing content to attract people to your brand and turn them into your brand advocates. Referral marketing is using your customers as brand advocates to acquire more customers. So the key is to encourage customers to tell their friends and family members about your business. How do you do this?
By leveraging your referral marketing with content marketing tactics.
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Keep these tips in mind when combining content and referral marketing strategies to help increase both leads and referrals:. If you have a referral marketing program, the more existing customers who are aware of it, the better chance you have of it gaining traction. Content marketing is a powerful way of building trust with potential customers as you nurture them through the buying journey. When you send out an email communication, post a blog, or engage via social media, you are essentially building trust with your audience.
The Difference Between Referrals and Leads
If potential customers receive regular communication from your company, you have already established trust with them. This trust can help increase your chances of potential customers remembering you when they are ready to make their purchases. Once they become customers, a referral rewards program is a nice way to keep them happy, and will encourage them to share their positive brand experiences with their friends and family members.
Developing this relationship with potential and existing customers is important, as people trust the opinions of their friends, making it a very powerful marketing channel. Rule of thumb — the more eyes the better. Make sure that you include information about your referral program on all public-facing communications and content at each stage of nurturing your leads and referrals.
Make sure that you create a referral button in a key location on your website. Keep in mind that all of the above should link back to the stand-alone referral page. When distributing all content marketing, use this opportunity to promote your referral program. Ways to promote your program include:.
- Ursula;
- Only When I Laugh: My Autobiography.
- Leads To Referrals Quotes!
- Reluctant Reaper!
The great thing about referral marketing is that you start your own community without even really trying. Your leads and referrals become your brand ambassadors, and over time will grow into a community.
You can also connect with your loyal online fans to promote your referral program and have them spread the word. By identifying key referrers and engaging with them, they will promote not only your referral marketing program, but your products and services, as well as your organization too. The referral becomes even more effective if the buying experience and product value are exceptionally good. We listen to people we trust. People know their friends and family well. Thus recommendations of products or services are targeted to those who will actually benefit from them.
The same goes with social media recommendations. When it comes to online reviews and news articles, readers are specifically searching for that content. This means the user is actively looking for solid recommendations for a particular product or service.
Referral marketing is not just limited to family and friends. Positive reviews and recommendations on social media and the web are also considered referrals. They can also come in the form of customer reviews, influencer opinions, news articles, and testimonials. You just have to make sure that your customers are happy.
Responding to referrals in Partner Center
Stand by your product and serve clients with a smile. Just be sure to let them know that you appreciate them spreading the good word about your company. A good referral program rewards individuals that bring in referral leads, but what the reward comprises of is completely up to you. The digital world facilitates an ever-expanding network for each user.
A great referral program will improve brand trust, enhance reach and exposure, and reduce cost-per-lead.