How will an ageing population affect legacy fundraising?

Who is the client that the fundraiser is taking a brief from?


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Are you the fundraiser? Who is your client?

Philanthropy charity

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Learn more about Amazon Prime. Get to Know Us. Amazon Music Stream millions of songs. Shopbop Designer Fashion Brands. Amazon Business Service for business customers. Identify the best legacy prospects on your database and invite some to join a focus group where you can test your programme ideas. As an added bonus, focus groups are a great bit of supporter engagement in their own right. Done well, those who take part will become closer to your charity than ever.

Legacy pledgers need to be confident that a gift left in their will is going to fund something concrete that ensures their values live on after they die. We went back to their very beginnings to make sure their fundraisers had the tools they needed to highlight past successes — before asking people to invest in future ones. Your legacy pledgers are trailblazers. The more you make your potential legacy pledgers feel special, the easier it will be to fundraise.

RNIB, like many other charities, have a special book on display where they list the names of everyone that has left them a gift in their will.