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- The Role Of Communication Channels On Students' Destination Choice | Hakan Yılmaz - theranchhands.com.
- Communication and Channel Systems in Tourism Marketing.
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You are claiming these items, please select your author name in each record. Please select author name in each record! Close Find out more. Keyword Advanced Browse all content Thesaurus. Please use quotation marks for searching phrases e. Your products All Products. Author Author Serial Subject. Previous record Next record. Actions Tools Choose a colour. This paper highlights the channel system of distribution in tourism in the light of the impact of recent developments in information technology.
The changes in the tourism channel system are discussed in terms of demand and supply and how information technology is affecting the marketing Competing and cooperating in the changing tourism channel system. This paper highlights the channel system of distribution distribution Subject Category: Properties see more details in tourism in the light of the impact of recent developments in information technology information technology Subject Category: The changes in the tourism channel system are discussed in terms of demand and supply and how information technology is affecting the marketing distribution channel for tourism producers.
The focus of this analysis is the pooling of individual energies through and the promotion of cooperation cooperation Subject Category: Miscellaneous see more details in supplier marketing efforts with compatible partners, so that supplier output is more available and accessible to target markets. It is concluded that cooperation through networking in the tourism channel system will be the key to gaining the competitive edge in the tourism industry in which the basic service consists of linking buyers, sellers and third parties.
Networks are designed to build the central competitive advantage of the s. No channel structure, regardless of how de-cluttered or delayered, can compare with the speed and flexibility of networks to link suppliers, intermediaries, and buyers. Due to increasing application of information technology, the process of change and evolution in the channel system in tourism can be expected to continue, perhaps at an even more rapid rate than before.
Only those tourism corporations capable of making adjustments to the dynamic characteristics of the tourism market are likely to survive over the long run. In other A number of different typologies of information words understanding the information search behavior of sources exist in the literature Kotler, Bowen and Makens leisure tourists is recognized as vital to tourism scholars ; Engel, Blackwell and Miniard ; Hsieh and and practitioners Fodness and Murray, Kotler, Bowen decision making process for tourists Andreck and and Makens stated that consumer can obtain Caldwell ; Molina and Esteban These include There has long been an interest in how travelers personnel sources family, friends, neighbors, select, acquire, evaluate and use the information on which acquaintance , commercial sources advertising, they base their trip planning.
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One positioning and development of targeted promotion fundamental classification, however, is internal vs. Andereck and Caldwell Murray This is especially Later they grouped their sources into three factors; important within an overall context of rapidly increasing experiences, word of mouth and media.
According to Fodness and Murray information As for many customer product decisions, information from either internal or external sources is necessary for acquisition is necessary for selecting a destination and for choosing a destination and for making onsite decisions onsite decisions such as selecting accommodations, such as travels modes, attractions, location activities and transportation, activities and tours.
Information search can lodging. If the travelers using different communication channels vary in contents of memory are not sufficient for decision terms of socio-demographics, travel characteristics and making, however, search activities extend out into the psychographic behavior. It is important to identify the external environment. Further, Vogt and similar destinations. The tourist has a wide choice of Fesenmaier suggested the effectiveness of a external sources.
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Engel, Blackwell and Miniard promotion strategy also depends on understanding suggest a classification system well suited to the study of ordinary media habits of target markets such as using a this market Fodness and Murray The 11 brochures has received some attention but has not been sources of information listed in figure 1 are the result of a developed as an issue within channels of distribution. Classification of Tourism Information Hypothesis 1e: The information sources used in Sources choosing a domestic destination differ by frequencies of Type of information newspaper readership.
The information sources used in Source of choosing a domestic destination differ by duration of Impersonal Personal information watching TV. The information sources used in Guide books choosing a domestic destination differ by frequencies of Local tourist Clubs Auto… Commercial going to cinema. Magazines Highway welcome To find out the relationship between demographics Noncommercial and information sources used in choosing a foreign Newspapers centers Personal experiences destination, following hypothesis are suggested: The information sources used in Source: Engel, Blackwell and Miniard choosing a foreign destination differ by age.
The information sources used in Methodology choosing a foreign destination differ by gender. The information sources used in choosing a foreign destination differ by income. The study aims to find out the effects of Hypothesis 2d: The information sources used in choosing a foreign destination differ by frequencies of Measurements reading newspapers. The literature on sources of tourism information Hypothesis 2f: The information sources used in typologies of information sources Kotler, Bowen and choosing a foreign destination differ by frequencies of Makens ; Engel, Blackwell and Miniard ; going to cinema.
Andereck and Caldwell ; Molina and Esteban ; Hypothesis 2h: The information sources used in Fodness and Murray exist in the tourism literature choosing a foreign destination differ by frequencies of guided to prepare the questionnaire. In short, the items using Internet. Sampling However some of the items, such as state travel guides, Survey data were collected from samples of were eliminated due to the problem of availability.
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The data of the students for this research were gathered from Anadolu Research Hypothesis University, Eskisehir, using by convenience sampling. To find out the relationship between demographics Table 1 indicates the demographic characteristics of the and information sources used in choosing a domestic sample. Regarding the age distribution of the respondents; The information sources used in of the sample is under 20, When the departments Hypothesis 1b: The information sources used in of the students are considered it is seen that 4.
The information sources used in sample is from communication faculty, For newspapers it is Table 1. Demographic Characteristic of Respondents followed by times a week D Everyday 9 3,1 My friends effect my destination choice. Everyday 38,1 Magazine articles effect my destination choice 3,41 1,04 Going to cinema Movies effect my destination choice.
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When the mean scores are examined for foreign Secondly, Scale Items for Foreign Destination Choices destination. There is also no significant relation between Items Mean S. D frequencies of reading newspapers and the information My friends effect my destination choice. Hence My family effects my destination choice.
Brochures effect my destination choice. There is Newspaper articles effect my destination choice. There is no significant relation destination choice. Hence hypothesis 1f, 1g and 1h are not choice. Magazine ads effect my destination choice 3,30 Newspaper ads effect my destination choice. It yielded a 4 factor solution with Newspaper ads effect my destination choice.
Examination of item Magazine articles effect my destination choice 0, statistics identified all items in scale that qualified the Magazine ads effect my destination choice 0, alpha level. The factors account for Television commercials effect my destination choice. Factor 3 Agents The same process was performed for items about Variance explained: It also yielded a 4 factor Travel agents effect my destination choice. Examination Internet ads effect my destination choice. Word of Mouth total variance.
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My friends effect my destination choice. The scale variables were then analyzed using t test to In this study impact of gender differences on the test hypotheses. Mann-Whitney U test was also performed information sources used in choosing a domestic to figure out the significances between items and gender. There is a choosing a domestic destination. But sources used in choosing a domestic destination.
Hence there is no significance differences between female hypothesis 1a and 1c are rejected.