Writing good copy deepens the relationship between you and your target audience. If you want a physical, hard-copy, then buy the glossy-covered book. Get the hard-copy book delivered to your door: The copywriting secrets are all yours. No mystery or mystique. Copywriting is all about action. By the end of the 31 days, you will know everything you need to write your own winning sales copy.

Your passion for your business coupled with the right word combination will make your marketing material stand out from the crowd. This is a practical, no-nonsense guide that will work for your business. This product will help your business.

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Focus on your copy. Buying this book is an investment. It will make you money. Your content will be read 24 hours a day, by readers all over the world. If your copy is written persuasively and in an engaging manner, it will work. You will make changes to your content by Day 2…guaranteed. The daily guides, written clearly and concisely by Denise Fay for business owners, have been a great resource of tips and guidelines on what makes good copy and pitfalls to avoid.

I have adopted many of the techniques which have helped me to improve my press releases and get them published, enabled me to generate new business with more concise emails to prospects and write more clearly when promoting my business services. Thank you for a great business resource Denise. Anders Ericsson of Florida State University, it takes a serious commitment to intense work and lots of hours and adds in a relentless drive to improve with every repetition of every element of every task. That means, for a baseball player, hitting every pitch with a specific intention, responding to each swing and correcting with each repetition.

45 responses

So rather than having a goal of just hitting balls, each swing would be aimed at a specific point in the field and the batter would not move on until that point was hit times in a row. If this sounds a bit brutal, for most people, it is. And, it is completely unsustainable for very long. Which is a shame, because the research also reveals something a bit disconcerting about how long you have to engage in this deliberate practice to become truly great.

Even if you have the drive to develop a deliberate, daily practice, for hours a day, seven days a week, it will take a good years before you can expect to become a rock-star in your chosen pursuit. Which is why most of us become pretty darn good at a lot of things, but never become truly great at much of anything.


  • Closing Thoughts.
  • Attention business owners and executives!.
  • 31 days of fitness? Never again, says the writer who tried it?

Which brings us, finally to the critical link between effortlessness or flow and extreme success. How does this all come together to create Effortless Success? In order to succeed on the highest level, you need to engage in deliberate practice for an extended period of time, at least years. The commitment needed to sustain that level of practice, that level of work, is nearly impossible to cultivate beyond early parental and peer pressure ….


  1. 31 days of fitness? Never again, says the writer who tried it | The Seattle Times;
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    6. Unless what you do regularly drops you into that magical flow-zone where gargantuan effort seems almost effortless. Work that cultivates flow inspires a sense of effortlessness that fuels the deliberate practice needed to become great at what you do and succeed on a level you never imagined possible.

    Effortless Success – How to turn work into play and succeed on a massive scale

    So, my question for you is — what are those activities, endeavors, pursuits in your life that have brought the greatest number of the elements of flow into the experience? Did you enjoy what you just read? Cool, then get more in your inbox every week. And join this amazing tribe of makers and doers.

    You know you wanna Creating flow is always good advice. I find it hard to think of anything that I would undertake if it took at least 10years to master. Delaying gratification is fine…for a while! Ahhh, now I know why everyone wants to stay there… they like their own personality, they like their own ego, they like their own sense of self worth, they like their pride, some like their suffering. Wars used to be made from this. Let it jell, reread it occasionally. Have a Great Day, and remember, I could be wrong!

    John A — The big picture proposition is the more flow-experiences we can add to each day, the more content we become. This is an excellent post! There are also plenty of fields where you can make a nice living without being the very best individual on the planet, just a very good one in your sphere of influence. I thank you for this post because your visual description of the sensation has really helped me to have a better understanding of exactly what I am looking for.

    Thank you for that. While I worked at Ford Motor Co. I recently took an educational buyout from Ford Motor, so I am in the process of restarting my 10 year plan you could say. Jonathan, It blows my mind the synchronicity of our lives! I read that book 10 years ago when I was in the recruiting field.

    I have felt that very flow in many areas of my life, but what I have discovered is that when there is very little distinction between your work and play, your labor and leisure your mind and body… that is flow. This is one of the excelllent Blog posts I have seen in recent times. Its well researched and credited for. Keep me posted if anything on such accord comes up. With no distractions, passionate desire, keen interest, and needed rest at good interval a must! Chad, John and others about the Year Rule — Thanks so much for brining up something I wanted to clarify. The studies and the year rule are about greatness that goes way beyond being really good, better than your friends or local colleagues and competitors to being one of the best in the world.

    A friend in high school was mad about guitar. After about 2 years, he blew everyone else in my town, heck, the county away. He went to college then got a job with a company that published talbeture for guitar players. His job was to sit in a booth, listen to every new song and guitar lead played by the nearly every great pro-level guitarist in the world, figure out exactly what they were doing then write it down.

    To do this, he had to be able to play what all these people were playing. Through this, he became astonishingly better and even became one of the best session guitarists around.

    Your 31-Day Personal Development Plan

    He can now play anything any guitarist in the world can play, often better or with more soul than the original. Of course not, he was still extremely good, great even in comparision to those around him. And, that is what the year rule is about.

    I only really enjoy things I can do in a flow, where I forget about the whole world. I also now understand why I am not good in playing the piano or the guitar. But if I stop thinking and just do something I am so creative. Thanks for your comments, flow is definitely at the heart of every deeply creative process.

    Effortless Success – How to turn work into play and succeed on a massive scale | Jonathan Fields

    It is the ultimate enabler! I have seen this article published on many other blogs and failed to find anything original added to your interpretation. IF yolu identify with it so much then where is the anecdotal evidence that this is the reason you love your chosen profession so much?

    What an fascinating post! I never thought about these ideas before.


    • THE HEAVENLY PROTECTION!
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    • The End Times Chronicle.
    • 31 Days to Write Better Copy - working words.

    I totally look forward to going in to work in the mornings, and have a hard time leaving, even though I have a very wonderful family. The thing that motivates me most I think is that I am constantly learning new things in my job, not skills so much as information, about people, places, cultures, history, geography. Check out Effortless Success for a more in-depth discussion of the elements of […]. To become great at what you do for a living, to succeed on […]. The most successful people in the world will tell you that pursuing your passion in life will make you more likely to achieve success than pursuing […].

    A friend struggling with mental illness started the challenge with me but did not complete it; she found she needed to prioritize her mental health. For her, fitness could be a part of working on her mental health, but 31 days focused only on physical fitness would have actually been detrimental to her overall well-being. Another friend reported that 10 minutes of dancing alone in her bedroom was the only thing she was up for every day. And what works will likely change throughout your life.

    And it was glorious! In the end, the challenge became a quirky, sometimes fun, sometimes exhausting thing I did once, not a permanent solution to any particular fitness issues. Months later, I still work out as regularly as I did before the challenge, probably five days a week or three , but I do have some new ways of staying engaged when all I have time for is 30 minutes at the gym. The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.

    Seattle Times travel and outdoors reporter. But what happens when they stack up?